Archive for Google Search

Video: How to Use Google Plus for SEO to get Found

Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!

Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf

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10 Best Social Media News this Week 1-12-17

There are many challenges out there in the world of Internet marketing. One of them is that the social media channels and Google, keep making changes. That’s why you need to keep up with the social media news and why I compile this post every Friday. There is so much out there to sort through. Who do you believe? Who is a reliable, trustworthy source? What’s rumor and what’s “fake news”?

How did I learn all this? By reading blog posts, watching videos, taking webinars and knowing which are the best experts out there to read and listen to.

Here are this week’s Best Social Media News….

  1. 6 New Facebook Live Features You Need to Know – Facebook’s launching of Live Video was the greatest accomplishment of 2016. This makes everyone a broadcaster and these updates make a cool feature even cooler!
  2. Ask Yoast: AMP for small business owners – Yoast is the favorite plugin for SEO. “AMP” stands for “Accelerated Mobile Pages”  — a way to enhance websites and improve visibility in Google Mobile Search. If this is too technical for you, send it to your webmaster. If you determine that the good majority of your target market uses a mobile device more often than a desktop, you should look into AMP.
  3. Google confirms rolling out the mobile intrusive interstitials (popups) penalty yesterday (January 10th) – I wrote about this a few days ago and it went into effect on January 10, 2017. If you have an intrusive popup on your mobile site, Google will block it from showing up in Google mobile search. This article goes into detail of some popups which are OK.
    Make 2017 Your Best Year Ever!
  4. Snapchat Versus Instagram Stories: What’s the Difference? – Confession: I’ve tried to avoid using Snapchat. I can’t any longer. I have a new client who wants to reach high school students and Snapchat is it. Guess what? As I’m learning about Snapchat, I will share tips and tricks along the way.

  5. Facebook Ad Specs and Image Sizes [Fully Updated for 2017] – My recommendation is always to try social media marketing without spending any advertising dollars for the first 3-6 months and see how you do. However, if you are opening a new brick-and-mortar location, you might want to invest in some paid advertising on Facebook, Twitter and Instagram.
  6. 86% of U.S. Adults Aged 18-29 Are Social Media Users (Report) – I bet most of you figured this one out already. If you want to reach the younger crowd, you need to use social media properly to be effective.
    What You Need to Know About Social Media and Website Analytics
  7. Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump – And I wouldn’t be surprised if Facebook Live-streams it too! This week, I caught Trump live streaming his press conference on Facebook! Furthermore, this is as history-making as the first televised debate between JFK and Nixon!
  8. 5 Ways to Repurpose Your Popular Social Media Posts – Anything that saves time is a good tip. Here are some ways to recycle your best posts.
  9. Instagram Announces Stories Insights for Business, Ads in Stories – If you determine that doing paid ads in Instagram works for you, you’ll like this new feature. In Instagram, you can’t add links to your website unless you “pay-to-play”.
  10. The One-Two Punch of Authenticity and Strategy – “Strategy without honesty is fraud.” ~Sonia Simone. Moreover, never, ever, dive into social media marketing without a strategic plan.

Free Phone Consult & Social Media Audit

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How Bad is Your SEO? Check it with this Free Tool

So you’re not coming up on the first page or Google search. Your SEO (Search Engine Optimization) is hurting. Maybe one of your competitors is coming up above you in organic search.

What are the doing right that you’re not doing?

Check out SEO Centro‘s SEO Analyzer. It’s free and you can check how your competition is doing too!

Enter your URL (web address) in the box and hit submit. It’ll will go check your site and give you a report. How bad is your SEO? check it with this free toolThe report will give you an both SEO and speed scores out of 100. 100 being the best. The higher the better. Below that you’ll see warnings and errors. These you’ll want to share with your webmaster. Usually they are easy fixes. In this example, they had too much content. Yes, there is such a thing as too much content on one page!

SEO test - Content

It also checks your social media interactions:

SEO test for Social Media
See, social media is important for SEO.

If you’re site doesn’t have the social media aspect setup correctly, it’s going to hurt your SEO. Fortunately, there are some free WordPress plugins that can help and it only takes a little bit of setup and you’re good to go!

