For many small businesses, the COVID-19 pandemic quashed any goals set at the beginning of the year. Instead of worrying if your business is going to make it or not, take a deep breath, step back and look at your situation objectively. (If you need a business coach, let me know. I’ve got a guy.)… Read more How to Set SMART Marketing Goals for Recovery
May of 2020 is different from any May. For some, it means venturing outdoors and attempting to resume life post COVID-19 lock-down. For others, it will be very much like April was — shut in and ordering out. However your business is affected, the best advice I can give you is to plan ahead. In… Read more What’s Trending in May! Mother’s Day & More!
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget
Having a nice website and blogging regularly will drive people to your site, but how are you capturing leads? You need to turn visitors in to leads and leads into sales. It takes the right call-to-action. In this Wednesday’s with the Wiz episode on Facebook Live, I talk about Capturing Leads with the Right Calls-to-Action.… Read more Capturing Leads that will Convert with the Right Calls to Action