Before you blog or even set up your website, you must do some keyword research. There are many tools out there, but since we need to follow Google’s rules, what better tool to use than the Google Keyword Tool? (Did you know that Google now has 90% of all global searches?) First, put yourself in… Continue reading Video: How to Use the Google Keyword Tool for Better SEO
It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s… Continue reading Can your Facebook Page Initially Serve as your Website?
Just when you think you’ve figured out how Google and search engine optimization (SEO) work, Google goes and makes some changes. The challenge for the small business owner is… keeping up with the changes adjusting your marketing efforts understanding what your potential customer is going to search for come up on top of Google’s Search… Continue reading Latest SEO Best Practices to Increase Website Traffic
Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google has over 89% of North American searches. Follow Google’s rules and you’ll get picked up… Continue reading What is SEO? Updated!
If you haven’t noticed by now, if you haven’t already… it’s time to take Social Media Marketing seriously! I see SO MANY small business owners still making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because: You don’t know what you don’t know!… Continue reading What you Don’t Know about Social Media can Hurt Your Business