Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors in to leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. You will Capture Leads with the Right Lead Magnet Know your target market… Read more Capturing Leads that will Convert with the Right Calls to Action
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging for some time and Google forgot… Read more How to get SEO for a new Website or a Neglected One?
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
Did an employee leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to several of my clients. One client’s Twitter account was set-up by an employee using her work email address. She’s no longer with the company. Her email… Read more How to Avoid Getting Locked Out of Your Social Media
It never fails. As soon as I start prepping to present a class on social media, the networks change something. This week, not just one, but 4 networks had significant announcements and social media marketing news. LinkedIn, Facebook, Twitter and Pinterest have new features or are launching something soon. Plus, there’s a new video app… Read more What You Need to Know in Social Media Marketing News