digital media marketing

Video marketing

Elevate Your Video Marketing for a Successful 2024 Holiday Season with These Creative Ideas

The best thing you can do to grow your small business is to create a video campaign for the holidays. Now’s the time to start planning it to determine how you are going to implement it and what you need to do. Here are some key points that will help you strategize your holiday marketing […]

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having a tactical plan is smart

Marketing on Social Media with no Tactical Plan is Wasted Effort

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise

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B2B or B2C or both? Which social media networks should you use?

B2B vs B2C Which Social Network Should You Use?

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.

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How to Measure Your Marketing Success in 2019

How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. You must track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus or statistics to

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Social Media followers for social proof

Taking Shortcuts in Social Media will Hurt in the Long-run

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to

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visual video marketing on mobile devices

How to Use Visual Marketing to Boost Your Brand and Sales

Everywhere you look you see visual marketing — pictures, photos, graphics, animations, and/or videos. What are today’s visual marketing trends, platforms, and tools? If you want your marketing messages to stand out — you have to get visual. Let’s breakdown your Visual Marketing Options: Video Marketing For video marketing to be effective, you should be

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What is inbound marketing

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and

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social media marketing

Effective Social Media Marketing on a Shoestring Budget

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use

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