  • SEO by Yoast – guides you in optimizing each blog post and page for SEO.
  • Official Twitter Plugin for WordPress – makes your pictures come up on Twitter so your tweet stands out when shared on Twitter.
  • JetPack – adds share buttons to the bottom of every post and page; has widgets for Twitter, Facebook and a Google+ badge connecting your Google+ page which makes Google happy. And we always want to keep Google happy!
  • Social Media Feather – adds social media follow buttons to the bottom of every blog post to make it easy for visitors to follow you on the social networks.

Look at the sidebar on the right of this page, those are widgets. They are also calls-to-action. At the bottom of this post you’ll see two sets of social media buttons, clearly marked for easy following and sharing.

You have to make it easy for people to do what you want them to otherwise they won’t do it!

Oh, and you need to have your social media profile pages setup so you can connect them properly. And if you’re not active on social media, it’s not going to look good if someone clicks on your Twitter link and sees that your page isn’t branded right and the last time you posted was 2 years ago.

Everything works together:

  1. A functioning website optimized for Google.
  2. Social media profile pages also optimized for their own internal search engines.
  3. Blogging at least once a week, 2-3 times a week is ideal.

You can’t expect to get good results if you don’t have all these factors in place.

So, if you’re just starting out…

  1. Watch the videos in this free social media marketing mini-course.
  2. Get our Social Media Success Pack to help you get started with everything from doing research on your target(s), to planning and branding.
  3. Take the Social Media Marketing Boot Camp 101 – you will learn how to set up your social media pages correctly and how each of the major networks work: Facebook, Twitter, Google+, Pinterest, LinkedIn & YouTube. Don’t worry, they’re easy to follow, step-by-step tutorials.

Even if you’ve been attempting online marketing for a while on your own, you may not be getting the results you could be getting.

Learning how to properly and effectively do online marketing is crucial to the success of your business.

Not sure what you need. Click here to schedule a free 30-minute phone consult and analysis of your current online marketing efforts.

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What you Don’t Know about Social Media can Hurt Your Business

It’s time to take Social Media Marketing seriously!

I see SO MANY small business owners making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because:

You don’t know what you don’t know!

Ignorance is no longer bliss!

You MUST get your social media act together!

This is what’s working against you when you ignore social media:

  • Your website, or any information about you, does not come up on the first page of Google when a potential customer searches for what you have to offer.
    • Tweets (from Twitter) come up in Google search.
    • Everything posted public on Google+ gets indexed in the Google search engine.
    • Sharing your blog posts on social media creates legitimate backlinks to your site, aiding with SEO.
  • No one knows who you are on social mediaNobody knows you who are.
    • Online posting, when done properly builds awareness that you exist.
    • Participating helps establish you as an expert in your field or industry.
    • Engagement helps you build relationships with potential customers and referral sources.
  • Potential customers feel they can’t trust you.
    • Having an incomplete Facebook page or LinkedIn profile is like having a sloppy lobby. No one wants to keep reading about you, let alone buy something.
    • Social Media helps build credibility and people buy from whom they know and trust.
    • Positive social media marketing builds a positive online image of your company.
  • You reputation suffers.
    • Your online reputation is the new word-of-mouth. Now instead of someone telling 10 friends, they tell 100 or even 1000!
    • You only get one chance to make a good first impression. And that applies to your Facebook page, Twitter profile, website, LinkedIn profile – everything!
    • You can’t just post your stuff! It’s not sell, sell, sell. It’s share, share, share. Offer some free tips and advice. You’ll gain respect and authority.

“Which is larger, that which you know or that which you don’t know?”

“That which I don’t know, I would think.”

“So then, it’s only wise that you seek that which you don’t know.”

 ~The Book of Mysteries by Johnathan Cahn (ad)

So now you’re probably thinking “I don’t know where to start!”
or “This is too overwhelming!”No need to be overwhelmed by social media marketing!

Yes, it is overwhelming and I understand where you’re coming from. However, you cannot continue to put your social media marketing on the back burner and expect your business to succeed!

