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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

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12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care.

It’s Your and Your Company’s Image that is at Stake! 

Some may say, “I do get some sales from the site.” How many are some? 1 a month? Imagine how many you could have if you had a good looking, functioning website with quality images, were blogging regularly and using social media the right way! It could go up to 1 a day or more!

Sure you want to save money by doing it yourself, but invest in some classes and learn how to do it properly and effectively. If you don’t take social media and online digital marketing seriously in 2017, you might as well close up shop.

Here are some of the top Branding Mistakes I see small businesses make.

  1. Branding mistakes: take the time to do it right the first time.Attempting to do it yourself without properly learning how to use the tools. Sure, you can post on Facebook, but do you know how to market on Facebook? You can use Word, but do you know how to use WordPressCreating a website might sound simple enough, but if you don’t do it the right way, it will all be wasted time and effort. 
  2. Not committing to social media long-term. It’s a marathon, not a sprint.
  3. Not having a logo! It’s all about branding.
  4. Inconsistent branding. People need to know who you are and what it is that you do at first glance no matter where they find you.
  5. Ignoring your social media accounts. If you have a link on your website to your social media networks, you better be posting regularly! Nothing looks worse than after clicking on a link, I see the last post was months even years ago!
  6. Hiring an intern or student to do your social media marketing. Just because someone knows how to tweet or post on Facebook doesn’t mean they know how to market on Facebook. Whoever you hire to do your marketing, should know marketing first, then be familiar with the social networks, blogging, websites, content marketing, branding and how your particular target market uses each of the networks. Moreover, they should be able to come up with comprehensive strategic and tactical plans. 
  7. Not using an email address with the company URL for business emails. It looks more professional to use “yourname@company.com” rather than “yourname@gmail.com”.  And don’t use AOL! It really dates you!
  8. Not posting quality graphics. There are enough free graphics tools out there so there is no excuse for having fuzzy, cut-off or crooked graphics. 
  9. Putting social media follow buttons on your website that either go nowhere, to the main network page or go to an account that hasn’t been active in years. Don’t put follow buttons on your website until you are active in social media. It makes you look foolish. 
  10. Book your free 30-minute phone consultMaking it all about you. It’s about them – your target market. Serve don’t sell. Don’t just post your stuff! It’s not about selling. It’s about sharing. Share other people’s content that is of interest to your target market. They are thinking, “What’s in it for me?”
  11. Taking Shortcuts like buying Twitter followers or Facebook likes. These are fake accounts and definitely NOT your target market! Don’t do it!
  12. Not realizing that it takes time and effort upfront to build a following. Plan on spending 90 minutes a day on social media and blogging 3 times a week for the first 30 days while you’re building a following. Then you go into management and maintenance mode and based on your analytics, you’ll focus on the networks that are driving traffic to your site and where you’re building relationships.

    What You Need to Know About Social Media and Website Analytics

Your online materials — website, blog and social media — should encourage credibility and trust. Furthermore, they should entice and encourage your potential target to read more, click on a link to download an ebook or contact you.

Are you making some of these branding mistakes? If so, then you’re probably making more. Download this free ebook with all the mistakes I’ve seen out there! 

Are You Making These Social Media Mistakes?

 

The expert in anything was once a beginner.

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Top 10 Best Marketing and Social Media News of the Week 1/20/17

As I’m writing this, I’m watching Donald Trump be sworn in as our 45th President. As expected, in Social Media News, the Inauguration is dominating the social networks. Even on Twitter, @POTUS (President of the U.S.) and @FLOTUS (First Lady of the U.S.) has a transfer of power today. Former President Obama will be @BarackObama and Mrs. Obama will be @MichelleObama. Though Donald Trump will keep his @RealDonaldTrump account. He administration will be using @POTUS and the new First Lady will be using @FLOTUS. All of the prior tweets sent by these accounts will be transferred to @POUTS44 and @FLOTUS44 respectfully. @VP will go to @VP44.

Social Media didn’t come to be until after Obama first took office. He embraced it with doing Google Hangouts, Twitter chats and using other social platforms. Now, President Trump was already using social media mostly because of his TV show, The Apprentice. Moreover, he said recently,

“If the press were honest, which it’s not, I would absolutely not use Twitter. I wouldn’t have to.” ~President Donald Trump

He understands the power of Twitter.

