How to do You Measure Your Social Media Marketing Success ROI or KPI?

How do you measure your marketing success (or failures)? How do you know if your marketing efforts worked?  What’s nice about today’s digital marketing is we have access to a lot of data – free. It’s imperative that you track your marketing efforts and review your data monthly. Don’t get nervous. You don’t need a degree in calculus… Continue reading How to do You Measure Your Social Media Marketing Success ROI or KPI?

Email Marketing Still Works! Here’s What You Need to Know…

Email marketing is still one of the most effective methods of reaching current and potential customers. However, its effectiveness depends on several factors. Here are some metrics to watch for as well as some strategies to incorporate. Email Open Rate You’re not going to sell anything if people won’t even open your email. The more… Continue reading Email Marketing Still Works! Here’s What You Need to Know…