Where to start depends on where you are in your business.

If you are just starting out and haven’t been doing much on social media, then the Social Media Marketing Success Pack is the best place to begin. It includes a bevy of useful resources that you can implementing right away.

If you’ve been doing it a while and not seeing good results or if you’ve set everything up but don’t know what to do with it, then you’re ready for the Social Media Marketing Boot Camp 101. You will learn, in 8 modules (less than 30 minutes each!), the basics about content marketing, blogging and the major social media networks. These tutorials are easy-to-follow and created for the least techie people out there. Watch them on your own time and at your own speed. Pause, rewind and view it again until you understand how it all works.

Learning how social media works properly is useful even if you’re planning on hiring an internal employee or an outside firm. Knowing how it’s done properly will help you monitor their work and understand the reports.

You’ve waited long enough. It’s time to get Social Savvy! Click here to view all the current resources.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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Video: How to get on Top of Your Competition in Google

Everyone has competition of some sort.

What’s cool, however, is that you can keep tabs on your competition online and on social media without them know it! I explain how in my latest Facebook Live Wednesdays with the Wiz episode.

Here’s what you need to do to keep tabs on your competition:

  1. Sign up for a free Feedly account and subscribe to their blogs. How often are they blogging? Blog more often and you’ll get above them in Google search.
  2. If you have over 100 likes on your Facebook business page, you can add “Pages to Watch” in your Insights. See how often their posting, how many likes they’ve gotten, etc.
  3. Create a private Twitter list for your competitors and monitor what they’re posting.
  4. Check out their Pinterest and Google+ accounts regularly to see what and how often they’re posting. Don’t follow them! They’ll be notified and see you when you do.

Don’t know how to use these tools? Take our Social Media Boot Camp! The last live one for the summer in Phoenix will be in June. We’ll be sending an email out when it’s open for registration.

If you’re not on our mailing list, click here to join and you’ll also get the free Define Your Target Market Workbook.

Like AZ Social Media Wiz on Facebook & don’t miss Wednesdays with the Wiz every week at 4pm MST!

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Why you need to use Google+ to help with SEO

Why you need to use Google+ to help with SEOI recently read a blog post by a supposed social media expert that stated that Google+ does not help with SEO and to not bother with it. I discovered that this is wrong.

Anything posted public in Google+ gets indexed in the Google search engine and that absolutely helps with SEO!

I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google+ post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.

On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…

Google+ posts only come up in Google searches done on the Chrome browser!

OK, so how important is this fact? How many people use Chrome compared to the other browsers: IE, Safari, Firefox and Opera?

Turns out that 69% of Internet users us Chrome!

Why Google+ is crucial for SEO

In fact, the other browsers are losing users and Chrome is gaining!

Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!

What are you waiting for? Get social savvy!

You need to understand how social media, content and SEO all work together. We can help.

Step 1: Download the Free Define Your Target Market Workbook to clearly learn who your target audience is and be better prepared to reach them.

Step 2: Click here to schedule a free 30-minute phone consultation and review of your website and social media efforts.

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How to Boost Your Business with YouTube Videos [Infographic]

Here are few proven facts about marketing with YouTube Videos:

  • Visitors will stay longer on your website if it has a video on the home page. The longer a visitor stays on your site, better the chances they’ll do something — take some action — then become a lead and later a sale.
  • People are more likely to watch a 3-miute video than read a 300-word blog article.
  • People who watch an “explainer” video are more likely to purchase that product or service.
  • Videos help web pages come up higher in Google search.
  • “How to” is the most searched for phrase on YouTube
  • YouTube is the 2nd largest search engine next to its parent, Google

The infographic below has some great tips on how to use YouTube videos. It’s by SelfEmployedKing.com (love that name!). The original blog post has links to all the experts noted in the infographic.

