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How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social Media

So, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is right here in your Social Savvy Solution Online Training Center. Here you’ll find, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working. All for just $20/m! Yes, you can, if you commit yourself, watch all the videos in one month then cancel if you wish.

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This  infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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Video: How do I Know if my Marketing Efforts are Successful?

Wouldn’t it be nice if as soon as you posted something on social media or wrote a great blog post that you would get dozens of new customers coming through your door or visiting your website immediately? Maybe in an alternate universe. I wish today’s marketing were easier instead of getting more complicated every day. However, if you want new customers and if you want your business to grow, then you need to get your marketing efforts into full gear — done properly and effectively. Yes, it can be done!

For you, the small business owner, it makes no sense to simply post content on Facebook, without a plan expecting that it will entice people to take some action. How do you know if that’s what someone saw and then went to your site? How do you know if they Googled, “How do I _______?” and found your blog post that answered their question? How do you know if that person found your website by accident or someone recommended it?

You need to know!

In this Q&A video, I answer the pressing question, “How do I Know if my Marketing Efforts are Successful?”

Unless you have a way to monitor and measure your marketing efforts, how are you going to know what’s working?

Doing the same thing over and over expecting different results is the definition of insanity. You’re not insane. You just need a little guidance and training so can get grip on your online marketing and actually measure results as they roll in.

Joining the Social Savvy Solution Members Only Club will provide you with the necessary training so you can get those results.

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Top 15 Facebook Mistakes You Need to Correct Now

Face it! Facebook is the Big Daddy of the Social Networks. They turned 13 this month! Even B2B businesses should have a presence on Facebook. You want exposure, you need to master marketing on Facebook. You can’t ignore over 1.5 billion people logging on daily! And you can’t make these Facebook Mistakes.

Here are some of the most common Facebook mistakes I see companies making…

  1. Creating a Facebook account in a company name or a fake name. It’s against Facebook’s rules to use a personal account to primarily promote a business. That’s why there are business pages.
  2. Ignoring comments on Facebook – “If you want to build a brand, you have to be accessible to your customers.” ~Robert Herjavec
  3. Not completing the about section. They give you a lot of space – use it.
  4. Trying to upload a rectangular logo into the square. You can’t. It gets cut off.
  5. Having a fuzzy cover graphic. This is your online image. Use quality graphics.
  6. Not inviting your Facebook friends to like your business page. Be selective when you invite them. There will be some that will like it to support you and some that will truly be interested in your business.
  7. Not posting daily on Facebook. Their algorithm is based on people liking and engaging with your posts.
  8. Not taking advantage of Facebook Live Video. This is a great tool to broadcast yourself and gain exposure. Facebook gives more exposures to videos.
  9. Not uploading videos directly to Facebook. FB gives top priority to “native videos”.
  10. Not having a call-to-action button. Every business page has this feature. Use it! Tell people what you want them to do — otherwise, they won’t do it!
  11. Not checking insights once a month. Insights tell you a lot about your audience – what posts they liked the most, where they’re located, demographics, etc. You need at least 30 likes to see insights.
  12. Not using their free Audience Insights tool to see how your target market uses Facebook. Though these are part of their advertising program, you can access them for free and look at demographics of your target audience.Top 15 Facebook Mistakes You Need to Correct Now
  13. Not monitoring your competition’s Facebook pages. You need at least 100 likes to add “Pages to Watch” to your Insights.
  14. Not asking people to check-in at your location. The Facebook Business and Places Directories brings up listings based on reviews and check-ins as well as likes. Popular places get top priority.
  15. Ignoring Facebook. Come on! It’s the largest network. It’s where the people are! Just because you don’t like it doesn’t mean your target isn’t there. Yes, I’m repeating myself.

This is just Facebook Mistakes. How many more mistakes are you making in your online marketing? Download this free ebook to find out….

Are You Making These Social Media Mistakes?