NBC News reporter Kelly O’Donnell reports that transition officials say that while the administration will take control of the @POTUS account, Trump himself will stick to tweeting from his personal account. ~Mashable

And, he has a new secure phone!

Besides the Inauguration, here’s what I found in Social Media News this week….

  1. 5 Local SEO Mistakes to Avoid in 2017 – If you’re a local, brick-and-mortar business, you need read this. When someone searches for _____ “near me”, Google bases the result on the searcher’s GPS and the businesses’ listing on Google. If for whatever reason,  your listing is wrong, you will not come up in the search results! Go to Google My Business to check your location and make sure your listing is complete with relevant keywords and use pictures! If you need help with this, please schedule a coaching session.
  2. 5 Brands Doing Cool Things on Social and What You Can Learn From Them – Nonetheless, keep in mind that these brands have huge marketing budgets. However, strategies and tactics in social media and content marketing that work only need a little creativity and cleverness.
  3. Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why – Keeping up with Facebook’s algorithm changes (that is what comes up in user’s newsfeed) is a challenge. Despite that, we marketers need to keep up with it otherwise, everything posted on Facebook is wasted. Just posting stuff on Facebook at random or willy-nilly is not going to work. You must have a strategic plan for both content marketing and social media posts.
    Make 2017 Your Best Year Ever!

  4. 6 Reasons Why Your Landing Page Has a High Bounce Rate – A Landing Page is a web page used exclusively to promote an offer and convert a visitor into a lead. It is void of distractions like links to other pages.
  5. 6 UX principles marketers can’t afford to overlook – “UX” stands for “User Experience“. You have to see everything from your potential customers’ point of view.
  6. The Power of Geofencing and How to Add it to Your Marketing [Infographic] – One of my first clients was a restaurant in Chandler near the I-10. The owner asked me if there was a way to have a message pop on their cell phones when they were passing by on the highway. At that time, there wasn’t. Now there is. That’s Geofencing. “Geofencing is a location-based marketing tool that enables more active consumer focus.”
  7. What Is the Difference Between White Hat and Black Hat SEO? – I find it hard to believe that so many years after Google’s first algorithm change (Panda), there are still “SEO services” using Black Hat SEO tactics. It’s important that you, as a small business owner, know the difference. Otherwise, your website can suffer when it comes to SEO ranking! There’s a right way and a wrong way to do SEO. Make sure you do it the right way.

  8. 3 Ways to Find New Opportunities with Google Analytics – Google Analytics may seem daunting to some of you, nevertheless, it’s a very useful, free tool! It’s worth understanding how to use it.
    What You Need to Know About Social Media and Website Analytics
  9. 3 Reasons why you can Safely Ignore your Competitors’ Traffic Metrics – I remember a client once who was in a very competitive industry and she was obsessed with one particular competitor. I can understand how this can waste valuable time. Sure, you should know what your competition is doing in regards to how many blog posts they are publishing each week; how often are they tweeting or how many likes they have on Facebook. Focus on the customer.
  10. 3 Considerations for Increasing Engagement With Your Content – To effectively engage people with your content, you need to understand your target audience.

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Breaking News! Google Plus Events are Back!

Google Plus Events are back! As of January 24, 2017, Google+ is reinstating their events feature. Yay! When G+ rolled out their new look, events went away. Facebook was the only social media network who kept their event promotion feature. They figured they could get companies to pay to boost their events and it worked. LinkedIn, once upon a time, also had events and they went away also. You’d think that a professional networking platform like LinkedIn would give users opportunities to promote their events. Hopefully, with the new changes LinkedIn is making, they’ll bring events back also.

G+’s timing couldn’t be better because we’re starting to plan Greater Phoenix SCORE’s 2017 Symposium in April (more on that later!)

Along with events, Google+ is making some more changes. Apparently a lot of people are participating in Google+ communities. Similar to LinkedIn Groups, there’s a community for just about every industry and interest out there. What’s important is to find an active group where you can mingle with your potential target market and/or potential referral sources and influencers.

