Social Media Marketing Strategy: Think Like Your Target Market

Updated on: January 14, 2022 One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel product or service is the best… Continue reading Social Media Marketing Strategy: Think Like Your Target Market

What You Need to Know about SEO for Today and Beyond

Last Updated: January 7, 2022 What’s in store for your website’s search engine optimization (SEO) for 2022 and beyond? The first thing you need to realize is that Google still owns search and we have to live with it. According to Statcounter, in North America, they still dominate with close to 89% of all searches. (Globally, they… Continue reading What You Need to Know about SEO for Today and Beyond

What is SEO? Updated!

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in top 10 spots — organically (non-paid) — of the search engines for specific keywords or phrases related to your business and what you have to offer. One of the coolest things to hear when you ask, “How did you hear… Continue reading What is SEO? Updated!

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

Are you Making these Digital Marketing Mistakes?

Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?

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