How to Promote Events Using Social Media: Before, During & After

I had the pleasure of helping SCORE Greater Phoenix promote their Symposiums, a mall promote their 40th anniversary, businesses with grand openings, as well as organizations publicize major trade shows and expos. Whatever your event might be — a seminar, webinar, open house, fundraiser, product launch party, grand opening, anniversary celebration, holiday function — you… Continue reading How to Promote Events Using Social Media: Before, During & After

Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up. Using hashtags helps you get seen by people who don’t… Continue reading Video: How to Use Hashtags to Effectively Market Your Business

How to hold a Twitter Chat with a #Hashtag

Twitter is a real-time marketing tool. Understanding this is key in learning how to use it effectively to promote your business. You have to realize that it’s not about self-promotion, but offering information that is of interest to your target market. Twitter is great for: Driving traffic to your website Getting brand exposure Establishing you… Continue reading How to hold a Twitter Chat with a #Hashtag