As noted in Social Media Today…

“Yes, Google+ still exists, and while it’s hard to know, for sure, how many people actually use it, as of the platform’s latest update last August, Google noted that more than 1.6 million people were still signing up to Google+ communities every day. That seems like a lot, but through the various audience breakdowns and analysis points, all the figures indicate that millions of people are still active on the platform. And Google likely wouldn’t support the product at all if usage rates were too low.”

The key is to find the active people who would be interested in your product or service.

Here’s what else is new on Google+: The old, classic Google Plus is going away.

  • Hiding nasty comments – they call them “low-quality” comments. I call them nasty trolls. Facebook has had this feature for some time. If you do want to see all the comments, you can.
  • Image Zoom – this is a nice feature especially for people promoting locations, photographers, and anyone who uses visuals. Google+ has always been a favorite place for photographers to showcase their work. Even amateurs.
  • Bye, bye older version – You have to get used the new version. In my opinion, they made accomplishing things harder. Actions that used to take one click to do, now take 2 or 3. Nevertheless, I’ve warned the folks who have taken my classes to learn how to get around the new version because the old one will, at one point, go away. And that will be January 24, 2017.

Like it or not, G+ is here to stay. Still, it’s power is in its connection to the Google search engine and SEO. However, if you can reach those millions of people who are on it with your quality marketing message, it’s going to help drive traffic to your site and get you on that invaluable first page of Google search.

The new Google+ is featured in our Social Media Marketing Master Class. These classes will be separated soon so, if you wanted to take one network at a time, you can. Watch your emails for the announcement.

 

If you’d like a 1:1 tour of the new Google+ to make sure you’re setup correctly, click here to book your time.

Change is tough, get over it!

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Top 10 Best Social Media News for the Week 12-30-16

The last week of 2016 was full of more 2017 predictions and “best of” compilations with regard to social media news, but I did find some valuable articles.

I love this little poem from The Story of Telling “Change Making”:

The story changes the value.
The value changes the perception.
The perception changes the experience.
The experience changes the outcome.
The outcome changes the customer.
The customer changes the story.

Are you telling stories in your blog posts? That’s something to think about!

Here are this weeks top Social Media News Posts:

  1. This week in Social Media NewsAre Selfies and Businesses a Social Media Match Made in Heaven? – Read the article before you go selfie crazy!
  2. While We’re Going After Fake News, How About Ad Scams, Too? – Be careful what you click on. If it looks too good to be true it usually is!
  3. How to Use Instagram Live Video – It was just a matter of time till Facebook added their Live Streaming Video feature to Instagram. Here it is!
  4. Do You Need Google AMP?  – AMP = Accelerated Mobile Pages. With Google’s “mobile first” focus for 2017, this may be something to consider.
  5. Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles – If you have an ecommerce site – this one’s for you! Even if you don’t do Google Adwords, it has good tips on optimizing your product titles so they’ll come up in Google organic search results.
  6. Why Google shutting down Map Maker should terrify SMBs – This one is for local businesses with brick-and-mortar locations.
  7. Periscope (and Twitter) launches live 360 video broadcasting – In my 2017 Social Media Truths, I mentioned Facebook 360° video and now Twitter & Periscope has it too!
  8. Facebook and Twitter Ads: 3 Things You Need to Know – I usually advise folks to start doing social media marketing without doing ads, but if you want to get maximum exposure, this is something to consider.
  9. Desktop SEO VS. Mobile SEO [Infographic] – It’s important that you know your target market – do they use more mobile or desktop? It makes a difference!

Make 2017 Your Best Year Ever!

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Q&A Video Realtor: How Do I Increase My Sales?

A Realtor asked, “How can I increase my sales satisfactorily?” He then elaborated: “I have been dealing in the Real Estate business for 20 years. Three years ago I launched my Website, but I did not notice a big difference since then. How can I improve my sales?” Without knowing where he’s located or looking at his site, I’m assuming that all he has is a glorified online brochure – aka a stagnant website. That, by itself, is like having a billboard in the middle of the ocean. Sure a passing ship MAY see it, but it’ll be few and far between.

In this installment of Q&A with the Wiz, I answer his question. It’s a good lesson on how to do it right in today’s marketing world.

Here’s Q&A Realtor: How Do I Increase My Sales?