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How Not to let Today’s Marketing Technology Drive You Crazy

Let’s face it, business owners, Marketing Technology (or MarTech to the techie folks) can get out of hand. What happened to the days when putting your shingle outside your store and an ad in the Yellow Pages (remember those?) was enough?

Take a look at the infographic depicting all the marketing technology choices out there in 2016:

You can click on it to view a larger image, but don’t go cross-eyed trying to make sense out of it.

How not to let today's marketing technology drive you crazyThis goes to show you the ridiculous amount of marketing technology choices out there.

You can’t be on all the networks all the time!
It’s impossible!

Here are 10 Logical Steps You Need to Follow to keep Yourself Sane in this crazy MarTech world.

  1. How not to let today's marketing technology drive you crazyClearly Define Your Target Marketing Niches – You can have more than one target market! But you MUST identify them. Start with this FREE Workbook.
  2. Do some research on your target, which social networks they use most often and figure out the best way to reach them. Create personas for each niche.
  3. Get to know your target audience. What do they like or don’t like? What are they looking for? How can your product or service make their lives better, easier, more fun, etc.
  4. Get to know the networks. Each one has its own culture. What works on Twitter doesn’t work on LinkedIn. Do you even have to be on Snapchat?
  5. Make a plan. Brainstorm with your team or a mentor. Work out some strategies on how to engage your target audience on the social networks. You don’t have to be on all the networks! Focus on the ones that your target market frequents the most.
  6. Make a content calendar. What are you going to blog about? What does your target audience need to know that will make their lives better…. etc.? (What’s in it for them?)
  7. Optimize EVERYTHING. Each and every description, about section, bio, web page and blog post must be optimized not just for Google, but for the powerful internal search engines that each network has.
  8. The first step towards getting somewhereTake time to learn. You can never waste your time learning how to do something better and more efficiently.
  9. Use it or lose it. Apply what you learn right away so you don’t forget it. Don’t be afraid to wander around Facebook or LinkedIn even Twitter and Google+. You’ll get faster and savvier, the more you participate and engage.
  10. Have confidence. As you learn how to properly and effectively use the social media networks to engage with your target; as you get more comfortable creating the content that your target audience wants to see, you will feel more confident with your marketing efforts and you’ll also start seeing results.

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That’s why I created Your Social Savvy Solution Members Only. It’s where you can go and get all the knowledge that you need, in a logical progression, to become the confident, savvy marketer so you can….

  • Drive traffic to your website
  • Generate more leads
  • Grow a following
  • Become an influencer
  • Increase sales
  • Get on the first page of Google
  • Be more effective

What are you waiting for? Special Introductory Price…. Learn More….

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What You Need to do to Jump-Start a Business Slump

Is your business slow? Has the phone stopped ringing? If you’re in a business slump, there are a few things you can do to jump-start it and attract new customers. Every business has it’s good times and bad times; feast or famine; flood or drought.

First, take a step back. To what can you attribute the slow-down?

  • The economy, the election, national news, a weather event? You can’t do much about those except wait. This is where that rainy-day fund comes in.
  • You’ve been relying on old-fashioned tactics like cold calling, telemarketing, Yellow Pages, etc.
  • Have you been avoiding online marketing like social media or content marketing because you find it overwhelming and confusing?
  • You haven’t updated your website since…. wait! You’ve never updated your website since it was created years ago.
  • If you have an updated website, you haven’t written a blog post in over a month… or is it over a year? Or does your site even have a blog?

Second, do you really understand your target market?

You need to clearly define and get to know your target market(s)….

  • What are their pain points (problems) that you, your product or service can alleviate?
  • Do you need to educate your target as to the benefits of using your product or service?
  • Do you know what your target market is going to enter in to the Google search box when they have the problem that you can solve?

What You Need to do to Jump-start a Business SlumpThird, is your online presence functioning as it should?

