SEO: It’s more than just Keywords [Infographic]

SEO is way more than keywords

You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Read more SEO: It’s more than just Keywords [Infographic]

What is Inbound Marketing? Get Found Online

Google, SEO mobile Inbound marketing

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits

What You Need to Know about SEO for 2020 and Beyond

SEO - search engine optimization

What’s in store for your website’s search engine optimization (SEO) for 2020 and beyond? The first thing you need to realize is that Google still owns search and we have to live with it. According to Statcounter, in North America, they now have over 89% of all searches. (Globally, they have over 92%) These were last years… Read more What You Need to Know about SEO for 2020 and Beyond

Can your Facebook Page Initially Serve as your Website?

Can our Facebook page initially serve as our website?

It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? Yes, your Facebook page can serve as a website, but I don’t recommend it. Here’s why… You’re limited on what you can enter in the “about” section of your Facebook… Read more Can your Facebook Page Initially Serve as your Website?