The Social Savvy Consumer

The Social Savvy Consumer

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer

What is Inbound Marketing? Get Found Online

Google, SEO mobile Inbound marketing

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Read more What is Inbound Marketing? Get Found Online

Instagram Stats You Need to Know for 2020

Instagram stats for 2020

Looks like Instagram is stealing some of Facebook’s thunder! If you want to reach the under 34 consumer crowd, Instagram is where you need to be! With 1 Billion users each month sharing 95 million posts every day, you can’t ignore it if that’s your target market. Brands are getting more engagement on the same… Read more Instagram Stats You Need to Know for 2020

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits

Top Social Media Marketing Trends You Need in 2020

2020 Digital Marketing Trends

It’s December and all the “predictions” for 2020 marketing trends are coming out. I rather not use that term as no one really has a crystal ball to accurately predict what is going to be the latest, hottest, most popular marketing trend. Video, Video and More Video! IGTV — Instagram TV — Instagram’s video channel… Read more Top Social Media Marketing Trends You Need in 2020