Archive for Google Search

How to not get Caught in Google’s Mobile Speed Trap

Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it.

Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query.

The good thing is that you have till July to fix your website. So, you ask…

How fast should my website load?

How to not get caught in Google's Mobile Speed TrapHow’s instantly — 1 second — sound? People today don’t want to wait for anything — especially on a mobile device. Face it, we live in an instant gratification society and Google’s goal is to satisfy the searcher. Why? Because it’s the searcher that clicks on the ads that bring them income.

A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second. (WordStream)

A “bounce” happens when a visitor to your site clicks on a link to your site then leaves within seconds. It usually happens if the site takes too long to load. Google Analytics gives you a “bounce rate”. A bounce rate higher than 50% is bad. That means you’re losing more than 50% of the visitors to your site.

How can I make my website load faster and beat Google’s Mobile Speed Trap?

Well, first, use one of these free tools to test your load speed.

Now, you’re going to see a lot of technical jargon. Don’t even try to understand it.

Here are 3 of the main factors that may be causing your site to load slow:

  1. Too much code in the background. This is a major issue with those easy, drag-and-drop website builders. So all those fancy boxes will load nicely, it takes the browser some time to decipher all the code.
  2. Your picture files are too big. 
  3. Your site is hosted on a cheap, shared-hosting platform.

And these are just 3! Most all of the others are really too technical to get into.

However, no worries! That’s where the folks at Sonfisher Web Studios can help you out. If you used one of the website speed tests listed and got a bad result, contact Kerry and he’ll be happy to analyze your website and see what can be done so that Google won’t punish you for being too slow.

Don’t wait till July! Do this now!

This post originally appeared on the Sonfisher Web Studios Blog.

A Free Boost for Locals with Google My Business

In a recent post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.)

Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you can post pictures, links to videos, promotions, blog posts, you name it!

Google My Business Dashboard

Google My Business Dashboard

Click on Posts on the left menu.

Google My Business post

Upload a picture with a promotion.

What’s really cool is you can add a Call-to-Action (CTA) button.

Here’s what the Google My Business Posts look like:

Google My Business Posts

Just like Google+, it’s connected to the Google search engine. Everything posted gets indexed in the search engine!

It’s new and it doesn’t connect to YouTube. (YouTube still has to connect to a Google+ page.)

A home-based or e-commerce business cannot be “verified” — that’s only for businesses with locations on Google Maps. You need to use Google+ and use it to get Google to notice you with blogging.

Check out the FREE Social Media Classes on YouTube!

Important Google My Business Changes You Need to Know

If you’ve tried to setup a home-based or e-commerce business using Google My Business lately, you probably ran into a roadblock.

Google has made Google My Business for local, brick-and-mortar businesses only! With the trend to mobile search, having your local business come up in Google Maps is critical for your business to succeed.

But what if you are a home-based or e-commerce business?

This video will explain what you need to do to get Google to notice you.

There are lots more social media training videos FREE on YouTube. Subscribe!

Free Download: Define Your Target Market Workbook

How to Use the Google Keyword Tool for SEO

In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEOsearch engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines.

You need to figure out what YOUR TARGET MARKET is going to enter into the search box to find you. Those are keywords, phrases and questions.

That’s where the Google Keyword Tool comes in. It’s free to use, however, it’s part of Google Adwords so you need to set up an Adwords account to use it.

This video is a demonstration of how to use it to optimize for SEO:

The tool also helps when you’re thinking of what to blog about. Nothing like finding out exactly what your target market is searching for so that you can provide it.

Link to the Google Keyword Planner

 

Video: How to Use Google Plus for SEO to get Found

Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!

Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf

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How Bad is Your SEO? Check it with this Free Tool

So you’re not coming up on the first page or Google search. Your SEO (Search Engine Optimization) is hurting. Maybe one of your competitors is coming up above you in organic search.

What are the doing right that you’re not doing?

