The Importance of Focusing on What Your Target Market Wants

The Ford Edsel was what Ford wanted to sell not what consumer wanted to buy.

A mistake many marketers make is jumping into blogging and posting on social media without considering who their target market is and what they want or need. It’s crucial that you think about the customer and not on what you want to sell or what you like. It Takes Vision It’s not a vision of… Read more The Importance of Focusing on What Your Target Market Wants

Top Social Media Marketing Trends You Need in 2020

2020 Digital Marketing Trends

It’s December and all the “predictions” for 2020 marketing trends are coming out. I rather not use that term as no one really has a crystal ball to accurately predict what is going to be the latest, hottest, most popular marketing trend. Video, Video and More Video! IGTV — Instagram TV — Instagram’s video channel… Read more Top Social Media Marketing Trends You Need in 2020

Successful Social Media Marketing Starts with Goals and Metrics

finding customers

Success means different things to different people. Successful social media marketing means increased sales, exposure and repeat customers. What do you Want to Accomplish with your Social Media Marketing? Got you thinking, right? Well, successful social media marketing starts with setting goals and metrics — and they have to be SMART goals. I see too… Read more Successful Social Media Marketing Starts with Goals and Metrics

How to Set SMART Marketing Goals for the New Year

smart goals

When setting goals for your marketing, it’s important to make them SMART goals. Here’s why: You set them in small bites that you can handle. They’re doable. You know if you hit (or missed) the mark. What use is setting a goal if you can’t know if you’ve reached it or not? We know that… Read more How to Set SMART Marketing Goals for the New Year

Can Your Business Survive without Social Media Marketing?

what if I don't do social media marketing?

Social Media Marketing can be overwhelming — especially if you’re not very tech savvy, creative or just clueless. What will happen if you don’t start marketing your business on social media? Or do you think you don’t NEED it? Well, if your Business needs to find New Customers, YES, you need to be doing Social… Read more Can Your Business Survive without Social Media Marketing?