Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!
Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf
There are many challenges out there in the world of Internet marketing. One of them is that the social media channels and Google, keep making changes. That’s why you need to keep up with the social media news and why I compile this post every Friday. There is so much out there to sort through. Who do you believe? Who is a reliable, trustworthy source? What’s rumor and what’s “fake news”?
How did I learn all this? By reading blog posts, watching videos, taking webinars and knowing which are the best experts out there to read and listen to.
Snapchat Versus Instagram Stories: What’s the Difference? – Confession: I’ve tried to avoid using Snapchat. I can’t any longer. I have a new client who wants to reach high school students and Snapchat is it. Guess what? As I’m learning about Snapchat, I will share tips and tricks along the way.
So you’re not coming up on the first page or Google search. Your SEO (Search Engine Optimization) is hurting. Maybe one of your competitors is coming up above you in organic search.
What are the doing right that you’re not doing?
Check out SEO Centro‘s SEO Analyzer. It’s free and you can check how your competition is doing too!
Enter your URL (web address) in the box and hit submit. It’ll will go check your site and give you a report. 
The report will give you an both SEO and speed scores out of 100. 100 being the best. The higher the better. Below that you’ll see warnings and errors. These you’ll want to share with your webmaster. Usually they are easy fixes. In this example, they had too much content. Yes, there is such a thing as too much content on one page!
It also checks your social media interactions:
If you’re site doesn’t have the social media aspect setup correctly, it’s going to hurt your SEO. Fortunately, there are some free WordPress plugins that can help and it only takes a little bit of setup and you’re good to go!
Look at the sidebar on the right of this page, those are widgets. They are also calls-to-action. At the bottom of this post you’ll see two sets of social media buttons, clearly marked for easy following and sharing.
You have to make it easy for people to do what you want them to otherwise they won’t do it!
Oh, and you need to have your social media profile pages setup so you can connect them properly. And if you’re not active on social media, it’s not going to look good if someone clicks on your Twitter link and sees that your page isn’t branded right and the last time you posted was 2 years ago.
You can’t expect to get good results if you don’t have all these factors in place.
Even if you’ve been attempting online marketing for a while on your own, you may not be getting the results you could be getting.
Learning how to properly and effectively do online marketing is crucial to the success of your business.
I see SO MANY small business owners making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because:
You don’t know what you don’t know!
Nobody knows you who are.
“Which is larger, that which you know or that which you don’t know?”
“That which I don’t know, I would think.”
“So then, it’s only wise that you seek that which you don’t know.”
~The Book of Mysteries by Johnathan Cahn (ad)
Yes, it is overwhelming and I understand where you’re coming from. However, you cannot continue to put your social media marketing on the back burner and expect your business to succeed!
If you are just starting out and haven’t been doing much on social media, then the Social Media Marketing Success Pack is the best place to begin. It includes a bevy of useful resources that you can implementing right away.
If you’ve been doing it a while and not seeing good results or if you’ve set everything up but don’t know what to do with it, then you’re ready for the Social Media Marketing Boot Camp 101. You will learn, in 8 modules (less than 30 minutes each!), the basics about content marketing, blogging and the major social media networks. These tutorials are easy-to-follow and created for the least techie people out there. Watch them on your own time and at your own speed. Pause, rewind and view it again until you understand how it all works.
Learning how social media works properly is useful even if you’re planning on hiring an internal employee or an outside firm. Knowing how it’s done properly will help you monitor their work and understand the reports.
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.
Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.
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What’s cool, however, is that you can keep tabs on your competition online and on social media without them know it! I explain how in my latest Facebook Live Wednesdays with the Wiz episode.
Don’t know how to use these tools? Take our Social Media Boot Camp! The last live one for the summer in Phoenix will be in June. We’ll be sending an email out when it’s open for registration.
I recently read a blog post by a supposed social media expert that stated that Google+ does not help with SEO and to not bother with it. I discovered that this is wrong.
I was doing research for a client on the economic overview of leisure travel and I click on a search result on the first page and it took me to a Google+ post. Later, when I mentioned this in one of my boot camp classes, a student says, “I don’t see any posts coming up.” I thought that odd and continued with the class. I found out why.
On my office computer, I use Firefox as my main browser. On my laptop I use Google Chrome. I did another Google search on Chrome and I got a G+ post in the first SERP (Search Engine Results Page). Then I did the same search on Firefox and that post didn’t come up. I then realized that…
Google+ posts only come up in Google searches done on the Chrome browser!
OK, so how important is this fact? How many people use Chrome compared to the other browsers: IE, Safari, Firefox and Opera?
In fact, the other browsers are losing users and Chrome is gaining!
Proof positive that Google+ is a crucial tool for search engine optimization (SEO)!
Step 1: Download the Free Define Your Target Market Workbook to clearly learn who your target audience is and be better prepared to reach them.
You can’t afford to NOT get Social Savvy!
If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original content that you create on your website, the more the Google spider will come and index it.
It’s been proven that 3 times a week is the charm. Use an editorial calendar to plan your posts ahead of time. If an idea comes to mind, use your phone’s reminders or voice memo to “jot” down the idea so you don’t forget it.
Why do you want to send traffic to someone else’s site?
It’s not that expensive to have your own WordPress website with the blog incorporated into it. We offer a class on how to build your own WordPress site for just $75. You can’t find someone worth their salt to build one for you for less than $500.
Why You Shouldn’t Use a Website Builder
Or do you think you don’t NEED it?
Your competition will take over your market and you’ll have to close.
We can help you get your business on the social networks properly & effectively. We’ll either do it for you or teach you how to do it yourself!
Content Marketing – Getting People to Read Your Blog [Infographic]
Content Marketing – Getting People to Read Your Blog [Infographic]
