Archive for Facebook

What Social Amplification Looks Like When It Works Right

Posting on Facebook or any social media network is fruitless unless you have a following. You want social amplification. That’s when one of your followers shares your post with their friends. Your reach grows by how many followers they have. If they have 100 followers, your post has the chance of being seen by 100 people.

I recently started working with a nonprofit, House of Refuge SunnySlope (HRS), a faith-based, transitional housing program. They’ve been around for a almost 30 years and have over 800 Facebook likes. Until I started with them, no one was blogging. Yes, their website was being updated with pictures from events, but not blogs.

What Social Amplification Looks Like When It Works RightMy 3rd post for them was a video with the story of the gal who was the Women’s Program Director who was leaving. The “featured image” was a picture of her and her family.

What blew me away was with only 18 shares (that is people who shared the post with their friends), they got a reach of over 1700! That means that 1700 people had the potential to see the post. For a non-profit that is huge!

Non-profits have actually 5 target markets. Their main goals are to get donations, build awareness and recruit volunteers.

The more visibility they get, the better.

Also, telling stories is what attracts people to posts and blogs. Especially positive ones. That’s what I love about working with HRS — the stories of people who were as down and out as one can get and how God worked wonders in their lives. The eye-catching picture didn’t hurt either!

Everyone wants more visibility and exposure and that’s what social media and content marketing provide when done properly.

There is no reason why your business — for-profit or non-profit — new or existing — cannot get social amplification.

However, it takes time and effort.

So you need to either budget dollars to hire someone outsourced or in-house to do your social media or budget time to learn how to do properly and effectively and then actually implement your strategic and tactical plans.

It’s your choice.

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How to Measure Your Social Media Marketing with Analytics

Social media marketing analytics and insights are your friend! They play a crucial role in your marketing success. Basically, they tell you what’s working and not working. Each of the social media networks has their own analytics or insights. Moreover, they give you data — information about your followers or fans to help you market to them more effectively. Here are all the analytics classes.

Note: These are advanced classes! You should go through the individual network classes first!

First an overview of the information available to you and then below are some of the individual networks and where to find their analytics and insights. Some networks offer better analytics than others.

Analytics 104: An Overview


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Analytics104.pdf 

Facebook Insights:

Facebook Insights tell you the demographics of your fans, where they’re located, what posts got the most engagement, even the best time to post.

Pinterest Analytics:

Pinterest Analytics tell you a lot about your followers and which of your pins got noticed and saved. It also gives you info on what else your followers like as well as data from anything pinned from your website.

Twitter Analytics:

Similar to Pinterest, Twitter tells you a lot about your followers: where their located, what else interests them and which of your tweets got the most engagement.

WordPress JetPack Site Stats:

WordPress JetPack site stats tell you how many people visited your website or blog, where they came from and which posts or pages were most popular.

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. I also cover them in the Twitter class.

How to Use Hashtags to Market Your Business in Social Media:


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

 

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Video: How to Use Facebook Effectively to Promote Your Business

Facebook is the largest social media network. Over 1 Billion people log on daily! It spans all generations. Though it’s more B2C than B2B, 40% of B2B marketers have gotten business from Facebook. Don’t ignore it. Here are 2 videos (See, it’s so big, that I had to split it in 2 sessions!) Video 3 is a tour of Facebook.

Learn how to market your business on Facebook effectively Part 1:


Here are the class notes:

https://azsocialmediawiz.com/wp-content/uploads/Facebook-Module1.pdf

How to Market on Facebook Part 2:

Class Notes:

https://azsocialmediawiz.com/wp-content/uploads/Facebook-Module2.pdf

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What You Need to Know on How to Build a Social Media Following

If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following.

Here are the steps you need to take to build your social media following:

  1. Free Download: Define Your Target Market WorkbookGet to know your Target Market Niche(s): You must identify your target market personas first. This is a crucial step. For instance, you talk to someone under 40 differently than you would to someone over 40. (Related Content: How to Reach the Generations on Social Media)
  2. Do some research on the social networks and your target: Find out:
    • Which networks do they frequent the most?
    • What are their buying habits?
    • What’s the best strategy to get their attention?
  3. Develop a Strategic Plan where you indicate:
    • What are your goals, metrics and objectives?
    • What type of content are you going to create (blog, video, pictures, podcasts) and the type of content are you going to share from trusted industry sources? You can’t just share your stuff.
    • Create specific strategies for each of the social media networks:
      • If you’re B2B, your primary network will be LinkedIn.
      • If you’re B2C, your primary networks will be Facebook and Pinterest.
      • Secondary networks for both would be Google+ and Twitter (for exposure and SEO).
      • Don’t ignore Facebook and Pinterest if you’re B2B – it still helps with reaching people. And if you’re B2C, don’t ignore LinkedIn – it gives you credibility and LI users are consumers, too! These are tertiary networks.
  4. What You Need to Know on How to Build a Social Media FollowingPut together a tactical plan: You’re going to spend more time up front building a following in your PRIMARY NETWORKS.
    • B2B:
      • 15 minutes a day on LinkedIn
      • Blog 2 times a week on your website
      • Blog once a week on LinkedIn
    • B2C:
      • 15 minutes a day on Facebook
      • 15 minutes a day on Pinterest
      • Blog 2-3 times a week on your website
    • Both: Automate content posting using free tools like HootSuite, Buffer or Dlvr.it to Google+ and Twitter. This could be your re-shared blog posts as well as other related and relevant content of interest to your target market from trusted sources. Use Feedly.com to organize your blog subscriptions.
  5. Search for your target market and follow them on Twitter, Google+ and Pinterest. When you follow someone, they’ll be notified and hopefully, if you’re sharing good content, they’ll want to follow you back. On Twitter, thank people for following you. (That’s the only network where that’s part of its culture.) This should take about 30 minutes a day between all the networks.
  6. Search for and connect with your target market and referral sources on LinkedIn
  7. Share good, relevant content on Facebook. Unfortunately, you can’t search and contact people on Facebook as your business. However, you can start with your own friends and invite them to like our page.
  8. Have both share and follow buttons on your website. Make it easy for people to follow you on the networks and make it easy for them to share your content with their friends. You need to have both social media share and follow buttons on your website