  • Are potential clients finding you? Where do you come up in Google search when someone searches for what it is that you do? Who does comes up on the first page? What are they doing that you’re not?
  • What are they doing when they land on your site? Do you have a call-to-action where you can capture their email address in exchange for an ebook or other giveaway?
  • Are you sending them a monthly newsletter to keep your name “top-of-mind”? Are you following up with marketing emails after they download the freebie?
  • Are your social media network profiles setup correctly and are they painting a positive image of you and your business?
  • Are you creating fresh content — blog posts, videos, graphics or podcasts — at least 3 times a week? Then are you sharing them on the social networks?
  • Are you actively engaging with potential clients and referral sources on the social media networks? Is your social media following growing steadily?
  • Do you have a strategic marketing plan to reach your target with today’s media?

“If you’re not adding new followers on social media, you’re not growing.” ~Mark Cuban

These are tough questions that need to be asked. Moreover, you need to come up with the right answers. If you have more “nos” or “I don’t knows” as answers, then you need to make some changes.

What You Need to do to Jump-Start Your Business

Never give up on a dream

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Top 5 Best marketing and Social Media News of the Week 1-27-17

Only 5 social media news stories this week! That’s not to say that there is a ton of news out there, but I’ve been swamped with new projects.

  1. Facebook News Feed Algorithm: Percent of a Video Watched By Users Given Weight – If someone watches only the first 10 seconds of a video, what good is it? You have to capture the viewers’ attention in the first 5 seconds. Now more than ever. Moreover, you have to plan out all your videos.
  2. 3 Changes Coming to Facebook Trending Stories – What’s trending is important because sometimes you can ride on a trend’s coattails and gain exposure.
  3. MailChimp moves toward becoming a marketing platform with Facebook ads feature – Some of you regulars know that I use MailChimp (affiliate link) for my email program and automation. Now, they’ve added Facebook Ads to their service. Very cool.
  4. How to Prepare for Voice Search – “OK, Google…” “Siri, where’s the closest bakery?” “Alexa, how do you unclog a garbage disposal?” No matter your business, you want to be found when someone searches for what you have to offer.
  5. How to Write Emotional Headlines That Get More Shares – How enticing are your blog post headlines? They have to be appealing enough that when someone sees it, they click on it. Then the content needs to deliver on the headline. If it’s good, you have more of a chance your visitor will become a lead and that they’ll share it with their friends. Oh, don’t forget to have share buttons on your site.

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12 Pinterest Mistakes You Need to Correct in 2017 for Exposure

You can’t afford to be making Pinterest mistakes! It’s where 150 million people go to plan, find things they need, and bookmark pictures and videos they want to save for later.

Unfortunately, many small business owners are making these and many more Pinterest Mistakes….

  1. AZ Social Media Wiz Organize Your Office Board on PinterestSkipping Pinterest because you’re a B2B business. Pinterest is very powerful SEO helper as pictures and videos pinned from your website take the link with it. For B2B companies, Pinterest should be a secondary or even tertiary network. For instance, I’m a B2B business and I know most of my potential customers are small business owners who work from home. I have a “Organize Your Office” board on Pinterest.
  2. Not realizing that Pinterest is more than just babies & cupcakes. Yes, if you want consumers and soccer moms, you need to be on Pinterest. However, Pinterest is where people plan how they are going to spend their money.
  3. Using a personal account for business. Keep business and personal separate. Go to http://business.pinterest.com to create a business account or convert a personal one into a business one. Delete any personal pins and boards.

