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social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t […]

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B2B or B2C or both? Which social media networks should you use?

B2B vs B2C Which Social Network Should You Use?

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.

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What's your online image say about you?

What Does Your Online Image Say About You?

Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they

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become known as an expert in your field

How to be Known as an Expert in Your Field

One of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. For instance, my industry is “marketing and advertising”, but my “field” is digital marketing in specific. That’s my specialty and that’s what I want to be known for.

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LinkedIn mistakes hurt your online reputation

Videos: Make the Best of the 2 Sides of LinkedIn and Unleash its Power

LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information, as well as a company profile page for your business, increases your trust and credibility factor immensely. It helps establish you

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