Did an employee leave with your social media passwords? Or did you outsource your social media and they never gave you the passwords or administrative access? It’s happened to several of my clients. One client’s Twitter account was set-up by an employee using her work email address. She’s no longer with the company. Her email… Read more How to Avoid Getting Locked Out of Your Social Media
What do you want to be known for? What’s your brand? Your Personal Brand is your Reputation When you step into an elevator with another person, wouldn’t it be nice if that person says, “Hey aren’t you the _____ lady/guy?” That happened to me one day. “Aren’t you the social media lady?” I don’t care… Read more How to Create Your Online Brand with Social Media
It never fails. As soon as I start prepping to present a class on social media, the networks change something. This week, not just one, but 4 networks had significant announcements and social media marketing news. LinkedIn, Facebook, Twitter and Pinterest have new features or are launching something soon. Plus, there’s a new video app… Read more What You Need to Know in Social Media Marketing News
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer
LinkedIn is way more than a place for job seekers. If that’s the last time you used it, then you’re missing out on a powerful tool. Having a 100% completed profile with updated information as well as company profile page for your business, increases your trust and credibility factor immensely. It helps establish you and… Read more If You’re not Using LinkedIn, You’re Missing a Powerful Tool