How to use #YouTube #Videos to promote yoru business. #socialmedia

All this works if you follow these steps…

  1. Clearly define your target market. Click here to download the Free Define Your Target Market Wordbook.
  2. Research. Find out all you can about your target and industry.
  3. Set SMART Goals
  4. Develop a Strategy to accomplish those goals
  5. Put together a Tactical Plan to implement the Strategy
  6. Prepare your branding, logo, website, cover graphics then set-up your social media profiles optimized for the search engines.
  7. Learn how to use the the tools properly and effectively.
  8. Engage with your target market.
  9. Create & Curate content — videos, blog posts, graphics — showcase your expertise, give you credibility and drive traffic to your website where you can capture leads with enticing calls-to-action.
  10. Monitor and measure monthly. See what’s working and what’s not working and plan out the next month’s strategies and tactics for your content and social media posts.

You can’t afford to NOT get Social Savvy!

Start with a Free 30-minute phone consultation and review of your website and social media efforts. CLICK HERE.

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Should I have a Blog on my Website?

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer?

Absolutely!

SEO- Search Engine Optimization is best with a blog on your websiteIf you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original content that you create on your website, the more the Google spider will come and index it.

The spider looks for text and links. It doesn’t see pictures or videos.

Each and every blog post on your website must contain:

  1. Title with your focus keyword in it. It could be one word or a phrase that is the main topic of what that blog post is about. The title needs to be enticing enough for the visitor or social media follower’s curiosity to be piqued so they click on it to read it. This drives the visitor to your site.
  2. At least 300 words (if the main content feature is not a video). The blog article needs to deliver on the title.
  3. At least a featured image or picture with text wrapped around it. Make sure you describe the picture by filling out the Alt Text area when uploading it. The text is what the search engine spider sees. Having the title or focus keyword helps. Also, if your picture is pinned on Pinterest, that’s the description that will show on the pin.
  4. Internal links to related content on your website – either other blog posts or pages.
  5. External links to relevant content – you can site a source of a quote, picture or video.
  6. A call-to-action at the end of the article. What do you want the reader to do once they’ve finished reading the post? Download a free ebook? Contact you? Schedule a free consult? Here’s where you capture the lead that the blog post generated.
  7. Relevant keyword tags – here you choose all the keywords or phrases that pertain to the post. You can choose several, but don’t go crazy. These appear at the end of the post so people can click on a word to see more articles on that topic.

Blog on your website at least 3 times a week.

It’s been proven that 3 times a week is the charm. Use an editorial calendar to plan your posts ahead of time. If an idea comes to mind, use your phone’s reminders or voice memo to “jot” down the idea so you don’t forget it.

What about a free blog on another site?

Why do you want to send traffic to someone else’s site?

It’s not that expensive to have your own WordPress website with the blog incorporated into it. We offer a class on how to build your own WordPress site for just $75. You can’t find someone worth their salt to build one for you for less than $500.

Here’s a video Overview of WordPress and Why I Use WordPress.

We offer a free analysis and 30-minute phone consultation. Click here to schedule yours.

Why You Shouldn’t Use a Website Builder

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Can Your Business Survive without Social Media?

What will happen if you don’t start marketing your biz on social media?

Or do you think you don’t NEED it?

Well, if your business needs to find new customers, YES, you need to be on social media.

What will happen if you don’t?

  1. Your website won’t come up in Google search when someone searches for what you have to offer. Read: An SEO Tale of 2 Auto Repair Shops.
  2. You’ll miss the opportunity to build relationships with potential customers before they even know they need your product or service.
  3. Yellow Pages in the garbageYour competition will take over your market and you’ll have to close.
  4. Your ad in the Yellow Pages will end up in the trash.
  5. No one will know you exist or that you’re an expert in your industry or field.
  6. You’ll spend tons of money using traditional channels like TV, radio and print, which is dying when you could be using the free tools that social media provides.
  7. You’ll depend on 1 person telling a few friends bout how great you are when you could have 1 person telling thousands.
  8. You’d have to go to 50 live networking events a week to reach the amount of people you could reach with 1 strategically-written tweet. Cold Calling doesn't work anymore.
  9. You’ll still have to rely on cold calling to get leads.
  10. Your site will come up on the 2nd or 3rd page of Google where no one goes.

Don’t get left behind in the dust!

We can help you get your business on the social networks properly & effectively. We’ll either do it for you or teach you how to do it yourself!

Start here!

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