Digital Marketing is in the midst of an AI evolution that’s changing how people search, how content is cited, and how small businesses market themselves. AI offers time-saving tools not just for search but also for content creation and marketing planning, helping the small business owner be seen and get found. In this video — […]
The AI Evolution in Digital Marketing: How to Adapt & Adopt for Exposure Read More »
Everything revolves around your website—especially now, in the age of AI-Search. Is your website working for you 24/7? You can be emailing and posting on social media, but if your website isn’t set up right, if you’re NOT capturing leads, getting conversions, or sales, somehow, all your efforts are for naught. You’re wasting your time.
A Successful Company has a Website that is Useful Read More »
Sure, you want to save money, but outsourcing outside of the U.S. may cost you big time in the long run! What am I talking about? Outsourcing your website, graphics, blog, and/or social media design/implementation services. It starts with your marketing budget. It’s tight, but you know you have to have an online presence with
When Outsourcing – Keep it Local Read More »
Remember back in the day when you walked by a newsstand and were stopped by a headline on the front page? More than likely, you bought the paper to read the article. That’s how newspapers depended on sales – the sensationalism of their headlines. That still holds true today. However, now more than ever, this
How to Write Awesome, Powerful Headlines for Your Blog Read More »
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are you competing against? Moreover, you can be in a highly competitive field or industry. In
What You Need to Know to Beat the COMPETITION Online Read More »
Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be seen, and get found. X is great if you blog or create content regularly, and you want to drive people to your website. Yes, it’s very political, but it’s still a
11 EASY Ways to GROW Your X FOLLOWERS & Get Noticed Read More »
You don’t need to be a magician to be successful at online marketing. You just need to know how it all works together and the steps to take to effectively market your business online. Even in this era of AI Search, it can be done! Watch this video… What is the Magic Formula for Successful
The Magic Formula You Need to Know for ONLINE MARKETING SUCCESS Read More »
How do you measure your marketing success (or failures)? How do you know if your marketing efforts are working? What’s nice about today’s digital marketing is that we have access to a lot of data for free. Monthly, you must track your marketing efforts and review your data. Don’t get nervous. You don’t need a degree in calculus
How to Measure Your Social Media Marketing SUCCESS ROI or KPI? Read More »
You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions, like: When Kerry Townsend, my co-author on this article, and I began building websites in
What Could Go Wrong When BUILDING YOUR OWN WEBSITE? Read More »
