digital marketing

Great, Useful Resources to Help You Keep Up with Digital Marketing News

Digital Marketing Resources

One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word.

What to Expect in 2021 in Social Media Marketing

Social Media Marketing for 2021

I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you

How Much Should a New Business have in their Marketing Budget?

startup marketing budget

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more

Influencer Marketing: How to Use it to Help You Get Exposure

influencer marketing

You’ve probably heard of Influencer Marketing by now. It’s taking advantage of a celebrity or personality who has a huge following on social media. Organic — non-paid is best, but you can pay for an influencer. Here’s a perfect example

From Lead Generation to Lead Capturing – the Role of the Website

From Lead Generation to Lead Capturing – the Role of the Website

I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or

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