This week’s recap of the best social media news covers, local SEO for brick-and-mortar businesses, video marketing strategies, understanding Return on Investment (ROI) in today’s digital marketing and I introduce you to yet another short-form video app/platform: TikTok, plus much more! The Best Social Media News for the week ending 5/23/19: Local SEO: Let’s start… Read more What You Need to Know: This Week’s Best Social Media News
I think the best social media marketing news this week is this latest study from Social Media Examiner. (The full report is available on their site for free until May 31st!) If you haven’t figured it out already, if you want to grow your business, you NEED to be on Social Media! Interesting, right? So,… Read more The Latest & Best Social Media Marketing News 5-10-19
“If you fail to plan, you are planning to fail!” Ben Franklin said it first and it still holds true for every business. You cannot dive in with out a plan! It’s like taking a road trip – having a plan to guide you makes sense. Back in February of 2005, I embarked on a… Read more Don’t Dive in Without a Plan!
What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas
Part 1: Keyword Search You have to put yourself in your target market’s shoes and determine which keywords, questions or phrases they are going to enter into the search box to find you. You should have completed the Define Your Target Market Workbook and the next step is to do some market research to get… Read more How to do Market Research on Your Target Market