The Real Estate industry is highly competitive and very saturated. That is there are too many Realtors out there for the number of potential customers.

What makes him or her different from the other Realtors in their office or down the street? How do you stand out? What’s your passion?

People buy from whom they know and trust. Building trust and credibility online is more than just saying “I’ve been in the Real Estate business for 20 years.”

Today’s Inbound Marketing is like a 3-legged stool. You must have a website properly optimized for the search engine, along with fresh content in the form of a blog (at least weekly) and then you have to share your blog posts in the social media networks as well as actively participating and engaging with followers. You can’t have one without the other 2 and expect results.

The content, when shared on social media, will drive people to the website. It’s up to the website, with a clear call to action, to capture that lead. You’re converting a visitor into a lead – a warm lead! You need to give them something. Maybe a guide to living in your city. A free downloadable ebook that the visitor to your site, if interested, will give you their email address in return.

Once you have their email address, they’re put into a drip marketing automation system. They first get a thank you for downloading with a link to the ebook. Then in a day or two, you might send them an email asking them when they’re planning on moving and offer a free phone consultation. If they don’t respond in a few days, you may then send them a video of you in front of one of your listings. And so on….. Even having a monthly newsletter with excerpts from your blog as well as your current listings will keep you “top of mind”. And if they’re still interested, they may take action.Book your free 30-minute phone consult

When I ask a Realtor, “Who’s your target market?” They almost always say, “Anyone who wants to buy or sell a house.” Then I “Say narrow that down.” Then they’ll say, “Hispanics” or “Snowbirds” or some other category. Narrow it down a little more. “Retirees living in Canada and the Northwest U.S. who want to move to Phoenix.” OK, now we have a target!

You have to write a blog post at least once a week. 2-3 times a week is optimal. Start with every frequently asked question you can think of that you’ve been asked in your career as a Realtor! Write about the neighborhoods, the arts and cultural events, things to do, etc. Show off your knowledge of the area. The idea is that you’re building that trust and credibility and you’re sharing information that your target market wants.

Use social media to not just connect with pFree Download: Define Your Target Market Workbookotential clients, but also referral sources. It’s not who you know it’s who your friends know. You’ll want to be on LinkedIn for professional connections, Facebook and Pinterest to reach the consumers, Google+ and Twitter for exposure.

It will take a lot of time and effort, but if you diligently blog 2-3 times a week and spend a few minutes a day on social media (once you have a social media following built), you should start seeing results in 2-3 months. Figure it’s going to take about 90 minutes a day for the first 30 days to build a following on the social networks, if you’re starting from scratch — beside blogging 3 times a week. And if you’ve never blogged, the more content you put out there, the faster Google will take notice.

Increasing sales, though it’s the bottom line of what you want, is the end goal. Set a monetary goal for the year. Break it down in to monthly goals starting modestly in the beginning then increasing as you get better at marketing.

Make 2017 Your Best Year Ever!

 

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Top 10 Best Social Media News for Dec. 16, 2016

Well, one of the hot items in social media news this week is Donald Trump’s usage of Twitter to announce cabinet choices before telling the reporters huddled in the lobby of Trump Tower. I find it hilarious that the news media has to rely on Twitter for the latest news on PEOTUS (President-Elect of the […]

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Last Year’s Social Media Marketing Predicted Trends: What Came True?

Don’t you just love December? It’s the time when all the experts, gurus, geniuses, pundits, authorities and mavens write their recaps of the year’s social media marketing news and trends. They then come out and predict what’s coming in the new year. I’ve been collecting blog posts and articles from all the “experts” out there and will be curating them into my 2017 predictions which I’ll launch next week.

Here I dug up my 2016 Social Media Marketing Trend Predictions for 2016 and we’ll see what came to pass and what didn’t happen.

Facebook

Let’s start with Big Daddy, Facebook. They were supposedly going to offer options for publishers to monetize content. That didn’t happen. At least not that I noticed. They did, however, focus on Messenger, adding advertising options and more features. They have enhanced their Business Directory, internal search algorithm and Places Directory.

