One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions,… Read more Great, Useful Resources to Help You Keep Up with Digital Marketing News
I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you need to be able to pivot in a short amount of time if you want… Read more What to Expect in 2021 in Social Media Marketing
Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?
It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, they aren’t buying. Whatever you’re doing to attract and drive visitors to your website is working, but they’re not doing anything once they get there. You’re… Read more How the Right Copywriting on Your Website & Social Media Can Improve Results
How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked? What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Read more How to do You Measure Your Social Media Marketing Success ROI or KPI?