learning social media

Video: How to Use Hashtags to Effectively Market Your Business

How to use hashtags

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and

That was then, this is now: The New Rules of Effective Marketing

Today's marketing is way different!

Effective Marketing today isn’t like it used to be. People don’t want to be interrupted by ads or commercials. They’ll search for what they want when they want it. That being said, you need to be found when a potential customer is looking for what you have to offer.

The Social Savvy Consumer

The Social Savvy Consumer

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more

How & What Should I Post in Social Media?

posting on social media

You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.

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