I always tout that one of the benefits of good social media marketing is becoming known as an expert in your field. I say “field” because sometimes “industry” is too broad. Like my industry is “marketing and advertising”, but my “field” is social media marketing in specific. That’s my specialty and that’s what I want… Read more How to be Known as an Expert in Your Field
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. 8 Steps you Need to Take to Build Your Social Media Following: Don’t think you can skip any… Read more What You Need to Know on How to Build a Social Media Following
Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them
With everything going virtual, video is becoming essential for every business who wants to market themselves effectively. This article provides tips and video marketing strategies to get more exposure, grow & get leads. By Giselle Aguiar, AZ Social Media Wiz
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,… Read more Digital Immortality: What Happens to Social Media Profiles when Owners Die?