What no one saw coming was Facebook Live Streaming Video. That has turned online marketing on its ear. Now any user can broadcast themselves from their personal profile and any business can broadcast from their business page – LIVE! And it’s FREE! Though apps like Periscope (owned by Twitter) and Meerkat offered live video streaming, it took Big Daddy, Facebook making this feature available to its nearly 2 billion users to really make live video a major trend. I’ll cover the future of this in the 2017 predictions post.

Twitter

Though I didn’t have any specific 2016 predictions for Twitter, 2016 has been Twitter’s year and we can thank Donald Trump and Hillary Clinton. Imagine that President-Elect Trump would rather tweet out his latest news of a cabinet appointee than tell the reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pick

Twitter is merging its Periscope live streaming into their mainline app. Yay! One less app to deal with. Twitter also improved their analytics and advertising audience targeting to compete with Facebook. They also tweaked their platform so you can easily add pictures and links without them taking up valuable 140-character space.

Google+

As predicted, Google+ is not dead, nor is it dying. It’s still Google’s social network that they use to measure what people find popular. They launched the new layout and format focusing on Collections (which are like Pinterest Boards – though not as easy to use) and Communities (which are like LinkedIn and Facebook groups – though not as popular). And of course, Google+ is still a network created by developers without taking the end user into consideration. What used to take 1 or 2 clicks in the old version, now takes 3, 4 maybe even 5 clicks. HOWEVER, Google+’s main benefit is its connection to the Google search engine. Anything posted public is indexed in the search engine. Even doing some micro-blogging on G+ helps with SEO (search engine optimization).

LinkedIn

The professional networking powerhouse, LinkedIn, is on its way to joining Microsoft’s family. They did make changes to LinkedIn Pulse – where they incorporated Pulse articles into the user’s newsfeed. If they’re following a company or a user, they’ll see the articles. They did start calling them “articles” rather than “posts” which was confusing. LinkedIn is actually encouraging people to contact connections for sales by merging what used to be “InMail” — their internal email system — with their text messaging platform. They launched their Profinder, where freelancers can list themselves and receive RFPs (requests for proposals). Access Profinder from the “Interests” menu.

LinkedIn Profinder

Most of the rest of the social media marketing predictions for 2016, I wrote about last year still hold true. Except for the demise of Blab and the slow death of Periscope, with both Facebook, Twitter and now Instagram adding the live streaming video features, anyone can be a broadcaster. We’re still waiting for YouTube Live. Interesting how Google, who was the first to come out with live streaming in Google+ Hangouts is the one that’s now lagging behind Facebook and Twitter with making it simple and user-friendly. IMHO, the Google developers need to stop thinking like developers and starting thinking like the end user.

One thing still holds true, Social Media Marketing is constantly changing!

Stick with Me and I’ll Continue to be Your Guide!

Make 2017 Your Best Year Ever!

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Digital Immortality: What Happens to Social Media Profiles when Owners Die?

Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn.

When someone dies, their social media profiles keep living unless friends or family members notify the network that the person has passed.

Everybody has a digital footprint. That takes into account all of the social media profiles, as well as banks, stores, memberships and association accounts. Well, think about it. How many passwords do you have? Each of those accounts either needs to be closed or turned into a memorial. And don’t forget any business profiles.

I love how Facebook turns their profile, including all their pictures, into a memorial.

So, if you’ve had a loved-one pass, here’s what you need to do. Doing this may also prevent identity theft.

  • Get a hold of their passwords if you can. Log into their accounts and close them.
  • If you don’t have the passwords but have access to their email account, then click on “lost password” and reset it.
  • If you don’t have the passwords and don’t have access to their email, then contact the network or company via their help system. It will help if you have a URL/address of their profile and/or their usernames. Inform them of the member’s passing and request that their account be closed. Some will require you to provide some information so, be prepared.

Below are some of the social media network links to forms or instructions on how to close or memorialize their accounts.

