Unlike for-profit businesses that usually have one main target market, maybe two, nonprofits have at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get to know them — intimately. You also need to find them on social media networks, get their attention, and […]
5 Target Market Personas for Nonprofits to Succeed Read More »
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
What You Need to Know on How to Build a Social Media Following Read More »
What’s Your N-E-E-A-T-T? Wait! I thought it was E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Yes, but the evolution of AI Search expanded it. Getting recognized as an expert in your field is especially crucial in the age of AI Search. E-E-A-T is Google’s guideline for content credibility and getting indexed in the Search Engine Results
How to be Known as an Expert in Your Field: What’s Your N-E-E-A-T-T? Read More »
LinkedIn is way more than a place for job seekers to network and find jobs. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely.
Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power Read More »
When someone dies, their social profiles keep living unless friends or family members notify the network that the person has passed.
Digital Immortality: What Happens to Social Profiles When Users Die? Read More »
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. Furthermore, the AI search
GET FOUND On Social Media – they’re as Powerful as Google Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Furthermore, what about the AI search bots? How are they going to pick up your site when someone asks them a question that you can answer? Now, I am assuming that you have a
How to get AI-SEO for a new WEBSITE or a Neglected One? Read More »
Would you believe that LinkedIn and AI Search Bots are the latest hot couple? As I’ve been researching how the AI search tools like ChatGPT, Perplexity, Gemini, and others are finding content, it shouldn’t have surprised me that LinkedIn came in second as the most cited source! LinkedIn and AI Search Bots In a recent
What You Need to Know About LINKEDIN and AI SEARCH BOTS Read More »
What do you want to be known for? In other words, what’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person — a stranger, wouldn’t it be nice if that person said, “Hey aren’t you the _____ lady/guy?” That happened to me some time ago. “Aren’t you
How to Create Your ONLINE BRAND with SOCIAL MEDIA Read More »
