Do you even have one? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income Education… Read more What’s Your Niche?
Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B. If you’re target is the average consumer, then B2C. Here’s how the social networks breakdown when comes to B2B vs… Read more B2B vs B2C Which Social Network Should You Use?
I was doing some research and I noticed the term “demand generation”. I stopped and thought, I know what the baby boomer generation is and millennials and generation X and Y, but what is the “demand generation”? Well, it’s not a noun, it’s an objective – generating demand. Hubspot defines it as: Ultimately, demand generation… Read more What is Demand Generation? #Infographic
A new buzz phrase in the business world is “growth-hacking”. It’s the strategies that tech start-ups used early in the launching of their businesses to grow their user base. You might think that strategies used by heavy-hitters like Facebook, LinkedIn, Twitter, Gmail and Instagram couldn’t be applied to your small business, but think again. See… Read more 5 Growth-Hacking Tips to Drive People to Your Website [Infographic]