That was then, this is now: The New Rules of Effective Marketing

Today's marketing is way different!

Effective Marketing today isn’t like it used to be. People don’t want to be interrupted by ads or commercials. They’ll search for what they want when they want it. That being said, you need to be found when a potential customer is looking for what you have to offer.

The Social Savvy Consumer

The Social Savvy Consumer

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer

How & What Should I Post in Social Media?

posting on social media

You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

Realtors – Why aren’t you using Social Media?

Realtors: are you using social media correctly?

Wait, let me reword that question: Realtors, why aren’t you using social media correctly to market and promote you and your business effectively? Whatever your excuse is, it won’t fly. You can’t ignore social media any more. I know you’re busy. I know that you’re short-staffed. But you have to figure out what you need… Read more Realtors – Why aren’t you using Social Media?

12 LinkedIn Dos and Don’ts

LinkedIn

LinkedIn is a powerful networking tool for both jobseekers and businesses, but there are rules to follow. There are things that you just don’t do. LinkedIn is the Facebook for professionals and it’s nothing like Facebook.