What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of
To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective
When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are
One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word.