Someone once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s cool to do in one may be a no-no in another. Here’s a rundown of the following Facebook On Facebook, a business […]
Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media? Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in news media, politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts
Why You Need to Keep Business and Personal Social Media Separate Read More »
Since I’ve worked in online marketing for over 29 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology? Were
Are you Making these Digital Marketing Mistakes? Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due
How to Market Local Brick-and-Mortars for Success: 3 Free Tools Read More »
Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them in the social media networks to be able
5 Target Market Personas for NonProfits Read More »
Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s
Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now Read More »
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. 8 Steps you Need to Take to Build Your Social Media Following: Don’t think you can skip any
What You Need to Know on How to Build a Social Media Following Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. If you don’t have your
Get Found On Social Media – they’re as Powerful as Google Read More »
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they
The Social Savvy Consumer Read More »
