That was then, this is now: The New Rules of Effective Marketing

Today's marketing is way different!

Effective Marketing today isn’t like it used to be. People don’t want to be interrupted by ads or commercials. They’ll search for what they want when they want it. That being said, you need to be found when a potential customer is looking for what you have to offer.

How to get Visual to Boost Your Brand and Sales

visual video marketing on mobile devices

Everywhere you look you see visual marketing — pictures, photos, graphics and/or videos. What are today’s visual marketing trends, platforms and tools? First, this infographic should convince you that you need to include visuals in your marketing strategy. Below the graphic, are specific content strategies that you can implement right away… Here are 12 Reasons… Read more How to get Visual to Boost Your Brand and Sales

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

Effective Social Media Marketing on a Shoestring Budget

social media marketing

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget

Marketing on Social Media with no Tactical Plan is Wasted Effort

having a tactical plan is smart

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid ’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian… Read more Marketing on Social Media with no Tactical Plan is Wasted Effort