SEO – Search Engine Optimization Simply put, SEO is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Here’s some other SEO/Internet industry jargon defined: SERP – Search Engine Results Page – The page that… Read more What is SEO?
It never ceases to amaze me how quickly things change in today’s digital marketing world. Between Facebook and Google, it’s hard to keep up with the new features, things their “testing” or “rolling-out”. Here’s the latest batch of social media news from the online world. Overwhelmed? Not sure how to apply all this to your… Read more The Best & Latest Social Media News You Need to Know
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Read more Latest SEO Best Practices to Increase Website Traffic
Google recently announced that beginning July 2018, the loading speed of your website on mobile will affect how Google will rank it. Basically, if your website takes too long to load on a mobile device, Google will ignore it and bring up the website — which loads faster — that matches the searcher’s query. The good thing is that… Read more How to not get Caught in Google’s Mobile Speed Trap
In a recent post, I told you about the change in Google My Business (GMB) – it’s just for local brick-and-mortar businesses. (E-commerce and home-based businesses click here.) Once you have your GMB account set-up and the verification postcard is on it’s way, or if you’re already verified (You’ll see the blue check mark), you… Read more A Free Boost for Locals with Google My Business