This is one of my popular most popular classes and it’s a crucial one! This video will help you plan your online marketing — whether you’re a brand new startup or an established business who is pivoting and making adjustments to better compete in today’s crazy economy. Online Marketing Essentials Today’s digital marketing is daunting.… Read more What You Need to know to Plan Your Online Marketing for Success
If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new customers and bring back old customers. Every business has it’s good times and bad times;… Read more What You Need to do to Jump-Start a Business Slump
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All this newfangled marketing is just that — marketing. Marketing basics are still there. Just the… Read more 11 Steps to Effective Social Media Marketing
Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan