digital media

social media marketing

Effective Social Media Marketing on a Shoestring Budget

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use […]

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social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t

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Social Media followers for social proof

Taking Shortcuts in Social Media will Hurt in the Long-run

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest. You

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How to Increase Sales with Marketing Automation

Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Are potential warm leads falling

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How to Use Hashtags to Market Your Business on Social Media

How to hold a Twitter Chat / X Community with a #Hashtag

Twitter (now X) is a real-time marketing tool. Understanding this is key to learning how to use it effectively to promote your business. You have to realize that it’s not about self-promotion, but offering information that is of interest to your target market. Twitter / X is great for: Hashtags are used to classify tweets.

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