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How to Simplify Marketing that is More Complicated than Ever

How Often Should You Blog for Marketing Success?I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff!

Before, you wrote a blog post, then shared it on the social networks. Ideally, your target market saw the post, was enticed to click on it, which led them back to your website. Well, that kinda-sorta still works, but it seems like the social media networks, predominantly Facebook, LinkedIn, and I’ll throw in Google+, want publishers to create content just for them. They want to be the content magnets. They want the attention. So your website isn’t the center of it all anymore — the social networks want to be your source of information.

How to Simplify Marketing that is More Complicated than Ever

Source: The Future of Marketing Webinar with Mark Schaefer

What’s up with the Social Media Networks?

The social media networks are in this to make money. They rely heavily on user analytics and data. Moreover, they make changes to their platforms based on that data.

Their objective is to…

  • get people on their platform
  • keep people on their platform
  • collect personal information (yeah, I know, Big Brother)
  • then take that data and use it for advertising

What you need to do in your marketing:

You can’t get around this. To quote the Borg, “Resistance is futile. You must comply.”

  1. Go where your customers are
  2. Focus on building awareness
  3. Give people a reason to go to your website

Because content and information are so readily available — between digital media and apps — people have what they need at their fingertips.

So what’s a small business marketer to do?

  1. Now more than ever you MUST start with narrowing your target market niches. Write up personas, give them names. Get to know them. How do they use social media? What devices do they prefer?
  2. Do some research. Once you’ve narrowed down the niches, you have to study their habits. Breaking them up in to basic age groups is the first key:
    1. Under 25
    2. 25-40
    3. Over 40
  3. What are their pain points/problems that you can solve? How can you make their lives better, easier, more fun, happier, etc.?
  4. Come up with the content that gives them what their looking for — blog posts, videos, podcasts, pictures. What you choose depends on the networks they frequent and what each age group prefers.
    1. Blog posts at least 300 words
    2. Videos that you upload directly to Facebook or Facebook live videos
    3. Short Instagram videos
    4. Short opinion, motivational, inspirational or advice pieces/text accompanied by a picture
    5. Original articles for LinkedIn — especially if you’re B2B
  5. Write this all down in strategic and tactical plans.
  6. Implement the plan
  7. Monitor and measure — check your analytics monthly to see what’s working and not working. Adjust your strategic and tactical plans accordingly.
  8. Plan for the next month – set new goals and benchmarks
  9. Repeat steps 4-8 every month.

By this point you’re probably thinking, “I can’t do this!” “There’s too much!” “I just want to quit!”

That’s why I created Your Social Savvy Solution SIMPLIFIED! Marketing made simple.

Your Social Savvy Solution Simplified! Marketing made easy!Yes, I added another “S”!

If you follow the steps, in that order, you will be able to reach your target market, draw them to your website and convert them into a sale. I outline everything for you. From optimizing your website and profiles for the search engines — both Google and the social networks — to strategizing for each network — to how to measure your efforts. Each step is covered in detail. Even how and where to do research.

Best of all, it’s affordable! Just $20 gets your started! You can watch the all the videos, download all the materials 24/7. Go at your own pace, in your own time. If you’re a morning person, get up early and watch a video or two. If you’re a night owl, watch them at 1am. Whatever works for you! The individual classes are around 15-35 minutes. Everything is in a logical progression. You can view the videos covering where you feel you need more help first then check out the others later on. You have full-access to all training materials.

What’s more, there are new, updated videos each month. As the networks add new features and change things around, I’ll record both presentations and demonstration videos explaining the changes, what they mean to you and what you need to do to adapt it to your business.

Face it. In this age of modern technology, you have to go at the speed of change or definitely get left behind. It’s your choice.

Join now, stop at any time.

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10 Best Social Media News this Week 1-12-17

There are many challenges out there in the world of Internet marketing. One of them is that the social media channels and Google, keep making changes. That’s why you need to keep up with the social media news and why I compile this post every Friday. There is so much out there to sort through. Who do you believe? Who is a reliable, trustworthy source? What’s rumor and what’s “fake news”?

How did I learn all this? By reading blog posts, watching videos, taking webinars and knowing which are the best experts out there to read and listen to.