Check out SEO Centro‘s SEO Analyzer. It’s free and you can check how your competition is doing too!

Enter your URL (web address) in the box and hit submit. It’ll will go check your site and give you a report. How bad is your SEO? check it with this free toolThe report will give you an both SEO and speed scores out of 100. 100 being the best. The higher the better. Below that you’ll see warnings and errors. These you’ll want to share with your webmaster. Usually they are easy fixes. In this example, they had too much content. Yes, there is such a thing as too much content on one page!

SEO test - Content

It also checks your social media interactions:

SEO test for Social Media
See, social media is important for SEO.

If you’re site doesn’t have the social media aspect setup correctly, it’s going to hurt your SEO. Fortunately, there are some free WordPress plugins that can help and it only takes a little bit of setup and you’re good to go!

  • SEO by Yoast – guides you in optimizing each blog post and page for SEO.
  • Official Twitter Plugin for WordPress – makes your pictures come up on Twitter so your tweet stands out when shared on Twitter.
  • JetPack – adds share buttons to the bottom of every post and page; has widgets for Twitter, Facebook and a Google+ badge connecting your Google+ page which makes Google happy. And we always want to keep Google happy!
  • Social Media Feather – adds social media follow buttons to the bottom of every blog post to make it easy for visitors to follow you on the social networks.

Look at the sidebar on the right of this page, those are widgets. They are also calls-to-action. At the bottom of this post you’ll see two sets of social media buttons, clearly marked for easy following and sharing.

You have to make it easy for people to do what you want them to otherwise they won’t do it!

Oh, and you need to have your social media profile pages setup so you can connect them properly. And if you’re not active on social media, it’s not going to look good if someone clicks on your Twitter link and sees that your page isn’t branded right and the last time you posted was 2 years ago.

Everything works together:

  1. A functioning website optimized for Google.
  2. Social media profile pages also optimized for their own internal search engines.
  3. Blogging at least once a week, 2-3 times a week is ideal.

You can’t expect to get good results if you don’t have all these factors in place.

So, if you’re just starting out…

  1. Watch the videos in this free social media marketing mini-course.
  2. Get our Social Media Success Pack to help you get started with everything from doing research on your target(s), to planning and branding.
  3. Take the Social Media Marketing Boot Camp 101 – you will learn how to set up your social media pages correctly and how each of the major networks work: Facebook, Twitter, Google+, Pinterest, LinkedIn & YouTube. Don’t worry, they’re easy to follow, step-by-step tutorials.

Even if you’ve been attempting online marketing for a while on your own, you may not be getting the results you could be getting.

Learning how to properly and effectively do online marketing is crucial to the success of your business.

Not sure what you need. Click here to schedule a free 30-minute phone consult and analysis of your current online marketing efforts.

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What you Don’t Know about Social Media can Hurt Your Business

It’s time to take Social Media Marketing seriously!

I see SO MANY small business owners making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because:

You don’t know what you don’t know!

Ignorance is no longer bliss!

You MUST get your social media act together!

This is what’s working against you when you ignore social media:

  • Your website, or any information about you, does not come up on the first page of Google when a potential customer searches for what you have to offer.
    • Tweets (from Twitter) come up in Google search.
    • Everything posted public on Google+ gets indexed in the Google search engine.
    • Sharing your blog posts on social media creates legitimate backlinks to your site, aiding with SEO.
  • No one knows who you are on social mediaNobody knows you who are.
    • Online posting, when done properly builds awareness that you exist.
    • Participating helps establish you as an expert in your field or industry.
    • Engagement helps you build relationships with potential customers and referral sources.
  • Potential customers feel they can’t trust you.
    • Having an incomplete Facebook page or LinkedIn profile is like having a sloppy lobby. No one wants to keep reading about you, let alone buy something.
    • Social Media helps build credibility and people buy from whom they know and trust.
    • Positive social media marketing builds a positive online image of your company.
  • You reputation suffers.
    • Your online reputation is the new word-of-mouth. Now instead of someone telling 10 friends, they tell 100 or even 1000!
    • You only get one chance to make a good first impression. And that applies to your Facebook page, Twitter profile, website, LinkedIn profile – everything!
    • You can’t just post your stuff! It’s not sell, sell, sell. It’s share, share, share. Offer some free tips and advice. You’ll gain respect and authority.

