To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spend money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Read more To Pay or Not to Pay: When You Should Start Spending Money Marketing

Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. How to Use Hashtags to Market Your Business in Social Media: Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

How to Properly and Effectively Market Your Business on LinkedIn

LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn

Video: How to Effectively Market Your Business with Twitter

If you’re Social Media novice, you probably think Twitter is a waste of time. It’s not. Tweets come up in Google searches. Thus, each time you share a blog post on Twitter it gets indexed in the search engine helping with SEO. Think of Twitter as a never-ending news ticker. Use it for exposure and… Read more Video: How to Effectively Market Your Business with Twitter

The #SocialSavvy Consumer

The Social Savvy Consumer

“Buyer Beware” Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use,… Read more The #SocialSavvy Consumer