  • Facebook: They state, “If a friend has passed away, you or their family can memorialize their Facebook account. Memorialized accounts don’t appear in ads, birthday reminders or as suggestions for People You May Know. Learn more about memorialization or contact us to request the memorialization of this person’s account.”
  • Twitter: use this form.
  • Google: start here. Google states, “We recognize that many people pass away without leaving clear instructions about how to manage their online accounts. We can work with immediate family members and representatives to close the account of a deceased person where appropriate. In certain circumstances we may provide content from a deceased user’s account. In all of these cases, our primary responsibility is to keep people’s information secure, safe, and private. We cannot provide passwords or other login details. Any decision to satisfy a request about a deceased user will be made only after a careful review.”
  • LinkedIn: use this form
  • Instagram will also memorialize their account. Here is more info.
  • Pinterest:We can deactivate a deceased person’s account if a family member gets in touch with us. Once we’ve deactivated the account, it won’t be accessible anymore. 
    Because we want to respect the privacy of people on Pinterest, we can’t give out any personal or login information.
    If you’d like us to deactivate a deceased person’s account, please email care@pinterest.com with:
    1. Your full name
    2. The full name and email address on this person’s account
    3. A link to their Pinterest account (ex: pinterest.com/USERNAME). If you don’t know this, try searching for it on https://pinterest.com/all/
    4. Documentation of their passing (ex: death certificate, obituary, news article)
    5. Your relationship to the person with documentation to verify it, like:
    • Birth or marriage certificate
    • Public mention of relation
    • Family tree
    • Family/household records
    • Notarized proof of relation
    • If your name is included in the obituary, that’s sufficient”

Plan ahead

In conclusion, I can imagine all you have to do after a loved-one dies without having to deal with their social media profiles. This isn’t something that needs to be done right away, but please take the time to close their digital accounts. And here’s how you can prepare if anything happens to you.
  • Keep a printed list of all you account usernames and links/URLs/addresses and keep it with your important papers. Make sure it’s accessible to your survivors or lawyer.
  • Leave any special instructions as well.
  • Don’t forget everything that’s on your cell phone!
  • For your Google account, you can plan ahead: The Inactive Account Manager is the best way for you to let Google know who should have access to your information, and whether you want your account to be deleted. Click here to set up Inactive Account Manager for your account.

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Top 10 Best Social Media News Posts – November 25, 2016

Social media news doesn’t stop for the holidays! In fact, it’s jumping! Everything from #BlackFriday and of course, #SmallBizSaturday, businesses are taking advantage of the free tools that the social networks provide. This week in Social Media News

Here are this week’s top Social Media News Posts:

Note: the text next to the titles are my commentaries.

  1. Longer Tweets Are Here: All You Need to Know About Twitter’s 140 Character Update – Yay! What a pain it was to have to edit your tweet to make the 140 characters when adding a picture, RT or quoted tweet. Good move, Twitter!
  2. What B2B Marketers Can Learn From Their B2C Friends – I bet if you’re B2B (Business-to-Business) you ignore articles with tips for B2C (Business-to-Consumer). But if you think about it, you business customers are your “consumers”.
  3. How to Handle A Crisis On Social Media – Big or small, it only takes one unscrupulous competitor or one unhappy customer and you have a social media crisis on your hands. Here are some good tips on what to do and NOT to do.
  4. Instagram Adds Live-Streaming, Disappearing Messages – Looks like Instagram is trying to be more like SnapChat! Remember, the users of Instagram and SnapChat may not be your target market.
  5. Why – and How – to Map Out Your Customers’ Journeys [Template] – I say this over and over: you must put yourself in your potential customers‘ shoes from what they’re going to enter into the search box to when they’re going to buy. Here’s an article with some nice tips and a template. Print it out, write it out, map it out.
  6. Welcome to the Attention Economy [Infographic] – These statistics are astonishing, but true! You’re not just competing against your competitors. How do you stand out in a noisy world gone social?
  7. Market to Everyone, Reach No One – You need to find your niche. Otherwise, you’re wasting time, effort and money.
  8. 4 Keyword Selection Tips to Improve Your SEO Efforts – Do you want to get on the first page of Google? Then, your blogging needs to be written for the human reader with the search engine in mind.
  9. The #1 Marketing Lesson To Be Learned From The Presidential 2016 Election – How analytics played a huge roll in what the candidates posted on social media.
  10. Black Friday and Social Media – Boost Your Business – OK, I had to put at least one “Black Friday” related article!

This week’s social media news, like last week’s, shows you that you can’t afford to ignore social media marketing. If you’re unsure of HOW to do all this and not spend hours and hours doing it, then you need to get Social Savvy! Check out the resources we have to help you take control of your marketing and be effective.

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