I didn’t mention Instagram, but you should consider it if you’re more B2C and you want to reach the under 40 crowd. Instagram just hit 700 Million monthly active users. Your strategy here will be branded pictures and short videos. SnapChat is for an even younger crowd, under 25. Similar to Instagram, use branded graphics and short videos.

Once you’ve built your social media following, then you are in management, monitoring and maintenance mode. If you’ve mastered the tools, organized your content and got a gist of how each network works, you can manage your social media in 30 minutes a day.

Here are some follower goals for each of the networks for your first month:

  • Facebook: 30 likes so you can start seeing your insights then, 100 so you can start monitoring your competition in “Pages to Watch”
  • LinkedIn: 50 personal connections; 10 followers on your business page
  • Twitter: 100 followers – then you can start getting analytics
  • Pinterest, Google+, Instagram and SnapChate: 10 followers each

At the end of each month, you must review your analytics and insights.

  • Analytics & PlanningOn your website – make sure Google Analytics is setup:
    • Number of visitors and page views
    • Time spent on your site
    • Bounce rate
    • Referral sources: Besides the search engines, which social media networks brought in the most visitors to your site?
    • Conversion rates: How many visitors converted to leads because they clicked on your call-to-action?
  • On each of the social media networks:
    • Number of followers: Have you reached your goal?
    • Most popular posts: Create more of those.
    • Best time to post: When are the majority of your fans and followers online to get the most reach?
    • Follower demographics: Does this match your target market personas?
    • Engagement rate: likes, shares, comments, clicks

Then adjust your strategic and tactical plans accordingly for the next month.

You are probably thinking, “How do I learn HOW to do all this?”

Never fear! Your Social Savvy Solution is HERE!

I’ve got all the classes online from the how-to basics in the Master Class (boot camp) to intermediate (tools & strategy) to advanced (analytics and insights – measuring what’s working and not working). It’s setup in a logical progression with easy-to-follow video classes and demonstration videos so you learn how to do everything the right way.

You learn best practices, the culture of the major networks (Facebook, Pinterest, Instagram, Twitter, LinkedIn, Google+ and YouTube), search engine optimization, blogging and content marketing. Each video is from 15 to 45 minutes long. They’re up 24/,7 so you can watch them at your own time and at your own speed.

All for only $20/m. Full-access to all the videos. Once you get through the basics, you can pick and choose which ones you want to focus on. I upload new, updated videos each month following all the changes and new features from the networks. Cancel at any time. Anywhere else you’ll pay from $25 – $80/m. Why am I less expensive?

My goal is to help the small business owner, like yourself, become social savvy enough to effectively market your business online.

What are you waiting for? Click here to get started now!

Your Social Savvy Solution Members Only

Spring Social Media JumpStart Package: $3500 for doing the “heavy lifting” up-front work. Includes:

  1. Research and planning ($500, regular $675) (1-2 weeks)
  2. Social Media Setups ($500, regular $675) (1-2 weeks)
  3. JumpStart Follower Builder (1 month)
  4. 1 month free online video classes (a $20 value)

Click here for details on the all the services.

Let me do the time-consuming up-front work while you learn how to do it yourself. At the end of the JumpStart, I hand over the reigns. You have 1 month of full-access to all the classes. After that, it’s $20/month for updated videos. (This stuff is constantly changing!)

Billed upfront via Square in 3 payments ($500, 500 and 2500). You can start the online classes with your first payment. Contact me for details. 

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How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social MediaSo, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is on my YouTube Channel. There you’ll find, FREE, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working.

This infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

Your Social Savvy Solution Members OnlyThe way to get started...

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Top 15 Facebook Mistakes You Need to Correct Now

Face it! Facebook is the Big Daddy of the Social Networks. They turned 13 this month! Even B2B businesses should have a presence on Facebook. You want exposure, you need to master marketing on Facebook. You can’t ignore over 1.5 billion people logging on daily! And you can’t make these Facebook Mistakes.

