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Local Small Businesses need these SEO tools

How to Market Local Brick-and-Mortars for Success: 3 Free Tools

Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these 3 free tools: Instagram, Google Business Profile, and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due

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Instagram Marketing

Webinar Video: The Instagram Marketing Challenge: Tips To Help You Win Now

Marketing on Instagram is a MUST for any B2C (Business-to-Consumer) business. Whether you’re ecommerce, brick-and-mortar, or home-based, Instagram offers you unique opportunities to promote your business organically – without paying –- to a large audience. Instagram is a great social media network, especially for B2C businesses. Though I’ve seen some B2B companies on there, it’s

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What is inbound marketing

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and

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What is Social Media Marketing: What You Need to Know...

Get Found On Social Media – they’re as Powerful as Google

The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. If you don’t have your

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Why You Need to Keep Business and Personal Social Media Separate

Why You Need to Keep Business and Personal Social Media Separate

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in news media, politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts

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Social Media followers for social proof

Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s cool to do in one may be a no-no in another. Here’s a rundown of following Facebook Someone asked, “Should I follow back everyone

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