Archive for mobile

Top 10 Best Social Media News for the Week 12-30-16

The last week of 2016 was full of more 2017 predictions and “best of” compilations with regard to social media news, but I did find some valuable articles.

I love this little poem from The Story of Telling “Change Making”:

The story changes the value.
The value changes the perception.
The perception changes the experience.
The experience changes the outcome.
The outcome changes the customer.
The customer changes the story.

Are you telling stories in your blog posts? That’s something to think about!

Here are this weeks top Social Media News Posts:

  1. This week in Social Media NewsAre Selfies and Businesses a Social Media Match Made in Heaven? – Read the article before you go selfie crazy!
  2. While We’re Going After Fake News, How About Ad Scams, Too? – Be careful what you click on. If it looks too good to be true it usually is!
  3. How to Use Instagram Live Video – It was just a matter of time till Facebook added their Live Streaming Video feature to Instagram. Here it is!
  4. Do You Need Google AMP?  – AMP = Accelerated Mobile Pages. With Google’s “mobile first” focus for 2017, this may be something to consider.
  5. Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles – If you have an ecommerce site – this one’s for you! Even if you don’t do Google Adwords, it has good tips on optimizing your product titles so they’ll come up in Google organic search results.
  6. Why Google shutting down Map Maker should terrify SMBs – This one is for local businesses with brick-and-mortar locations.
  7. Periscope (and Twitter) launches live 360 video broadcasting – In my 2017 Social Media Truths, I mentioned Facebook 360° video and now Twitter & Periscope has it too!
  8. Facebook and Twitter Ads: 3 Things You Need to Know – I usually advise folks to start doing social media marketing without doing ads, but if you want to get maximum exposure, this is something to consider.
  9. Desktop SEO VS. Mobile SEO [Infographic] – It’s important that you know your target market – do they use more mobile or desktop? It makes a difference!

Make 2017 Your Best Year Ever!

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Your 2017 Success Blueprint – 10 Content Marketing Truths You Need to Know

To have good SEO, you need to have good content. Content Marketing is a crucial a part of your marketing plan as are SEO and Social Media.

Here’s what you need to know and do regarding Content Marketing in 2017:

1. Video – Hotter than Ever!Video marketing is still hot!

Good content doesn’t only need to be written. In 2016 we saw Facebook Live Streaming Video take off and Facebook also admitted that Native Videos (videos uploaded directly into Facebook) get more exposure than plain posts.

To give videos an extra lift, embed them into your blog posts. The text of your blog post can be your video’s transcript, like I do with my Q&A posts.

“I think video is a megatrend, almost as big as mobile.” ~Mark Zuckerburg

What You Need to Do: Figure out how you can incorporate video into your marketing mix.

  • You don’t have do one every day. Once a month or even a couple of times a month.
  • Use your smartphone to create short how-to videos
  • Get on Facebook and do a live video from anywhere — as long as you have wifi!
  • Do a voice-over recordings of PowerPoint presentations
  • Determine which format works for you — in ease of creation and amount of views they get
  • Try Twitter live videos
  • Coming soon – Instagram live videos
  • Video Converts

In fact, when video is prominently featured on a landing page, conversion rates can go up by a whopping 80%. ~ Convince and Convert

2. Unique, High-Quality Content will be Key

Focus on quality over quantityAbsolutely – Quality over Quantity! Don’t forgo quality in order to get more content out there.

  • No fuzzy graphics — there is no excuse! You can create high-quality pictures with free online, easy-to-use graphics programs like Canva. Download free, license free, online pictures and graphics from sites that I list in this blog post. And don’t steal!
  • Proofread before you publish or post — read your blog post aloud to yourself. Even your social media posts!
  • Preview your blog posts before publishing — Do the graphics look good? Does the eye of reader make a natural progression down the page to your Call-to-Action?

What about unique?

“Most Americans are exposed to 4,000 to 10,000 advertising messages a day!” ~ Convince and Convert

What makes what you have to say or show unique? What makes you different? How is your content different from what your competition shares?

What You Need to Do: Plan out what content you’re going to create.

3. Reshare Your Content on Social Media

Resharing content can increase engagement by over 600%!

Social Media Terms Glossary & Online Marketnig Lingo Guide Free ebookSo you publish your blog post at 9 am and share it on all your social media networks at the time. Someone that logs on at 3 pm or in the evening probably won’t see it unless they have you in a Twitter list or Google+ circle; or have your posts showing first (a Facebook feature). You can manually schedule it to republish on your social networks using tools like HootSuite (ad link), Buffer or TweetDeck.

