Jim Averyt, owner of Fix My RV, a mobile RV repair service based in Peoria, AZ, attended my social media marketing seminar at the Peoria Chamber of Commerce’s Expo a few years ago. They were in need of some inbound marketing assistance. When I met with them, I saw that Jim and his wife Barb,… Read more Fix My RV – An Inbound Marketing Success Story
Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
You maybe asking yourself, “What is Content Marketing?” The short answer is blogging. Yes, blogging is the foundation for inbound marketing, search engine optimization (SEO) and it is how you build your following on the social media networks and grow an email list. Blogging connects you to your target audience and positions you as an… Read more What is Content Marketing?
When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom loved them. What is Evergreen Content? Evergreen content is blog articles or videos that are… Read more What is Evergreen Content and Why Do You Need it?