The #SocialSavvy Consumer

The Social Savvy Consumer

“Buyer Beware” Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use,… Read more The #SocialSavvy Consumer

Inbound Marketing: Get Found Online

Inbound Marketing: Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it or heard it and… Read more Inbound Marketing: Get Found Online

Legalities you need to Consider when Live Streaming [Infographic]

2015 will go down as the year of the Live Streaming apps when Periscope and Meerkat allowed the average smartphone owner to broadcast live from wherever they are. Live broadcasting from wherever you are brings up some legal issues. You can’t live stream a concert, play or any other intellectual property without written permission. Don’t… Read more Legalities you need to Consider when Live Streaming [Infographic]