Another way to give your content extra exposure and traction is to publish it on LinkedIn’s Pulse. At the end of the post, add the line, “This post originally appeared on______” with a link to the original article on your blog. Your site still maintains the authority because there is where the post originated. Yet, on LinkedIn, you validate your expertise by showcasing what you know and how you can help people.

There’s a plugin I use called Revive Old Posts. For free, you can reshare to Twitter. With the upgraded version ($75/yr.), you can also reshare to LinkedIn and Facebook.  I think it’s worth it just to save the time of manually scheduling. You pick the time frame and you can exclude posts that are not “evergreen” or are time-sensitive.

Think of it this way, your perfect potential customer could have missed it the first time it went out!

What You Need to Do: Don’t be afraid to reshare your content.

4. Blogging – a CORE part of your Content Strategy

Blogs are rated 1 out of 5 the most trusted sources of information online.

People ignore the paid ads in Google search and go for the organic content because they know that that’s where they’re going to find the authentic answers to their questions or problems.

What You Need to Do: Read some of my articles on blogging:

Blogger and copywriter service5. Build Relationships through Your Content

“Content builds Relationships, Relationships are built on Trust. Trust delivers Revenue.” ~ Andrew Davis

Good content marketing builds relationshipsAnd this applies not to just blogs, but what you post on social media and the videos and podcasts you produce. The more you post about what you know, the more you solidify and build credibility and trust.

Even if you use direct mail, people are going to check you out online, before they hire you or buy your products. People will…

  • Google your company or brand name
  • Look at reviews not just on Google, but on Facebook and Yelp
  • Compare prices and check out your competition
  • Read more information until they are satisfied that they can trust you

People buy from whom they know and trust.

What You Need to Do: Produce good, quality content, build your following and build your email list.

6. Visual Content

Change is tough, but the alternative is obsolesenceYes, videos, but also pictures, animated gifs and infographics work. Even if you don’t sell a product, you can share inspirational and motivational quotes as well as original graphics.

B2B or B2C, you can use these two social networks to share eye-catching visuals….

Instagram:

Here are some recent Instagram stats:

  • 68% of Instagram users engage with brands regularly
  • Instagram has 58 times more engagement per follower than Facebook
  • 50% of users follow a business
  • 60% of Instagrammers say that they learn about a product or service on the platform
  • 75% of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend

Pinterest: “The World’s Catalog of Ideas.”

Here are some recent Pinterest stats:

  • 150 Million monthly active users
  • 67% of pinners are under 40-years old
  • Male users have grown by 150% in the past year
  • 87% of pinners have purchased a product because of Pinterest
  • 72% of pinners use Pinterest to decide what to buy offline

What You Need to Do: Go visual – figure out what will work for your business.

Make 2017 Your Best Year Ever!7. Be Impactful

Free Download: Define Your Target Market WorkbookFor content to be Effective, it must have IMPACT. In order to be impactful, your content must be MEMORABLE. To be memorable, requires that you truly Understand Your Audience (target market).

Yes, we’re back to that again. What does it mean to Understand Your Target Market?

Knowing the answers to these questions as it applies to your perfect customer…

  • What makes them happy?
  • Who do they trust for information?
  • Where are they hanging out online? In other words, which networks do they prefer?
  • What angers them?
  • What are their pain points and problems that you can solve?
  • Who influences them?
  • What are their wants, desires and dreams?
  • How is your content going to impact their lives? To Sell or Not to Sell: What is the Right Ratio on Social Media

Is your content going to try to sell them something right away even if they’re not ready to buy? Or is it going to provide useful information that they can use right away hence building trust?

People Buy from whom the Know and Trust

You need to map where the customer is in their buying journey.

  • Do they need more information?
  • Have they developed trust towards your company?
  • Can they make a decision to buy right away, or do they have more questions?

What You Need to Do: Download my free Define Your Target Market Workbook

  1. Answer all the questions as it pertains to your business whether B2B or B2C. You can have more than one target market.
  2. Create buyer personas for your defined targets.
  3. Research your target and your industry so you can understand their buying habits as well as their online media usage.

8. Create Memorable and Evergreen Content

Content that's memorable builds trustIf your business is anything like mine, you need to educate your target market in why they need your product or service; why what you have to offer is better, different, more effective, etc.

Your content can, of course, be in the form of a blog or static pages on your website, but they can also be….

  • Videos
  • Podcasts
  • Infographics
  • Social Media Posts

The objective is to build trust and credibility. You need to us Truth as a Service.