“Which is larger, that which you know or that which you don’t know?”

“That which I don’t know, I would think.”

“So then, it’s only wise that you seek that which you don’t know.”

 ~The Book of Mysteries by Johnathan Cahn (ad)

So now you’re probably thinking “I don’t know where to start!”
or “This is too overwhelming!”No need to be overwhelmed by social media marketing!

Yes, it is overwhelming and I understand where you’re coming from. However, you cannot continue to put your social media marketing on the back burner and expect your business to succeed!

Where to start depends on where you are in your business.

If you are just starting out and haven’t been doing much on social media, then the Social Media Marketing Success Pack is the best place to begin. It includes a bevy of useful resources that you can implementing right away.

If you’ve been doing it a while and not seeing good results or if you’ve set everything up but don’t know what to do with it, then you’re ready for the Social Media Marketing Boot Camp 101. You will learn, in 8 modules (less than 30 minutes each!), the basics about content marketing, blogging and the major social media networks. These tutorials are easy-to-follow and created for the least techie people out there. Watch them on your own time and at your own speed. Pause, rewind and view it again until you understand how it all works.

Learning how social media works properly is useful even if you’re planning on hiring an internal employee or an outside firm. Knowing how it’s done properly will help you monitor their work and understand the reports.

You’ve waited long enough. It’s time to get Social Savvy! Click here to view all the current resources.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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Video: How to get on Top of Your Competition in Google

Everyone has competition of some sort.

What’s cool, however, is that you can keep tabs on your competition online and on social media without them know it! I explain how in my latest Facebook Live Wednesdays with the Wiz episode.

Here’s what you need to do to keep tabs on your competition:

  1. Sign up for a free Feedly account and subscribe to their blogs. How often are they blogging? Blog more often and you’ll get above them in Google search.
  2. If you have over 100 likes on your Facebook business page, you can add “Pages to Watch” in your Insights. See how often their posting, how many likes they’ve gotten, etc.
  3. Create a private Twitter list for your competitors and monitor what they’re posting.
  4. Check out their Pinterest and Google+ accounts regularly to see what and how often they’re posting. Don’t follow them! They’ll be notified and see you when you do.

Don’t know how to use these tools? Take our Social Media Boot Camp! The last live one for the summer in Phoenix will be in June. We’ll be sending an email out when it’s open for registration.

If you’re not on our mailing list, click here to join and you’ll also get the free Define Your Target Market Workbook.

Like AZ Social Media Wiz on Facebook & don’t miss Wednesdays with the Wiz every week at 4pm MST!

Why you need to use Google+ to help with SEO

Why you need to use Google+ to help with SEOI recently read a blog post by a supposed social media expert that stated that Google+ does not help with SEO and to not bother with it. I discovered that this is wrong.

Anything posted public in Google+ gets indexed in the Google search engine and that absolutely helps with SEO!

I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google+ post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.

On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…

Google+ posts only come up in Google searches done on the Chrome browser!

OK, so how important is this fact? How many people use Chrome compared to the other browsers: IE, Safari, Firefox and Opera?

Turns out that 69% of Internet users us Chrome!

Why Google+ is crucial for SEO

In fact, the other browsers are losing users and Chrome is gaining!

Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!

What are you waiting for? Get social savvy!

You need to understand how social media, content and SEO all work together. We can help.

Step 1: Download the Free Define Your Target Market Workbook to clearly learn who your target audience is and be better prepared to reach them.

Step 2: Click here to schedule a free 30-minute phone consultation and review of your website and social media efforts.

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