    Free Phone Consult & Social Media Audit

  4. Not taking advantage of the 500-character description areas on boards and pins. Besides, here’s where you can add links and hashtags with relevant keywords. Helps you get found!
  5. Having empty boards. If you have an idea for a board, but don’t have pins for it yet, keep it “secret” until you fill it.
  6. Using shortlinks. Shortlinks like bit.ly or ow.ly are great for Twitter, but not needed on Pinterest. In this case, the longer URL helps with SEO and gives credibility.Pinterest analytics - check them monthly
  7. Not adding categories to your boards. This helps you come up in searches. Make sure it’s relevant. If you create a board on the fly, go in later and add the description.
  8. Not verifying your website. This will connect your website with Pinterest and they will track pin action from you site. However, if you’re a franchise or MLM, you may not be able to because you need your own domain. Being in a sub-domain or sub-directory won’t work. In that case, you can’t get the analytics from your website.
  9. Not checking analytics monthly. Pinterest tells you which pins got the most engagement, as well as, what else interests your followers. Moreover, this is valuable information as it helps you plan what you’re going to share in the future.

    What You Need to Know About Social Media and Website Analytics

  10. Not pinning pictures from your blog posts after you’ve published them. This helps with SEO. Furthermore, it helps drive traffic to your site. When someone clicks twice on a pin, it goes to the originating website.
  11. Pinning just your stuff. Have other boards of related pins that your target may be interested in. Remember, it’s not about you it’s about them – your potential customers!
  12. Not adding original content. Sure, repinning other people’s pins is good (and easy), but you should post fresh videos and pictures regularly. Delete stuff that’s outdated and move boards around seasonally.

If you’re making any of these mistakes, how many more are you making? Find out with this free ebook…..

Are You Making These Social Media Mistakes?

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How to Boost Exposure with New & Improved Search on Pinterest

I wrote on the power of the social networks’ internal search engines, and now Pinterest improved how “related pins” come up in search results. Whether you’re B2C or B2B, this will help you!

For example, you’re searching Pinterest for a particular type of wine. You’d like to find drink recipes or food pairings. With their old system, called “Board co-occurrence”, you’d get other types of wine. However, with their new system, called “Pin2Vec”, you’d get drink recipes.

New Relevant Related Pins on Pinterest

Picture from Social Media Today

How Pinterest Explains it…

“One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant.”

We know that Pinterest helps with SEO because when someone pins a picture or video from your website, it takes the link with it. When someone clicks twice on your pin, it goes to the originating website. You want your pins to be relevant and come up as those “related pins” when someone searches for something similar to your business. Furthermore, if you want to increase your chance of coming up in those “related pins”,  it’s rather simple…

First, make sure your Pinterest account is setup properly:

  1. Be certain you’ve set up a business Pinterest account at: Business.Pinterest.com. If you’ve set up a personal account by mistake, you can convert it to a business account, but please, remove any personal pins. Keep business and personal separate.
  2. Create boards with relevant topics that you’re going to be pinning to. You can create a board on the fly as you’re pinning, but you’ll need to add the description later.
  3. Make sure your boards are index in the right categories and have keyword-centric descriptions. You can edit them at any time. You have 500 characters – use them!adding the pin-it button to your browser makes it easy to pin from your site.
  4. Add the Pin It button to your web browser.
  5. If you have a WordPress site, install the Pinterest plugin so the Pinterest “save” button appears when someone hovers over a picture or video. You want to make it easy for people to pin from your site to their boards.

Here’s what you need to do to take advantage of this important, free feature on Pinterest:

  1. Add at least 2 graphics to each blog post and page on your website. Not just the “featured image”. The more “pinnable” pictures and videos you have on your site, but more likely you’ll get “pinned”.
  2. Optimize each picture with the blog post title as well as relevant keywords in the description and “alt text” fields as you upload the image into your page or post.
  3. After you publish your blog post or page, view it and use the “pin it” button to pin the pictures to your Pinterest account. Add more relevant keywords to the description of the pin. You have 500 characters – use them. You can edit them at any time.

Make 2017 Your Best Year Ever!
Change is the law of life... JFK motivational quote

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25 Powerful Words to Generate Quality Leads [Infographic]

Marketing is about getting results. Usually that includes generating quality leads. Moreover, the challenge lies in not just attracting potential customers to your website, but converting them from a visitor into lead and furthermore, converting that lead into a sale. That’s the bottom line, right?

