Save Time and Help Your Business Grow with Email Marketing Automation

You’ve got a fabulous WordPress website and you’re blogging regularly. You’re sharing your blog articles on your social networks and driving people to your website. You’ve got a terrific call-to-action (CTA) offer and are getting visitors to convert into leads. NOW WHAT? Are they being nurtured into sales? Probably not. Here’s where marketing automation (MA)… Continue reading Save Time and Help Your Business Grow with Email Marketing Automation

Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Continue reading Email Marketing Still Works! Here’s What You Need to Know…

Capturing Leads that will Convert with the Right Calls to Action

Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors into leads and leads into sales. It takes the right call-to-action (CTA) — the right, enticing offer. You will Capture Leads with the Right Lead Magnet Know your target market well.… Continue reading Capturing Leads that will Convert with the Right Calls to Action

How to Use Social Media to Generate Quality Leads [Infographic]

What’s the purpose of all this social media hubbub? How do I generate quality leads for my business? Social Media Marketing, when done properly, can be a very effective tool to drive traffic to your website and generate quality leads which can be nurtured into sales. What good is any type of marketing if it… Continue reading How to Use Social Media to Generate Quality Leads [Infographic]