Here are this week’s Best Social Media News….

  1. 6 New Facebook Live Features You Need to Know – Facebook’s launching of Live Video was the greatest accomplishment of 2016. This makes everyone a broadcaster and these updates make a cool feature even cooler!
  2. Ask Yoast: AMP for small business owners – Yoast is the favorite plugin for SEO. “AMP” stands for “Accelerated Mobile Pages”  — a way to enhance websites and improve visibility in Google Mobile Search. If this is too technical for you, send it to your webmaster. If you determine that the good majority of your target market uses a mobile device more often than a desktop, you should look into AMP.
  3. Google confirms rolling out the mobile intrusive interstitials (popups) penalty yesterday (January 10th) – I wrote about this a few days ago and it went into effect on January 10, 2017. If you have an intrusive popup on your mobile site, Google will block it from showing up in Google mobile search. This article goes into detail of some popups which are OK.
    Make 2017 Your Best Year Ever!
  4. Snapchat Versus Instagram Stories: What’s the Difference? – Confession: I’ve tried to avoid using Snapchat. I can’t any longer. I have a new client who wants to reach high school students and Snapchat is it. Guess what? As I’m learning about Snapchat, I will share tips and tricks along the way.

  5. Facebook Ad Specs and Image Sizes [Fully Updated for 2017] – My recommendation is always to try social media marketing without spending any advertising dollars for the first 3-6 months and see how you do. However, if you are opening a new brick-and-mortar location, you might want to invest in some paid advertising on Facebook, Twitter and Instagram.
  6. 86% of U.S. Adults Aged 18-29 Are Social Media Users (Report) – I bet most of you figured this one out already. If you want to reach the younger crowd, you need to use social media properly to be effective.
    What You Need to Know About Social Media and Website Analytics
  7. Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump – And I wouldn’t be surprised if Facebook Live-streams it too! This week, I caught Trump live streaming his press conference on Facebook! Furthermore, this is as history-making as the first televised debate between JFK and Nixon!
  8. 5 Ways to Repurpose Your Popular Social Media Posts – Anything that saves time is a good tip. Here are some ways to recycle your best posts.
  9. Instagram Announces Stories Insights for Business, Ads in Stories – If you determine that doing paid ads in Instagram works for you, you’ll like this new feature. In Instagram, you can’t add links to your website unless you “pay-to-play”.
  10. The One-Two Punch of Authenticity and Strategy – “Strategy without honesty is fraud.” ~Sonia Simone. Moreover, never, ever, dive into social media marketing without a strategic plan.

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Top 10 Best Social Media News for the Week 12-30-16

The last week of 2016 was full of more 2017 predictions and “best of” compilations with regard to social media news, but I did find some valuable articles.

I love this little poem from The Story of Telling “Change Making”:

The story changes the value.
The value changes the perception.
The perception changes the experience.
The experience changes the outcome.
The outcome changes the customer.
The customer changes the story.

Are you telling stories in your blog posts? That’s something to think about!

Here are this weeks top Social Media News Posts:

  1. This week in Social Media NewsAre Selfies and Businesses a Social Media Match Made in Heaven? – Read the article before you go selfie crazy!
  2. While We’re Going After Fake News, How About Ad Scams, Too? – Be careful what you click on. If it looks too good to be true it usually is!
  3. How to Use Instagram Live Video – It was just a matter of time till Facebook added their Live Streaming Video feature to Instagram. Here it is!
  4. Do You Need Google AMP?  – AMP = Accelerated Mobile Pages. With Google’s “mobile first” focus for 2017, this may be something to consider.
  5. Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles – If you have an ecommerce site – this one’s for you! Even if you don’t do Google Adwords, it has good tips on optimizing your product titles so they’ll come up in Google organic search results.
  6. Why Google shutting down Map Maker should terrify SMBs – This one is for local businesses with brick-and-mortar locations.
  7. Periscope (and Twitter) launches live 360 video broadcasting – In my 2017 Social Media Truths, I mentioned Facebook 360° video and now Twitter & Periscope has it too!
  8. Facebook and Twitter Ads: 3 Things You Need to Know – I usually advise folks to start doing social media marketing without doing ads, but if you want to get maximum exposure, this is something to consider.
  9. Desktop SEO VS. Mobile SEO [Infographic] – It’s important that you know your target market – do they use more mobile or desktop? It makes a difference!

