marketing plan

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back […]

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How effective is social media for generating quality leads?

How Effective is Social Media for Generating Quality Leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t

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Planning for successful holiday selling season

What You Need to do Now for a Successful Holiday Sales Season!

When two large retailers call the 2024 holiday sales season “ongoing uncertainty”, surely the small business retailer or e-commerce store will find it challenging. Blame the ongoing inflation. The cost of basic items is over the top, and so are interest rates. As either a retail brick-and-mortar location or an ecommerce store, what can you

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Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll

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What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

Strategically planning your online marketing is a crucial, first step for any business who needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand new startup or an established business that needs to revamp their online marketing efforts. Online Marketing Essentials Today’s digital marketing is

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