digital marketing

What are the Benefits of a Professional Google Analytics (GA4) Setup?

What are the Benefits of a Professional Google Analytics (GA4) Setup?

Google Analytics /

Do you run a small or medium-sized business? Then, you’ve probably heard that you should be tracking your data. Maybe you even have Google Analytics (GA4) installed already. But here’s the uncomfortable truth: having Google Analytics on your website isn’t the same as having a Google Analytics account that actually works for you. A do-it-yourself […]

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Beware of AI Slop: what you need to know. [ai-generated]

Beware of AI Slop! What You Need to Know Before Using AI

Branding, Content Marketing /

AI slop occurs when artificial intelligence generates content without human oversight, leading to embarrassing errors like distorted images and poor grammar. This guide explains why careful proofreading is essential to protect your online reputation. Learn how to balance automation with human review to avoid costly branding mistakes and maintain a professional, high-quality digital image.

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content marketing works. what is content marketing?

Tips on How to Benefit from Optimizing Your Content Marketing Now

Blogging, Content Marketing /

You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks

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Promoting Events

How to Promote Events Using Social Media: Before, During & After

Social Media Marketing, Strategic Planning /

Events are fun to plan, and one thing’s for sure: you want the event to be successful. The last thing you want is to spend time planning the party and have no one show up. I’ve enjoyed helping several clients promote grand openings, conferences, and concerts. Whatever your event might be: a seminar, webinar, open

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what is social proof and why is it important. that's reviews and recommendations on social media.

What is Social Proof and Why Do You Need It?

Digital Marketing, Social Media Marketing /

Social Proof is the positive influence when people find out that others are doing something. This includes shout-outs, reviews, recommendations, and sharing of your quality content. What exactly does Social Proof mean? For example, one of my clients, Simply Smashing Rage Room, several years later, is still following my advice and giving customers who check

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Define your target market personas

What You Need to Know about Creating BUYER PERSONAS

Marketing Strategy, Social Media Marketing, Target Marketing /

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here are some examples of target markets or buyer personas to give you

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