Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? You also have to have a video strategy for Instagram,… Read more How to Develop Your Video Strategy
Credibility: the quality of being trusted and believed in Today’s marketing is not about tooting your own horn. It’s not about telling the world how great you are. It’s not a sales pitch either. It’s about building trust and credibility. People buy from those whom they know and trust. They also rely on the opinions… Read more Building Credibility: Why Should I Buy Your Product or Service? [Infographic]
Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. If you’re target is the average consumer, then B2C. Here’s how the social networks breakdown when comes to B2B vs… Read more B2B vs B2C Which Social Network Should You Use?
Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One
Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Read more What is Digital Marketing? [Infographic]