Why You Should Care About Analytics and Insights?

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month you should take a look at the previous month’s analytics on your website, as well… Continue reading Why You Should Care About Analytics and Insights?

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be if someone lands on one of your site’s pages, then leaves in seconds — not… Continue reading What is a Bounce Rate in Google Analytics and How to Improve Yours

How to get SEO for a new Website or a Neglected One?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging for some time and Google forgot… Continue reading How to get SEO for a new Website or a Neglected One?

How to get the Right Visitors to Your Website

You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. Here are 5 Tips to help you… Continue reading How to get the Right Visitors to Your Website