online marketing

What You Need to know to Plan Your Online Marketing for Success

What You Need to know to Plan Your Online Marketing for Success

Social Media Marketing, Strategic Planning /

Strategically planning your online marketing is a crucial, first step for any business that needs to reach new potential customers! This outline will help you plan your online marketing — whether you’re a brand-new startup or an established business that needs to revamp its online marketing efforts. Online Marketing Essentials Today’s digital marketing is daunting. […]

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target market - focus on people first in your online marketing

Social Media Marketing Strategy: Think Like Your Target Market

Inbound Marketing, Internet Marketing, Social Media Marketing, Social Networks /

One of the stumbling blocks that many small businesses face when delving into social media marketing is that you’re too attached to your business. You know your product, service, or industry inside and out. Who you really don’t know is your target market. You feel your product or service is the best and the greatest.

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Can our Facebook page initially serve as our website?

Can your Facebook Page Initially Serve as your Website?

Facebook, Social Media Marketing, Websites /

Just about everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? How about your own website? Yes, your Facebook or other social media page can serve as a website, but I

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social media marketing

Effective Social Media Marketing on a Shoestring Budget

Social Media Marketing, Social Networks /

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. Fortunately, today’s social media and digital marketing tools, are free to use if you know how to use

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Video marketing

Elevate Your Video Marketing for a Successful 2024 Holiday Season with These Creative Ideas

Video Marketing /

The best thing you can do to grow your small business is to create a video campaign for the holidays. Now’s the time to start planning it to determine how you are going to implement it and what you need to do. Here are some key points that will help you strategize your holiday marketing

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social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

Managing Social Media, Marketing Strategy, Social Media Marketing, Social Networks /

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t

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How effective is social media for generating quality leads?

How Effective is Social Media for Generating Quality Leads?

Lead Generation, Social Media Marketing /

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t

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