Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Building trust and credibility

Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

B2B vs B2C Which Social Network Should You Use?

today's new marketing

Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. If you’re target is the average consumer, then B2C. Here’s how the social networks breakdown when comes to B2B vs… Read more B2B vs B2C Which Social Network Should You Use?

10 Reasons Why your Social Media Marketing isn’t Working

social media marketing not working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… increased traffic to the website? better search engine results page (SERP) rankings (SEO)? increased sales? increased following?… Read more 10 Reasons Why your Social Media Marketing isn’t Working

How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

How and Where to Best Reach Different Generations on Social Media

I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!

Blogging 3x a week increases website traffic – here’s proof

how often should I blog?

Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.