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B2B or B2C or both? Which social media networks should you use?

B2B vs B2C Which Social Network Should You Use?

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. […]

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What's your online image say about you?

What Does Your Online Image Say About You?

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they

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10 Pros and Cons of Using Artificial Intelligence (AI) for Writing Content to Save Time

10 Pros and Cons of Using AI for Writing Content to Save Time

You have to admit that using Artificial Intelligence (AI) to save time when you have to blog regularly is extremely tempting. However, is it a good idea? Here are some pros and cons to help you decide if you should use it or not… Benefits of Using AI for Content Writing The Drawbacks of Using

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Google Mobile Core Web Vitals digital marketing trends

Important! What You Need to Know Now About Google Core Web Vitals

Google’s Core Web Vitals are still vitally important to a website’s performance! Have you tested your site recently? A lot of factors could affect it. Learn what you can you to improve your score and SEO. Before I started this business in 2011, I remember Google’s major “Panda” and “Penguin” updates. That changed how websites

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Local Small Businesses need these SEO tools

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due

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