Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this short video: Below is the full transcript of “Should I follow back everyone that follows me on social media?”: Facebook Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let… Continue reading Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Why You Need to Keep Business and Personal Social Media Separate

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Continue reading Why You Need to Keep Business and Personal Social Media Separate

Digital Marketing Update: Surprising New Features On Instagram You’ll Love!

One things for sure, when you do any type of digital marketing, you have to be prepared for change. The networks are always adding, inventing, or improving features. This week, Instagram tops the charts with the best social media news… What’s New on Instagram First, and with this one, you’ll say, “It’s about time!”! Now,… Continue reading Digital Marketing Update: Surprising New Features On Instagram You’ll Love!

What is Inbound Marketing? Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online

Are you Making these Digital Marketing Mistakes?

Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?

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