Make 2017 Your Best Year Ever!

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Your 2017 Success Plan: 10 Social Media Truths You Need to Know

I covered SEO and Content Marketing for 2017. Here we go with Social Media Marketing. Think about this: 10 years ago, in 2006, when Facebook, Twitter even companies like HubSpot were in their infancy, who could have imagined that 10 years later, 2.3 billion people would be active in social media? (See more stats in #10 below.)

If you’ve been ignoring, afraid of, or otherwise not doing any social media marketing, well, continue ignoring it at your peril. Yep. If you want to succeed in 2017; because you want new business; if you want exposure, you need to embrace social media marketing.

“You need to invest in other marketing skills and put as much effort and investments in them.” ~Derek Iwasiuk in Addicted2Success

Here’s what’s going to be HUGE in 2017 in Social Media Marketing

1. Facebook Video

Facebook Live Video part of Content Marketing for 2017 SuccessIn 2016, Facebook introduced Facebook Live Streaming Video. You can broadcast from your personal Facebook page as well as from your business page.

“Facebook’s been refining their focus on video for some time, and you can expect this to continue into next year.” ~Social Media Today

Live and Native Videos get more exposure on Facebook than plain posts. A Native Video is one of your videos uploaded directly into Facebook not just a YouTube or Vimeo link shared on your page.

What You Need to Do: If you remember anything from this post it’s VIDEO FIRST on Facebook!

2. Facebook Search

Imagine this: 2 billion searches daily! And they are constantly changing their algorithm in order to “improve” search. Facebook is getting like Google. They want the most relevant content to come up when someone searches for something. On Facebook, that can be posts, pages, videos, people, shopping, places, groups, apps, anything!

So, it’s crucial that you rewrite your Facebook business page descriptions and make them keyword-centric. Create unique keyword-rich using descriptive content. This also applies if you are an ecommerce site.

“Ignore Facebook at your peril — even if you’re B2B!” ~ Brian Sutter, Forbes

What You Need to Do: Apply the same keyword research you did for your website to your Facebook page. Fill in ALL the boxes.

3. Facebook “Seeking Recommendations”

“Whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice. We’re rolling out a new tool that makes it easier to get and organize all those recommendations in one place.” ~ Facebook

Finding local events is going to be part of this service. So, if you have an event, set it up on Facebook from your business page. Make sure your graphic is of good quality and you have the description with all the relevant keywords. They’ll be rolling out a new version of the event dashboard in the next few weeks. (“Rolling out” means that not everyone sees the new format at once.)

What You Need to Do: Make sure your Facebook business pages are setup nicely with good graphics and a call-to-action.

If someone is recommending your services or products, you don’t want to miss out on a potential customer because you’ve been neglecting your Facebook page!

Are You Making These Social Media Mistakes?

4. 360° Video on Facebook

Talk about changing perspective! How cool is this!

What You Need to Do: Investigate to see what’s involved with producing 360° video.

Get started with this article from Search Engine Journal.

4. Social Customer ServiceSocial Media Terms Glossary & Online Marketnig Lingo Guide Free ebook

Enough on Facebook! No, back up. The new Facebook business page design makes it easy for a visitor to message you from Facebook. If you have a fast response time – that is, within hours, not days, you’ll get a badge to display on your page showing you have a quick response time.

Twitter is another one. When people are not happy with customer service, they’ll tweet out their frustrations. It’s up to you to be monitoring any mentions or hashtags and respond quickly. Do not do automated responses. Recently, a certain insurance company was trending on Twitter (thousands of people were talking about it) and one person mentioned @Geico. Well, Geico’s automated response system replied to their tweet, with “We’re here to help! Let us know what we can do for you!”. The funny thing is, they were just mentioning it. They weren’t complaining. Instead, Geico, should have picked up on what was going on and used it to their benefit. What happened was, that lots of people were retweeting that tweet and making fun of Geico’s auto response. Not good.