Here are some of the most common Facebook mistakes I see companies making…

  1. Creating a Facebook account in a company name or a fake name. It’s against Facebook’s rules to use a personal account to primarily promote a business. That’s why there are business pages.
  2. Ignoring comments on Facebook – “If you want to build a brand, you have to be accessible to your customers.” ~Robert Herjavec
  3. Not completing the about section. They give you a lot of space – use it.
  4. Trying to upload a rectangular logo into the square. You can’t. It gets cut off.
  5. Having a fuzzy cover graphic. This is your online image. Use quality graphics.
  6. Not inviting your Facebook friends to like your business page. Be selective when you invite them. There will be some that will like it to support you and some that will truly be interested in your business.
  7. Not posting daily on Facebook. Their algorithm is based on people liking and engaging with your posts.
  8. Not taking advantage of Facebook Live Video. This is a great tool to broadcast yourself and gain exposure. Facebook gives more exposures to videos.
  9. Not uploading videos directly to Facebook. FB gives top priority to “native videos”.
  10. Not having a call-to-action button. Every business page has this feature. Use it! Tell people what you want them to do — otherwise, they won’t do it!
  11. Not checking insights once a month. Insights tell you a lot about your audience – what posts they liked the most, where they’re located, demographics, etc. You need at least 30 likes to see insights.
  12. Not using their free Audience Insights tool to see how your target market uses Facebook. Though these are part of their advertising program, you can access them for free and look at demographics of your target audience.Top 15 Facebook Mistakes You Need to Correct Now
  13. Not monitoring your competition’s Facebook pages. You need at least 100 likes to add “Pages to Watch” to your Insights.
  14. Not asking people to check-in at your location. The Facebook Business and Places Directories brings up listings based on reviews and check-ins as well as likes. Popular places get top priority.
  15. Ignoring Facebook. Come on! It’s the largest network. It’s where the people are! Just because you don’t like it doesn’t mean your target isn’t there. Yes, I’m repeating myself.

This is just Facebook Mistakes. How many more mistakes are you making in your online marketing? Download this free ebook to find out….

Are You Making These Social Media Mistakes?

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Top 10 Best Marketing and Social Media News of the Week – 2-3-17

The social media networks are constantly changing and adding new features. It’s up to you to keep up with all these changes to be able to more effectively market your business. Your Social Savvy Solution Members Only club will help you do that without being overwhelmed.

Those of you who purchased either the Boot Camp/Master Class, will get the first 3 months free. Those of you who purchased the Startup Pack will get 2 months free. Watch for emails. Those of you who belong to SCORE, Local First Arizona, the Southwest Veterans Chamber of Commerce or another group and you can still use the coupon code and get 10% the monthly membership dues.

Here are this week’s 10 Best Marketing and Social Media News

  1. How to Stop Overthinking Your Content and Start Writing What Your Customers LoveDon’t Overthink It! That’s something I tell everyone who takes my classes. I had a client once who obsessed on getting the SEO to go from yellow to green and she called me in a panic. It doesn’t have to be perfect. It just has to be good content that your target market will want to read and possibly entice them to buy.
  2. What Should You Do if Someone Attacks You Online? – Unfortunately there are evil, nasty people out there who have nothing better to do in life than to be a pest and make our lives miserable. They are called trolls. Here’s some good advice on how to deal with them. Don’t feed the trolls!
  3. What if Super Bowl commercials were like digital ads? – This week’s “best news” would be incomplete without posting a marketing blog related to the Super Bowl.
  4. This might be Kellyanne Conway’s most ‘alternative fact’ yet – I check what’s trending on Twitter every morning. When I saw “Bowling Green Massacre” trending. I clicked on it thinking it was another crisis or mass shooting only to find that it was Kellyanne Conway who misspoke in an interview. She was trending #1 on Twitter for some time. This is a lesson in getting your facts straight and the power of Twitter to make or break someone’s credibility.
  5. Turning Your Social Media Connections into Clients – I get asked this question a lot. Here are some nice tips on how to do it without alienating anyone.
  6. Do You Know What it Feels Like to Get Hacked? – I do. My site was hacked twice in 2014. Worse that the trolls, hackers are evil and will hack a website just because they can. Some hack to steal email addresses, some for financial gain. In this day and age, if you don’t have anti-hacking insurance on your site like (ad link) Sucuri, you risk having to rebuild everything from scratch.
  7. Facebook’s Testing Out a New Tool to Help You Connect with Like-Minded Users – Oh, boy, is Facebook getting into the dating business?
  8. Online Content: Is Longer Really Better? – This is another challenge: how long should a blog post be?
  9. The 4 Ways to Keep Facebook Group Members Engaged – I’m considering a Facebook Group for the Members Only Club. No selling allowed. It will be to exchange ideas and offer suggestions.
  10. Why There’s No Perfect Time to Post on Facebook – So many “experts” dig through tons of data to come up with the best time to post on social media. It all depends on your business and your audience. The best way to find the best time YOU to post is to look at your analytics and insights once a month. The Analytics class (that’s already there) and the tools class (that will be available in the Members Only Club) will guide you on how to do this.

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