What’s Your Niche? And Why You Need One

target market

Do you even have a niche? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income… Read more What’s Your Niche? And Why You Need One

11 Steps to Effective Social Media Marketing

social media marketing

Social Media Marketing? Is that the same as Inbound Marketing? What is Content Marketing? How does it all fit together? How do I get Search Engine Optimization (SEO) Help! First off, though it seems extremely complicated, it really isn’t. All this newfangled marketing is just that — marketing. Marketing basics are still there. Just the… Read more 11 Steps to Effective Social Media Marketing

Don’t Dive in Without a Plan!

Don't dive in without a plan!

“If you fail to plan, you are planning to fail!” Ben Franklin said it first and it still holds true for every business. You cannot dive in with out a plan! It’s like taking a road trip – having a plan to guide you makes sense. Back in February of 2005, I embarked on a… Read more Don’t Dive in Without a Plan!

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, Strategic Plan. Marketing on social media without a plan is like driving a Ferrari in first gear. You’re not using its full potential. There are certain steps you need to take to have an effective social media strategy. If you jump… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

What You Need to do to Jump-Start a Business Slump

What You Need to do to Jump-start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought. First, take a step back. To what can you attribute… Read more What You Need to do to Jump-Start a Business Slump