What is a Landing Page and What Makes an Effective One?

You’ve got a sharp looking website for your business, determined who your target market is and figured out a fantastic offer to start generating leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here are the elements of a “perfect” landing… Continue reading What is a Landing Page and What Makes an Effective One?

How the Right Copywriting on Your Website & Social Media Can Improve Results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they get there. You’re… Continue reading How the Right Copywriting on Your Website & Social Media Can Improve Results

From Lead Generation to Lead Capturing – the Role of the Website

I’ve heard many complaints like, “I’m on social media, but it doesn’t work.” Usually, when I dig deeper, I find that they’re just not using it properly. More than likely, their lead generation system is not set up correctly or they don’t have one at all. When done correctly, social media marketing is one of the… Continue reading From Lead Generation to Lead Capturing – the Role of the Website

Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Continue reading Email Marketing Still Works! Here’s What You Need to Know…

What are the Most Effective Methods for Successful Lead Conversion?

A recent study by Ascend2 is Building Relationships for Lead Conversion. During the week of June 8, 2020, they surveyed 263 marketing professionals and they came up with interesting results. Actually, it’s not surprising to me as this is what I write and teach all the time. Social media (58%), email marketing (49%), and website/SEO (44%) lead the… Continue reading What are the Most Effective Methods for Successful Lead Conversion?