Get Found On Social Media-they’re as Powerful as Google

What is Social Media Marketing: What You Need to Know...

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google. If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers… Read more Get Found On Social Media-they’re as Powerful as Google

The #SocialSavvy Consumer

The Social Savvy Consumer

“Buyer Beware” Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use,… Read more The #SocialSavvy Consumer

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a non-profit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits

Inbound Marketing: Get Found Online

Inbound Marketing: Get Found Online

Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it or heard it and… Read more Inbound Marketing: Get Found Online