Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?
I usually try to avoid posting social media stats as they change so frequently, but I couldn’t resist this concise infographic from Angie Gensler is very well done. It clearly showcases the major social media networks, with good data, to help you decide which one(s) to focus on for your business. Remember, you don’t have… Read more Social Media Stats to Help You Choose the Best Network for Your Biz
LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool
One of the benefits of good, properly-planned-out social media media marketing is what’s called “social proof”. It’s basically word-of-mouth on steroids. It’s the trust and credibility that’s built when you provide good products or services and your customers appreciate it so much that they tell their friends using social media. It could be in the… Read more The Best Social Media Marketing News You Can Use: 4.12.19