You want to put these CTAs in several places in your website and blog. You website should walk a visitor directly to where you want them to go and what you want them to do. Make it easy for people to do what you want otherwise, they’re not going to it.

I came across this infographic by Barry Feldman on Social Media Today with a whole list of powerful calls-to-action (CTAs) that you can easily adapt to your business and use them to convert visitors into quality leads.

25 Powerful Words to Generate Quality Leads [Infographic]Get Creative! Spin these around to be relevant for your business.

What’s more, use them on your social media posts. Mix the CTA posts with your content posts. Make sure that the links go to landing pages. The landing pages should not have anything else on it but the offer. No sidebar, widgets, or links to other parts of your website. Nothing to distract people from doing what you want them to do — give you their email address.

Also, use these in your marketing emails. Add relevant graphics. Use a free tool like Canva.com to create ads like this one….Make 2017 Your Best Year Ever!

To make sure you get quality leads, you need to clearly define your target market, understand them and their buying habits. By the same token, your blog articles need to speak to them in language they understand. Your headlines should entice a potential customer to click on the link that you shared on your social media networks.


Related Content: It Takes Time to See Results from Content Marketing


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Your 2017 Success Plan: 10 Social Media Truths You Need to Know

I covered SEO and Content Marketing for 2017. Here we go with Social Media Marketing. Think about this: 10 years ago, in 2006, when Facebook, Twitter even companies like HubSpot were in their infancy, who could have imagined that 10 years later, 2.3 billion people would be active in social media? (See more stats in #10 below.)

If you’ve been ignoring, afraid of, or otherwise not doing any social media marketing, well, continue ignoring it at your peril. Yep. If you want to succeed in 2017; because you want new business; if you want exposure, you need to embrace social media marketing.

“You need to invest in other marketing skills and put as much effort and investments in them.” ~Derek Iwasiuk in Addicted2Success

Here’s what’s going to be HUGE in 2017 in Social Media Marketing

1. Facebook Video

Facebook Live Video part of Content Marketing for 2017 SuccessIn 2016, Facebook introduced Facebook Live Streaming Video. You can broadcast from your personal Facebook page as well as from your business page.

“Facebook’s been refining their focus on video for some time, and you can expect this to continue into next year.” ~Social Media Today

Live and Native Videos get more exposure on Facebook than plain posts. A Native Video is one of your videos uploaded directly into Facebook not just a YouTube or Vimeo link shared on your page.

What You Need to Do: If you remember anything from this post it’s VIDEO FIRST on Facebook!

2. Facebook Search

Imagine this: 2 billion searches daily! And they are constantly changing their algorithm in order to “improve” search. Facebook is getting like Google. They want the most relevant content to come up when someone searches for something. On Facebook, that can be posts, pages, videos, people, shopping, places, groups, apps, anything!

So, it’s crucial that you rewrite your Facebook business page descriptions and make them keyword-centric. Create unique keyword-rich using descriptive content. This also applies if you are an ecommerce site.

“Ignore Facebook at your peril — even if you’re B2B!” ~ Brian Sutter, Forbes

What You Need to Do: Apply the same keyword research you did for your website to your Facebook page. Fill in ALL the boxes.

3. Facebook “Seeking Recommendations”

“Whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice. We’re rolling out a new tool that makes it easier to get and organize all those recommendations in one place.” ~ Facebook

Finding local events is going to be part of this service. So, if you have an event, set it up on Facebook from your business page. Make sure your graphic is of good quality and you have the description with all the relevant keywords. They’ll be rolling out a new version of the event dashboard in the next few weeks. (“Rolling out” means that not everyone sees the new format at once.)

What You Need to Do: Make sure your Facebook business pages are setup nicely with good graphics and a call-to-action.