Social Customer Service is expected by consumers however, not many companies are using it.

It’s all about building relationships. Of course, relationships can’t be built if you automate EVERYTHING!

What You Need to Do: Make sure you check your social media at least once a day and monitor your mentions.

5. Twitter will Become more Powerful

News no longer breaks, it tweets.

And our incoming president, Donald Trump knows it. Like him or not, he knows the power of Twitter. He’d rather tweet out an announcement before informing the crowd of reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pickTweets come up in Google search. Because Twitter goes so fast — like a never-ending news ticker — you can easily share 10-20 posts a day. Use a tools like HootSuite (ad link), Buffer or TweetDeck to schedule content out. However, when sharing pictures, make them “native” on Twitter by uploading them directly on Twitter proper or using TweetDeck.

What You Need to Do: Learn Twitter’s Culture so you can use the Tool Properly and Effectively.

6. You’re Going to Have to Pay to Play

Facebook boost post paid advertisingFurthermore, online ads will be more expensive. In other words, your $25 a week will buy you less reach and keyword bids will be higher in pay-per-click (PPC). My advice still is NOT pay for advertising until you’ve tried doing it “organically” (not paid) for 3-6 months. Although, you can continue to avoid paid advertising, but more than likely, your competition hasn’t. You’re going to have to pay to get extra exposure — especially on Facebook. That’s how Facebook makes money. They fix their algorithm (search engine) to show less from business pages that don’t pay. Nevertheless, there are still ways to get exposure on Facebook without paying and it’s with videos. (See #1 above).

What You Need to Do: Familiarize yourself with the Best Practices of PPC and paid online advertising.

Now, I specialize in non-paid, organic social media and SEO marketing. That being said, if you’re thinking of doing paid advertising, here are a few articles to guide you…

7. Social Conversions

Get Your Social Media Startup Pack now!Get them while they’re hot to buy! Those impulse buyers. They see something they like and have to have it now! Social conversions is a feature that many of the social networks are offering. Pinterest has it down with their Promoted Pins. You pin something from your shopping cart and people can purchase it without leaving Pinterest. The idea is to avoid a shopper having second thoughts or being distracted when they go to your online ecommerce site to purchase something.

Facebook, SnapChat, Twitter and Instagram are all working on providing this service. It’s part of PPC or “pay-to-play” that I wrote about above. The networks are attempting to make it easy to pull in your ecommerce products into their systems, but it may take a little programming on your part. Moreover, ecommerce sites like Shopify and Etsy have tutorials on how to integrate your store in the social networks.

By the same token, on the non-paid side, the new redesign of Facebook’s business pages improved on the call-to-action (CTA) button. Make sure you’ve got yours leading the visitor to the right place to get the most conversions.

What You Need to Do: Familiarize yourself and keep up with the latest new ecommerce in social media features.

Make 2017 Your Best Year Ever!

8. Email Matching with Paid Social Media Advertising

Another feature that the social networks are offering is “Email Matching”. You upload your customer email list to the network and when someone on your list logs on, they’ll see your ads.

What You Need to Do: Again, do your research. Learn before spending money.

9. Big Data, Analytics and Insights

Going along with all this advertising comes tracking what’s working and not working. Enter Analytics! Analytics aren’t as scary as they seem and you don’t need to hire an analyst to understand them or to get valuable information from them. Besides Google Analytics, each of the networks has insights and analytics available even if you don’t pay for advertising.

You must check these at least once a month so you can judge which posts were effective and what isn’t bringing you business or doing what you expected. [Related: Determine Your Key Metrics Before You Start]

Free Download: Define Your Target Market WorkbookAll the networks also use the data garnered from users to help you find your target market niche. Additionally, they assist you in targeting your perfect customer. That’s why you need to Define Your Target Market first and then do some research on them. For instance, if you’re on Snapchat trying to reach Baby Boomers, you’re not going to be successful. If you want to reach 12-24 year-olds, then yes, Snapchat is a tool for you.

What You Need to Do: Get into the habit of checking your analytics at the end of each month.

10. Social Media Statistics You Can’t Ignore

In conclusion, here are 10 of 2016’s Big Data stats that should open your eyes to the power of social media marketing.

