What is a Social Media Emergency? (And What to Do About it!)

Nothing like waking up in the morning to a social media emergency! What’s a Social Media Emergency? When you wake up to find that some evil person: Hacked into one of your accounts and posted something derogatory or offensive Hacked into a follower or an employee’s account and posted something bad using your company’s name… Continue reading What is a Social Media Emergency? (And What to Do About it!)

12 Branding Mistakes You Need to Stop Making Now!

One thing small business owners need to understand is that everything they do online: website, social media pages, Google listings, everything is how people see your business. I see so many business owners make the same Branding Mistakes over and over again. It’s like they don’t care. It’s Your and Your Company’s Image that is… Continue reading 12 Branding Mistakes You Need to Stop Making Now!

How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Continue reading How to Use Branding and Color for Your Online Image

Social Media and Your Personal Online Reputation

Your online reputation can change from good to bad in seconds. When was the last time you Googled yourself? Recently, a gal who’s currently a job-seeker, Googled her name and a sad story of a little girl that was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do… Continue reading Social Media and Your Personal Online Reputation

What Does Your Online Image Say About You?

Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Continue reading What Does Your Online Image Say About You?