If someone is recommending your services or products, you don’t want to miss out on a potential customer because you’ve been neglecting your Facebook page!

Are You Making These Social Media Mistakes?

4. 360° Video on Facebook

Talk about changing perspective! How cool is this!

What You Need to Do: Investigate to see what’s involved with producing 360° video.

Get started with this article from Search Engine Journal.

4. Social Customer ServiceSocial Media Terms Glossary & Online Marketnig Lingo Guide Free ebook

Enough on Facebook! No, back up. The new Facebook business page design makes it easy for a visitor to message you from Facebook. If you have a fast response time – that is, within hours, not days, you’ll get a badge to display on your page showing you have a quick response time.

Twitter is another one. When people are not happy with customer service, they’ll tweet out their frustrations. It’s up to you to be monitoring any mentions or hashtags and respond quickly. Do not do automated responses. Recently, a certain insurance company was trending on Twitter (thousands of people were talking about it) and one person mentioned @Geico. Well, Geico’s automated response system replied to their tweet, with “We’re here to help! Let us know what we can do for you!”. The funny thing is, they were just mentioning it. They weren’t complaining. Instead, Geico, should have picked up on what was going on and used it to their benefit. What happened was, that lots of people were retweeting that tweet and making fun of Geico’s auto response. Not good.

Social Customer Service is expected by consumers however, not many companies are using it.

It’s all about building relationships. Of course, relationships can’t be built if you automate EVERYTHING!

What You Need to Do: Make sure you check your social media at least once a day and monitor your mentions.

5. Twitter will Become more Powerful

News no longer breaks, it tweets.

And our incoming president, Donald Trump knows it. Like him or not, he knows the power of Twitter. He’d rather tweet out an announcement before informing the crowd of reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pickTweets come up in Google search. Because Twitter goes so fast — like a never-ending news ticker — you can easily share 10-20 posts a day. Use a tools like HootSuite (ad link), Buffer or TweetDeck to schedule content out. However, when sharing pictures, make them “native” on Twitter by uploading them directly on Twitter proper or using TweetDeck.

What You Need to Do: Learn Twitter’s Culture so you can use the Tool Properly and Effectively.

6. You’re Going to Have to Pay to Play

Facebook boost post paid advertisingFurthermore, online ads will be more expensive. In other words, your $25 a week will buy you less reach and keyword bids will be higher in pay-per-click (PPC). My advice still is NOT pay for advertising until you’ve tried doing it “organically” (not paid) for 3-6 months. Although, you can continue to avoid paid advertising, but more than likely, your competition hasn’t. You’re going to have to pay to get extra exposure — especially on Facebook. That’s how Facebook makes money. They fix their algorithm (search engine) to show less from business pages that don’t pay. Nevertheless, there are still ways to get exposure on Facebook without paying and it’s with videos. (See #1 above).

What You Need to Do: Familiarize yourself with the Best Practices of PPC and paid online advertising.

Now, I specialize in non-paid, organic social media and SEO marketing. That being said, if you’re thinking of doing paid advertising, here are a few articles to guide you…

7. Social Conversions

Get Your Social Media Startup Pack now!Get them while they’re hot to buy! Those impulse buyers. They see something they like and have to have it now! Social conversions is a feature that many of the social networks are offering. Pinterest has it down with their Promoted Pins. You pin something from your shopping cart and people can purchase it without leaving Pinterest. The idea is to avoid a shopper having second thoughts or being distracted when they go to your online ecommerce site to purchase something.

Facebook, SnapChat, Twitter and Instagram are all working on providing this service. It’s part of PPC or “pay-to-play” that I wrote about above. The networks are attempting to make it easy to pull in your ecommerce products into their systems, but it may take a little programming on your part. Moreover, ecommerce sites like Shopify and Etsy have tutorials on how to integrate your store in the social networks.

