As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors in to leads and leads into sales. It takes the right call-to-action. In this Wednesday’s with the Wiz episode on Facebook Live, I talk about Capturing Leads with the Right Calls-to-Action.… Read more Capturing Leads that will Convert with the Right Calls to Action
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Read more Are People Who Need You Finding You?
Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All this newfangled marketing is just that — marketing. Marketing basics are still there. Just the… Read more 11 Steps to Effective Social Media Marketing
It never fails. As soon as I start prepping to present a class on social media, the networks change something. This week, not just one, but 4 networks had significant announcements and social media marketing news. LinkedIn, Facebook, Twitter and Pinterest have new features or are launching something soon. Plus, there’s a new video app… Read more What You Need to Know in Social Media Marketing News