marketing

What you Need to Know about Creating Buyer Personas

social media networking

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get

What’s going to be Trending in April on Social Media

What's Trending in April?

Well, this April seems to be way brighter than last year! The travel industry seems to be coming alive again as well as brick-and-mortar retail shops and restaurants. Now is time to take advantage of what will be trending so

How to Become a Better Blogger for Marketing Success

How to Be a Better Blogger

To be successful in digital marketing you have to blog. If you think, “I’m not a blogger,” you can easily become one. Here’s how to do it and do it right. What is the Purpose of a Blog? An effective

What is Evergreen Content and Why Do You Need it?

What is Evergreen Content?

When you think of an “evergreen”, you think of pine trees. They are called evergreen because they are green all year long. They don’t lose their leaves in the fall. I grew up in Upstate New York and my mom

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