Evergreen content is anything that’s not time-sensitive, seasonal, or talking about an event or specific day. It stands the test of time. You can share it over and over again and it still is applicable. Its information is useful and solves problems that people keep having.

Give them best practices to tackle their problems. Think emotion and functionality. The folks at Copyblogger define it this way….

These special resources are in-depth examinations of a problem, solution, trend, or topic. They can help your audience find tons of information on a subject that interests them, which adds value to your blog.

Evergreen content is timeless.

What You Need to Do: Plan out your content marketing strategy.

9. Provide the AnswersYour content markeing should provide answers to the questions your target is asking.

It’s up to you to provide the answers to the questions Your Target Market Personas are asking. Are you getting it yet? You can’t answer the questions if you don’t know what they are!

I like Q&A sites like Mosaic Hub and Quora. I’m signed up to get an email every time someone asks a question in my fields of expertise. The idea is to try and be the first one to answer the question — providing the best answer. If you see that someone beat you to it and their answer is the same as yours, I give them a thumbs up and don’t bother writing the same thing. HOWEVER, this just gave you material for a blog post or a video. If people are asking it on those Q&A sites, they’re asking it also on Google and YouTube.  [Related: SEO in 2017] YouTube is the 2nd largest search engine next to its parent, Google. The most searched-for phrase on YouTube is “How to”.

What You Need to Do: Get on those Q&A sites and search for the questions pertaining to your field of expertise.

10. Make sure EVERYTHING is Optimized for Mobile!

Google Mobilegeddon 2017 is coming!I cover mobile as it relates to SEO in the previous article of this 2017 planning series.

Here are some tips to make sure you’re content can be seen on mobile devices:

  • Large enough type. No smaller that 14 pt, 16 pt is considered the best size.
  • Pictures not too large and they should be responsive – that is, they move over when viewed on a small screen so you can see the text.
  • External links (links to sites outside yours) should open to a new tab in the browsers.
  • Your mobile website should have the same content as your desktop site. What that means is that it contains all your static pages and your blog posts.
  • Make sure there are NO POPUPS in your mobile site. Starting Jan. 10, 2017, Google will block sites with popups in mobile!

What You Need to Do: Visit your site on a mobile device. If it’s not optimized, do something about it.

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Top 10 Best Social Media News for Dec. 16, 2016

Well, one of the hot items in social media news this week is Donald Trump‘s usage of Twitter to announce cabinet choices before telling the reporters huddled in the lobby of Trump Tower. I find it hilarious that the news media has to rely on Twitter for the latest news on PEOTUS (President-Elect of the United States)! Goes to show you, you can’t ignore Twitter.

Donald Trump Tweets Secretary of State pick

In other news, Facebook is trying to filter out fake news. Good luck with that. They’re partnering with Snopes, ABC News (?), Politfact and FactCheck.org to help weed out fake stories. Anybody can put up a blog or online “newspaper”, write a story and call it news. Whether it’s true or not, it’s reader beware. So before you click “share” on Facebook, check to see if it’s flagged as potentially fake.

With that out of the way, here’s this week’s Social Media News that You can Actually USE!

  1. Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study] – I put this one at #1 because THIS IS IMPORTANT! If you don’t understand what’s going on with this, send this to your webmaster. “Google has clearly explained that site owners should make sure their mobile URLs contain the same content as the desktop pages. Those mobile URLs will be the ones used for ranking purposes and to understand structured data.” And I thought the blocking of sites with popups on mobile was bad!
  2. 5 Influencer Marketing Myths from 2016 – Influencer marketing is when you get someone that your target market respects, with a lot of followers, to endorse or promote your brand, product or service.
  3. Instagram Users Can Finally Save Posts – One of my pet peeves with Instagram is that you can’t share a post. You still can’t, but this allows users to save posts like you can on Facebook. So, marketers, make sure to brand your Instragram pictures with your logo and/or your website URL so when users look back at what they’ve collected, your branding is front and center.
  4. Instagram Live Streaming Now Available for U.S. Users – Come on. Like you didn’t see this one coming. With the runaway success of Facebook Live Video, it was only natural that they migrate the live video feature to Instagram.
  5. Facebook Pages: Updated for Mobile, Better for Business – I’m sure you’ve noticed that your Facebook Business page has a slightly different look. It’s all because of the increased mobile usage. Oh, and BTW, Facebook in 2016 surpassed 1.7 Billion Monthly Active Users! Truly the most popular social network. I call them “Big Daddy”.
  6. Why You Should Use Tumblr for Marketing [Infographic] – You haven’t seen me mention Tumblr much, but it’s still active (Yahoo’s ownership didn’t kill it, surprisingly enough). Nevertheless, if you’re trying to reach the under 40 market, you need to consider adding Tumblr to your marketing mix.
  7. What does the Consumer Review Fairness Act mean for consumers and online reviews? – If this bill signed by either Obama or Trump, you will not be able to sue a disgruntled customer for writing a bad review online.
  8. The Next Wave of eCommerce: Instagram’s Shoppable Posts – “Buy Now”! Pinterest has them. Facebook has them. Now Instagram has them. Created to catch the impulse shopper. “I gotta have those boots!” People can shop right from Instagram. The ad connects to your shopping cart. Yes, it’s paid advertising, but when done properly, those impulse shoppers are the ones to go after. Don’t make people have to think too much about making a purchase.
  9.  The Best-Performing Words in Holiday-Themed Email Subject Lines – Interesting and very timely!
  10. Facebook Releases New ‘Parents Portal’ to Help Parents Educate Kids on Social Media Use – Trying to combat bullying and harassment.

