How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Continue reading How to do You Measure Your Social Media Marketing Success ROI or KPI?

What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

What is Social Media Marketing: What You Need to Know…

Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media marketing works — even if you plan on hiring someone do it for you. One thing is knowing how to post on… Continue reading What is Social Media Marketing: What You Need to Know…

Digital Marketing and Social Media News You Can Use to Boost Your Sales – April 2021

Digital Marketing changes constantly. It’s a bear for me to keep up with it, never mind the small business owner like yourself. Given that, every second Saturday, at 10:30 AM, MST (Arizona), I’ll be live on Zoom and YouTube. I’ll cover the latest social media news, changes, and features, along with sharing insider tips and… Continue reading Digital Marketing and Social Media News You Can Use to Boost Your Sales – April 2021