What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

The Pinterest Difference: Why You Shouldn’t Ignore It!

The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Continue reading The Pinterest Difference: Why You Shouldn’t Ignore It!

Can your Facebook Page Initially Serve as your Website?

It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or other social media page can serve as a website, but I don’t recommend it. Here’s… Continue reading Can your Facebook Page Initially Serve as your Website?

What is SEO? Updated!

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google has over 89% of North American searches. Follow Google’s rules and you’ll get picked up… Continue reading What is SEO? Updated!

What is a Blog and Why do I Need One for My Business to Succeed?

Blog is short for “web log”. Many people have them. They can be personal, casual blogs and then there are are business blogs. A personal blog can be by anyone writing about what interests them – food, hobbies, politics, travel, religion, pets, etc. It’s a way to get your “voice” heard. For Business, However, it… Continue reading What is a Blog and Why do I Need One for My Business to Succeed?