WordPress 5.0, Gutenberg and Other Marketing News You Need to Know

WordPress 5.0 - Gutenberg

It happened last Dec.6th. The powers that be behind WordPress, the most popular website platform, released the anticipated, 5.0 update with the new Gutenberg block editor. Here’s what you need to know about the WordPress 5.0 update. If you host with GoDaddy, your site was automatically updated and the Gutenberg editor was made the default… Read more WordPress 5.0, Gutenberg and Other Marketing News You Need to Know

What You Need to Know about Marketing Automation

How to Increase Sales with Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Read more What You Need to Know about Marketing Automation

How to Effectively Market Your Business with Videos on YouTube

How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding. How to Optimize Your YouTube Channel Save

The #SocialSavvy Consumer

The Social Savvy Consumer

“Buyer Beware” Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use,… Read more The #SocialSavvy Consumer

Marketing Effectively on Social Media on a Shoestring Budget

Are you throwing money down the drain advertising online?

As a small business, budgets are tight. And, any entrepreneur knows that marketing – especially social media marketing – is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use them properly and effectively. Sure there are… Read more Marketing Effectively on Social Media on a Shoestring Budget