Wow! This week I uncovered some important and critical news. I have no idea what will be out there for the next two weeks over the holidays, but I will be digging and weeding through whatever’s there. I’m going to start using different “themes” each month for my regular blog posts. January will be “Tips on what do to and not do in 2017”! Stay tuned!

Make 2017 Your Best Year Ever!

 

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Beware! Google Mobilegeddon 2017 is Coming! Mobile Popups Be Gone!

Google Mobilegeddon 2017 will block sites with popupsI hate popups! I had one on this site till I read that Google Mobilegeddon 2017 is coming.

It will block websites with popups on mobile devices!

I don’t blame them. Consider that I was in my car trying to find the address for a company. I was on their website on my phone and the stupid popup kept blocking my access to the address that I needed.

Popups are annoying. Remember a few years ago when popups used to come up in a new browser window. What did the browser developers do? They added popup blockers. So the advertising people came up with code for websites to add popups within their site. It didn’t cause a new window to open, so people started using them as productive calls-to-actions (CTAs).

Some popup plugins have a way to not have them come up in their controls, but not the free ones, like the one I was using. With the fact that 83% of mobile searchers use Google, I’m not going to risk it. Deleted!

The problem is that annoying as they are, popups are effective in getting people to opt-in or convert from a visitor to a lead.

So what can we use to replace popups for free?

  • Add an opt-in form at the end of your blog post – this will take a bit of coding. Your webmaster should be able to do it for you. Make sure it connects to your email program.
  • Create a small graphic ad and link it to the landing page for your offer. Put it at the at the end of each blog post and in your sidebar. Make the offer enticing, like if it were an ad on Facebook. Use the free online graphics tool, Canva, to create the ads. Test different sizes of the ads on various devices.
  • Use text link calls-to-action. People still click on good, old-fashioned links.

I’m sure some clever developers will come up with new ways to get a visitor’s attention without being so “in your face”.

I’ve heard that Google Mobilegeddon 2017 will happen January 10, 2017, so you have no time to waste!

Google’s goal is to help the searcher find what they’re looking for quickly and effectively. They focus on fresh, relevant content. So blogging often about your topic will keep Google happy. And turn off the popups to keep readers happy.

 

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Your Site Name is Crucial in Mobile Search

Google Mobile Search ResultsWith Google launching their new mobile-friendly algorithm on April 21, 2015, they’re also changing how your site’s name appears in mobile search engine results pages (SERPs) to use your site name and they will truncate long URLs.

Unfortunately, there are still many websites with “Home” in the title or even blank like this:

Bad site titles.

Your company name is not “Home”

 

 

 

Is yours one of them?

Sloppy SEO on your website hurt you before and even more so now.

Do you really want to hide your company’s website from over 133.6 million people who use a mobile device — SmartPhone or tablet — to search?

Mobile search is increasing.

Mobile search is increasing.

In these posts, Google explains how improve your Mobile SEO and make sure your site shows up in the SERPs.

Better presentation of URLs in search results

Include Your Site Name in Search Results

SEO Content Marketing & Social Media work together.Remember, having good website SEO is only part of the Inbound Marketing puzzle. Content Marketing and Social Media are the other two components.

You can’t do one without the other two and expect good results!

Learn how everything works together at our Social Media Marketing Classes in Phoenix.

Click here to request a free 30-minute phone consultation and analysis of your current marketing efforts!

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