  1. Close to 2 billion people are active mobile social users (Vendasta). This means that people take their social media with them wherever they go. They access it at all times of the day. This is why it is so important that your website is optimized for mobile (and I wrote about this in the 2017 SEO post) so when a mobile user goes from your social media page to your site, it’s a smooth transition to a conversion.
  2. 84% of Internet users are on Facebook (Vendasta). Even if you’re a B2B business, you can generate leads on Facebook. That’s where the people are! That being said, with more and more businesses, both B2C and B2B, marketing on Facebook, it behooves you to have a distinct strategy to reach your specific target market. Without a good strategic plan, you’ll be wasting time, effort and money and not getting the results you want.
  3. Over 40% of Twitter‘s 317 million active users learn about products and services via Twitter (Vendasta). I recommend using Twitter daily for brand exposure and SEO. (See #5 above)
  4. 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content (SmallBizTrends). In addition, 50 percent of B2B buyers use LinkedIn when making purchasing decisions. Even for B2C businesses, both your personal profile and company pages on LinkedIn boost credibility. In case you didn’t know, Microsoft bought LinkedIn so look for some big changes to the platform in 2017.
  5. There are 540 million active users on Google+, 62% of them are B2B marketers (Vendasta). Believe it or not, there are active users on Google+. The power of G+ is that everything posted “public” gets indexed in the search engine.
  6. 60% of millennials have an account on Instagram and they hit 500 million active users in 2016 (Vendasta). They grew by 100 million in one year. Facebook owns Instagram and they’re only going to be making it a better user experience.
  7. Pinterest has more than 150 million monthly active users (HootSuite). 60% of pinners are under 40 years old. Though the majority of Pinterest users are women, the male population on Pinterest has increased by 120% in the past year. (Must be all the DIY stuff!)
  8. 50% of young adults in the US watch videos on Snapchat (Vendasta). They hit 200 million users in 2016. 60% of millennials in America use Snapchat. If you’re trying to reach the younger market, you need to consider Snapchat.
  9. There are 900 million unique visitorss to YouTube every month (Vendasta). They are the most visited online platform with 8 out of 10 Internet users visiting YouTube monthly.
  10. Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. (SmallBizTrends)

What You Need to Do: Stop procrastinating and get your social media act together NOW!

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Top 10 Best Social Media News 12/23/16

It might be Christmas & Hanukkah week, but social media news doesn’t stop!

Here’s a tip: If you’re going to be away for the holidays, take a little time to write a couple of blog and a few social media posts and schedule out for the week. This will give you a consistent online presence. And, you never know when you’re target market will be relaxing with their phone or tablet just scrolling through Twitter, LinkedIn, Instagram or Facebook.

Here’s this week’s social media news you can use!

Make 2017 Your Best Year Ever!

“The change presents both an opportunity and a challenge for marketers.

On one hand, it gives businesses an extra way to get more exposure for their tweets – if search is no longer focused on chronology, but engagement, that means your best tweets are likely to have a longer life span as they’ll keep coming up in search results for that topic over a longer period of time.

But then, of course, that also means you need to be producing engaging tweets in the first place. No doubt this is already a key aim for all Twitter marketers, but this change will put more emphasis on generating tweet engagement.”  ~ Social Media Today

Are you making thes social media mistakes?

Blogger and copywriter service

This should give you a lot to think about over the holidays!

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Top 10 Best Social Media News for Dec. 16, 2016

Well, one of the hot items in social media news this week is Donald Trump’s usage of Twitter to announce cabinet choices before telling the reporters huddled in the lobby of Trump Tower. I find it hilarious that the news media has to rely on Twitter for the latest news on PEOTUS (President-Elect of the […]

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Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video:

Below is the full transcript of “Should I follow back everyone that follows me on social media?”:

Should I follow back everyone that follows me on social media?Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. On Facebook, a business can’t follow a person. They can thank a person for liking their page — especially if they’re trying to get the first 30 or 100 likes. You get added features at those benchmarks. On LinkedIn, you connect with people who would be potential clients and/or referral sources and you don’t have to accept every invitation to connect. Twitter is the only network with a culture where people expect to be thanked for following you, retweeting – that is sharing a tweet with their followers — or mentioning – aka a “shout out”. You don’t have to follow everyone back. Here’s how you can judge who to follow or who to ignore on Twitter.

