Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market
How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to understand analytics and insights. I’ll explain everything… Read more How to Measure Your Marketing Success
If you’re not doing video marketing to promote your business, you’re missing out on being part of 80% all Internet traffic. Video Marketing is the perfect way to… Explain how your product or service will benefit your target audience. Explainer videos educate your potential customer, specifically, how it will solve their problem or alleviate a… Read more 5 Reasons Why You Need to do Video Marketing to Boost Your Brand
You don’t need to be an Einstein to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. What is the magic formula for successful online marketing? Social Media + Content Marketing = Search Engine Optimization (SEO) It’s that… Read more The Formula You Need to Know for Online Marketing Success