Technology: love it or hate it, you have to live with it. Sometimes I have the desire to go live on a cruise ship — off the grid. But, alas, I have a business to run and clients to serve. However, it does get a little difficult when your business email stops working or your… Read more How to Deal with Technology When it Doesn’t Work Right
Online marketing has had to adapt this year. With the whole COVID-19 pandemic, all businesses have been affected in one way or another. Some, just because of their nature, have seen increased business. Many have had to adapt and adjust to ecommerce and delivery and some have closed and have no idea when or if… Read more The Magic Formula for Online Marketing Success
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. You will Capture Leads with the Right Lead Magnet Know your target market well.… Read more Capturing Leads that will Convert with the Right Calls to Action
Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it?
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!