Are they in your industry or a related industry? Look to see how many tweets they’ve made and how many followers they have. Are they sharing content that is of value to you or your target market? You also want to follow influencers and newsmakers — the folks with a lot of followers and are actively tweeting.

Look at when they joined Twitter and when they last tweeted. They could be a newbie. If you like what they’re posting, by all means, follow them back. Basically, everyone starts off as a newbie – following a lot of people to get noticed; then as you share good, quality content, you become a relationship builder with more or less an even follower to following ratio. And that’s the idea — you want build relationships.

You eventually become a newsmaker. OK, you might not get to the millions of followers like Forbes has, but you’ll have more followers than you are following. At this point, you can be choosier as to who you follow back.

Beware of the fake accounts. They usually are an egghead – they haven’t uploaded a picture or logo; they may have many followers, but a couple of tweets. You can just ignore these folks. There are also the ones that want to sell you something. You don’t need to thank these either or follow them back, unless you may be interested in what they’re selling.

You may encounter information gatherers. These folks follow a lot of people, but they don’t tweet much and they don’t have nearly as many followers as the number of people they are following.
Basically, if they’re not tweeting – and tweeting recently and a least something daily, they’re not worth following. Which brings me to the point that, if you’re not tweeting regularly, you’re not worth following!

What about Instagram? Well, same thing applies. Do you like what they’re posting? If so, then follow them back. On Instagram, you can only like or comment on a picture or a story that someone shared. On both Twitter and Instagram, you an always unfollow someone if you don’t like what they’re posting.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

If you still don’t get how all this works, check out the Social Media Marketing Resources at Your Social Savvy Solution!

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Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

1:1 coaching sessions available! Special Holiday Price: $50/hr!

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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Are Snapchat & Instagram Effective to Promote my Business?

Just because a social media network is hot — like Snapchat & Instagram — doesn’t mean that you need to be marketing your business on it.

I had the honor of presenting at a large group of Realtors that focus on high-end, over $500,000 homes. I was asked this question, “We were told to start using Snapchat and Instagram Stories. What do you think?”

I responded with, “That’s not your target market.”

55% of users on Snapchat & Instagram users are under 25.

I don’t think that very many 18-25 year-olds can afford to buy million-dollar homes.Define your perfect target market - are they on Snapchat & Instagram?

Don’t listen to the hype!

Any social media marketing will not work unless you first and foremost clearly define your target market’s persona!

Then you need to do some research. The data is out there. You just have to find it. Do some research on the networks themselves. What are their demographics?

Here in my free Mini-Course I cover the major social media networks:

An effective social media marketer is an educated one.

Effective marketing is more than just posting on Facebook or tweeting out a “buy this, it’s great” post once a day.

No one is going to follow you if that’s all you post!

People go online for 3 basic reasons. To…

  1. Be informed. They want to know what’s happening in the world, with their family and friends, with their favorite celebrities, etc. Or they are searching for an answer to a problem, a product they want or need, etc.
  2. Be entertained. They’re bored. They need a break from their everyday lives.
  3. Connect with people — chatting, discussing, arguing, sharing, laughing…

Therefore, you need to step back and look at the bigger picture — they are all related to emotion.

If you really get to know your target market,
you’ll understand their EMOTIONS.

Social Media Start-up packageThis is what you need so you can successfully develop an effective social media marketing strategy: The Social Media Success Startup Pack.

It includes:

  • The Define Your Target Market Workbook – whether you’re B2C or B2B, it’s the first step in any successful marketing plan.
  • Valuable, time-saving guides on where and how to do online research, free tools, plugins and resources.
  • The Ultimate Social Media & Online Marketing Lingo Glossary – learn how to engage the natives!
  • Branding Beyond the Logo video class – you’ll look at color differently after taking this class!
  • Social Media Marketing Strategic and Tactical Planning Templates that will serve as guides so you can meet your goals.

Even if you’ve been in business and attempting social media marketing for a while, you will find this material useful and it will help you give your marketing efforts new energy.

Click here for details….

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