Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it… Continue reading What is Inbound Marketing? Get Found Online
Last year, 2020, in the midst of the pandemic, the supply chain was the major issue affecting everyone from the manufacturer, distributor, wholesaler, all the way down to the retailer’s holiday sales. Guess, what? Right now in the middle of 2021, we still have major issues with regards to the movement of goods around the… Continue reading What You Need to do Now for a Successful Holiday Sales Season!
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Continue reading What you Need to Know about Creating Buyer Personas
I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you need to be able to pivot in a short amount of time if you want… Continue reading What to Expect in 2021 in Social Media Marketing
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Continue reading The 80/20 Rule of Marketing and How to Get it Right