Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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B2B vs B2C Which Social Network Should You Use?
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
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Taking Shortcuts in Social Media will Hurt in the Long-run
The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to
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Why You Should Care About Analytics and Insights
Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month, you should review the previous month’s analytics on your website, as well as, the insights
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When Digital Marketing Technology Doesn’t Work Right
Technology – you can’t live without it and sometimes it just doesn’t work like it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible and one time she emailed
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What is Inbound Marketing? Get Found Online
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
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Why I Prefer WordPress for Websites
Back in 1995, I discovered the World Wide Web. Thus, I learned how to write HTML code and launched my business creating websites, Creative Eye Marketing, in Miami, FL. Back then, if someone who didn’t know code attempted to edit their website, it was very easy for them to totally mess it up by accidentally
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What’s Your Niche? And Why You Need One
If you try to reach everyone, you’ll reach no one. You need to determine and clearly define who your target niche is. Obviously, you can have more than one target market niche (market). They could even be both B2C AND B2B. Who’s Your Niche? If anyone can buy your product or service, then no one
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The Social Savvy Consumer
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they
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A Successful Company has a Website that is Useful
Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads or getting sales, somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty
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