5 Reasons Why Your Marketing is Failing and How to Fix the Problem

You came up with a brilliant idea, set up a website and placed ads on Facebook. However, your marketing is failing. The ads are not working. It’s not the network’s fault. There could be several factors why your marketing isn’t working. They fall into 5 major categories. This, of course, takes into consideration that you… Continue reading 5 Reasons Why Your Marketing is Failing and How to Fix the Problem

The Importance of Focusing on What Your Target Market Wants

A mistake many marketers make is jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. When a potential customer lands on… Continue reading The Importance of Focusing on What Your Target Market Wants

How to do Market Research Your Target to Get Good Results in Your Marketing

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser… Continue reading How to do Market Research Your Target to Get Good Results in Your Marketing