Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Continue reading Successful Social Media Marketing Starts with Goals and Metrics

So Many Sites, so Little Time! How to Prioritize Social Media Efforts

I usually don’t have contributors on this blog, but I had the pleasure of adding this piece on how to carve time to manage your social media marketing efforts to the SCORE Greater Phoenix blog and it’s one of those that I couldn’t have written it better myself. Moreover, it’s good to get advice from… Continue reading So Many Sites, so Little Time! How to Prioritize Social Media Efforts

How to Set SMART Marketing Goals for Recovery

For many small businesses, the COVID-19 pandemic quashed any goals set at the beginning of the year. Instead of worrying if your business is going to make it or not, take a deep breath, step back and look at your situation objectively. (If you need a business coach, let me know. I’ve got a guy.)… Continue reading How to Set SMART Marketing Goals for Recovery