How to Develop Your Video Strategy

social media & video marketing

Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy

Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

Building trust and credibility

Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]

B2B vs B2C Which Social Network Should You Use?

today's new marketing

Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. If you’re target is the average consumer, then B2C. Here’s how the social networks breakdown when comes to B2B vs… Read more B2B vs B2C Which Social Network Should You Use?

When Outsourcing – Keep it Local

Should you outsource your social media marketing?

Sure you want to save money, but it may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with a website and social… Read more When Outsourcing – Keep it Local

Social Media and Your Personal Online Reputation

Social Media Repuation

Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Recently, a gal who’s currently a job-seeker, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do… Read more Social Media and Your Personal Online Reputation