Introducing the New Guys on the Block! Latest Social Media Apps and More

The rise of new social media networks was inevitable. Now the question is should you be marketing your business on these new social media apps? Who’s on them? Are there enough people on them to make it worth your while? How do you connect with people? How do you get noticed? Well, in this video… Continue reading Introducing the New Guys on the Block! Latest Social Media Apps and More

Are you Making these Digital Marketing Mistakes?

Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?

When Digital Marketing Technology Doesn’t Work Right

Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Continue reading When Digital Marketing Technology Doesn’t Work Right

How to Promote Events Using Social Media: Before, During & After

I had the pleasure of helping SCORE Greater Phoenix promote their Symposiums, a mall promote their 40th anniversary, businesses with grand openings, as well as organizations publicize major trade shows and expos. Whatever your event might be — a seminar, webinar, open house, fundraiser, product launch party, grand opening, anniversary celebration, holiday function — you… Continue reading How to Promote Events Using Social Media: Before, During & After

How Much Should a New Business have in their Marketing Budget?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Continue reading How Much Should a New Business have in their Marketing Budget?