marketing

Trending in August

How to Gain Exposure with what will be Trending in August

Social media will continue to burst with politics this August as the Democratic National Convention starts on August 19. For retailers, it’s back-to-school time. So, besides, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances […]

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Social Media followers for social proof

Taking Shortcuts in Social Media will Hurt in the Long-run

The social media offers are so tempting! Offers like “I will promote Your Website, Blog or Anything 20,000,000 Members On Facebook Twitter for $5″ or ” I will add 32000 Twitter or Instagram followers or 6000 Facebook likes for $5″ — seem too good to be true and they are! You do not want to

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social media networking

What you Need to Know about Creating Buyer Personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like — detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here, are some examples of target market or buyer personas to give you

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set goals

Successful Social Media Marketing Starts with Goals and Metrics

Success means different things to different people. Successful social media marketing means increased sales, exposure, and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too

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Digital Marketing Resources

Great, Useful Resources to Help You Keep Up with Digital Marketing News

One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word. Social media networks come and go. Remember MySpace & Google+? They both had good intentions

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target market - focus on people first in your online marketing

How to do Market Research Your Target to Get Good Results in Your Marketing

Whenever I’m over on Quora looking for questions that people are asking regarding digital marketing, I always see someone complaining that their marketing or advertising on Facebook or Google isn’t working. Many blame the platform. Hint: It’s not the platform’s fault! Usually, it’s one or more factors in the marketing planning process that the advertiser

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Effective Landing Page on a website

What is a Landing Page and What Makes an Effective One?

You’ve got a sharp-looking website for your business, determined who your target market is, and came up with a fantastic offer to generate leads and grow your email list. Now, you need an effective landing page. What makes a landing page different from your other pages? Here’s what you need to know… The Anatomy of

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What Your Target Market Wants

The Importance of Focusing on What Your Target Market Wants

Many marketers make the mistake of jumping into blogging and posting or advertising on social media without considering who their target market is and what they want or need. Obviously, you must think about the customer and not about what you want to sell or what you like. When a potential customer lands on your

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