By the same token, on the non-paid side, the new redesign of Facebook’s business pages improved on the call-to-action (CTA) button. Make sure you’ve got yours leading the visitor to the right place to get the most conversions.

What You Need to Do: Familiarize yourself and keep up with the latest new ecommerce in social media features.

Make 2017 Your Best Year Ever!

8. Email Matching with Paid Social Media Advertising

Another feature that the social networks are offering is “Email Matching”. You upload your customer email list to the network and when someone on your list logs on, they’ll see your ads.

What You Need to Do: Again, do your research. Learn before spending money.

9. Big Data, Analytics and Insights

Going along with all this advertising comes tracking what’s working and not working. Enter Analytics! Analytics aren’t as scary as they seem and you don’t need to hire an analyst to understand them or to get valuable information from them. Besides Google Analytics, each of the networks has insights and analytics available even if you don’t pay for advertising.

You must check these at least once a month so you can judge which posts were effective and what isn’t bringing you business or doing what you expected. [Related: Determine Your Key Metrics Before You Start]

Free Download: Define Your Target Market WorkbookAll the networks also use the data garnered from users to help you find your target market niche. Additionally, they assist you in targeting your perfect customer. That’s why you need to Define Your Target Market first and then do some research on them. For instance, if you’re on Snapchat trying to reach Baby Boomers, you’re not going to be successful. If you want to reach 12-24 year-olds, then yes, Snapchat is a tool for you.

What You Need to Do: Get into the habit of checking your analytics at the end of each month.

10. Social Media Statistics You Can’t Ignore

In conclusion, here are 10 of 2016’s Big Data stats that should open your eyes to the power of social media marketing.

  1. Close to 2 billion people are active mobile social users (Vendasta). This means that people take their social media with them wherever they go. They access it at all times of the day. This is why it is so important that your website is optimized for mobile (and I wrote about this in the 2017 SEO post) so when a mobile user goes from your social media page to your site, it’s a smooth transition to a conversion.
  2. 84% of Internet users are on Facebook (Vendasta). Even if you’re a B2B business, you can generate leads on Facebook. That’s where the people are! That being said, with more and more businesses, both B2C and B2B, marketing on Facebook, it behooves you to have a distinct strategy to reach your specific target market. Without a good strategic plan, you’ll be wasting time, effort and money and not getting the results you want.
  3. Over 40% of Twitter‘s 317 million active users learn about products and services via Twitter (Vendasta). I recommend using Twitter daily for brand exposure and SEO. (See #5 above)
  4. 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content (SmallBizTrends). In addition, 50 percent of B2B buyers use LinkedIn when making purchasing decisions. Even for B2C businesses, both your personal profile and company pages on LinkedIn boost credibility. In case you didn’t know, Microsoft bought LinkedIn so look for some big changes to the platform in 2017.
  5. There are 540 million active users on Google+, 62% of them are B2B marketers (Vendasta). Believe it or not, there are active users on Google+. The power of G+ is that everything posted “public” gets indexed in the search engine.
  6. 60% of millennials have an account on Instagram and they hit 500 million active users in 2016 (Vendasta). They grew by 100 million in one year. Facebook owns Instagram and they’re only going to be making it a better user experience.
  7. Pinterest has more than 150 million monthly active users (HootSuite). 60% of pinners are under 40 years old. Though the majority of Pinterest users are women, the male population on Pinterest has increased by 120% in the past year. (Must be all the DIY stuff!)
  8. 50% of young adults in the US watch videos on Snapchat (Vendasta). They hit 200 million users in 2016. 60% of millennials in America use Snapchat. If you’re trying to reach the younger market, you need to consider Snapchat.
  9. There are 900 million unique visitorss to YouTube every month (Vendasta). They are the most visited online platform with 8 out of 10 Internet users visiting YouTube monthly.
  10. Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. (SmallBizTrends)

What You Need to Do: Stop procrastinating and get your social media act together NOW!

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