Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage these 3 free tools: Instagram, Google My Business and Facebook. How one local business managed to increase Facebook reach when others were losing theirs… You may have read — and I’ve written on the subject — that due to… Read more How to Market Local Brick-and-Mortars for Success: 3 Free Tools
Instagram is different from the other social networks as it’s only mobile. It’s owned by Facebook and it also connects to Twitter (however, when shared to Twitter, you only see a link. The picture doesn’t render. Don’t do it! Share images directly to Twitter.) Should your business be on Instagram? If you’re a local business,… Read more Instagram has 1 Billion Users! What You Need to Know…
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. Here are the steps you need to take to build your social media following: Get to know your… Read more What You Need to Know on How to Build a Social Media Following
I just watched a webinar on “The Future of Marketing” (this link will take you to the slides). The first presenter, Mark Schaefer made me realize that the “marketing wheel” graphic I use to explain how today’s marketing works is obsolete. Ah, the challenges of keeping up with this stuff! Before, you wrote a blog… Read more How to Simplify Marketing that is More Complicated than Ever
Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video: Below is the full transcript of “Should I follow back everyone that follows me on social media?”: Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain.… Read more Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?