A low-priced or free website is ridiculously tempting for the small business owner, just because they’re free or inexpensive. The problem is that just because of their site-builder structure — to make it super easy to use — you forego or lose vital search engine optimization (SEO). Obviously, that’s a MAJOR factor in today’s digital […]
How Free is a Free Website? Is it a Good Place to Start? Read More »
Several years ago, I considered podcasting. However, I heard that it takes a lot of planning and that you really need to have 2 people or guests to be successful. With that in mind, I decided not to do one in the digital marketing field. There are several very good social media, content marketing, and
Podcasting: What You Need to Know to Get Started Read More »
I was once asked, “Could my Facebook business page serve as my website. No. Your website is yours. Social media profiles should be your backup in case your site goes down. And it’s a way to drive people to your website. You have zero control over what happens on Facebook or the other social networks
What You Need to Know to Build a Website that Works Read More »
To sell or not to sell: that is the question. What is the right selling ratio on social media? That is, the ratio of selling vs. non-selling posts? Seriously, think about it. When you’re on social media, you don’t want to see ad after ad, after ad, after annoying ad, right? Yet, that’s what businesses
What is the Right Selling Ratio on Social Media? Read More »
Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting on social media, but if your website isn’t set up right, if you’re NOT capturing leads, getting conversions, or sales, somehow, all your efforts are for naught. You’re wasting your time.
A Successful Company has a Website that is Useful Read More »
Boost your business presence as search evolves! Discover how AI influences discovery and how to optimize your content for trust and clarity.
AI Search for 2026: What to Expect and What to Do Now Read More »
What is the best platform for websites? Here’s why I prefer WordPress and have been using it for over 16 years.
Why I Prefer WordPress for Websites Read More »
I work with a lot of startups & one thing they miss is considering a marketing budget to effectively promote their business in today’s digital world.
How Much Should a New Business Have in its MARKETING BUDGET? Read More »
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In
What You Need to Know to Beat the COMPETITION Online Read More »
