I usually don’t have contributors on this blog, but I had the pleasure of adding this piece on how to carve time to manage your social media marketing efforts to the SCORE Greater Phoenix blog and it’s one of those that I couldn’t have written it better myself. Moreover, it’s good to get advice from… Read more So Many Sites, so Little Time! How to Prioritize Social Media Efforts
2020 so far has been “unprecedented”— that’s the phrase of the year — as will be this holiday sales and shopping season. The COVID-19 pandemic has changed how people shop and it will change the 2020 holiday selling season. Forget Black Friday and Cyber Monday — think Cyber October! Shopping will start earlier. If you… Read more What You Need to do Now for a Successful Holiday Sales Season!
One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Read more 12 Branding Mistakes You Need to Stop Making Now!
The 80/20 rule of sales and marketing has been around forever. 80% of your business comes from 20% of your target market. So what exactly does that mean? Basically, you need to get to know that crucial 20%! Especially now when you’ve got so many marketing choices out there. Who’s your perfect customer? Who’s your… Read more The 80/20 Rule of Marketing and How to Get it Right
Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and… Read more How Much Should a New Business have in their Marketing Budget?