Archive for online marketing

Why You Need to Be On Pinterest for Exposure and SEO

There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as soon as I published the article.

Why You Need to Be On Pinterest for Exposure and SEOAs of this time, and it was published on June 23, we’ve had close to 1200 views of that page! Wow! And look where the majority of the people came from! Mind boggling!

I’m not going to go into detail of how you can use Pinterest for your business – whether B2B or B2C. You can view my How-To class here.

What you need to understand is…

You Cannot Ignore Pinterest!

How Pinterest Works

See, when someone pins a picture or video from your website, it takes the link with it. Thus, helping with SEO (Search Engine Optimization) because Google likes relevant back links.

Furthermore, when someone sees the pin and saves it (repins) it to one of their boards, it creates yet another back link to your site.

When someone clicks twice on the pin, it takes them to your website!

The more people pin and repin your pictures and videos, the more “Google Juice” or “Link Love” you’ll get. Make Google happy and it’ll reward you with first page listings when people search for what you have to offer.

If you’re B2B, you might be thinking that it’s not for you. Not true! Go in and search for “technology” or “social media marketing” or “business tips” and you’ll see lots of pins and boards come up with infographics and videos.

People use Pinterest to bookmark and categorize anything that interests them. It’s like a huge bulletin board. We love visuals. The more eye-catching and easy-to-read, the better.

You might be afraid of Pinterest because it’s distracting. Yes, it can be. If I’m there working for a client and I’ve allocated 15 minutes, I set a timer.

Moreover, keep business and personal separate. Setup a business account or convert a personal one on Business.Pinterest.com. If I’m following you for business, I don’t want to see pet tips or hot hairstyles.

When social media marketing is done properly it can be very effective. However, you need to understand the nuances of each of the social networks. Each one is different. The only one that covers all generations is Facebook. The others have specific user demographics.

Free Download: Define Your Target Market WorkbookYou need to clearly define your target market(s) before you can effectively promote your business online. Click here to download the free workbook!

This also proves why analytics are so important. You must measure and go over your insights and statistics at least once a month. Here’s a free analytics class!

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How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start.

In this video, I show all aspects of online branding covering:

  • websites
  • social media graphics – updated!
  • psychology of color
  • reputation management
  • online image

 

Click here to download a PDF of the slides with notes.

Related Video: Website Planning 101 by SonFisher Web Studios

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How to Save Time with Free Social Media Tools

Social Media Marketing is time-consuming. There’s some upfront “sweat equity” that you have to put in on research, setting up, creating content and building a following. Once the following is built, then you can manage your social media in 30 minutes a day! Yes, it can be done. Here are the free social media marketing tools that I use to both keep myself sane and save a ton of time!

You should have watched all the network videos first.

Time-Saving Social Media Marketing Tools:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/BootCampSocialMediaTools.pdf

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Video: How to Get on the 1st Page of Google: SEO Basics

Everyone wants to come up on the first page of Google! The problem is that Google keeps changing the rules. Here the the SEO basics that you need to know.

How to Get on the 1st Page of Google: Search Engine Optimization (SEO) Basics:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/SearchEngineOptimizationSEOBasics.pdf

 

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. I also cover them in the Twitter class.

How to Use Hashtags to Market Your Business in Social Media:


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

 

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Free Social Media Marketing Resources to Help You Succeed

No marketing in today’s digital world will work with out research and planning. There are too many channels and you need to do your due diligence when it comes to preparing and planning before you jump in. Otherwise, it’s not going to work. You’ll be wasting precious time and money trying to figure it out.

Here are the FREE Social Media Marketing Resources that you need to guide you to successful social media and digital marketing campaigns.

These resources go with the FREE Social Media and Content Marketing Class offered on our YouTube Channel.

The Social Media Marketing Resources go in order:

  1. Define Your Target Market Workbook (You’ll also get the glossary of online terms)
  2. Basic Market Research Guide
  3. Strategic Marketing Plan Template
  4. Tactical Marketing Plan Template
  5. Editorial Content Marketing Calendar Template

If you find that you don’t want to spend the time (sweat equity) on these tasks, I can do it for you. I offer them in my Jump-Start Pack.

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How to Effectively Market Your Business with Videos on YouTube

YouTube is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase. This class covers the basics of YouTube and the 2nd video covers how to optimize your channel for SEO and branding.


Here are the class notes: https://azsocialmediawiz.com/wp-content/uploads/YouTubeBasics.pdf

How to Optimize Your YouTube Channel

 

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Video: What You Need to Know about Content Marketing

Today’s marketing is all about Content Marketing. This is the first class of the Master Class series that explains the basics of content marketing and how it works in combination with Social Media and Search Engine Optimization (SEO).

Master Class Boot Camp 1: Content Marketing

Here are the class notes:
https://azsocialmediawiz.com/wp-content/uploads/BootCamp1-ContentMarketing.pdf

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What is Social Proof and Why Do You Need it? [Infographic]

Social Proof is the positive influence when people find out that others are doing something.

What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a friend ask me, “You’re seeing Dr. French, right?” And I responded, “Yes! He’s relieved my shoulder pain tremendously!”

If my friend is in pain, I wan to help her feel better by recommending the doctor that’s helping me. Hey, that’s being a good friend.

Now multiply that by all the friends you have, your followers on social media, and their friends. That’s Social Proof. And you want it.

People buy from whom they know and trust.

Social Proof is a form of Influencer Marketing. If someone with a lot of followers likes what you are posting, the advice you have to offer or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.

Social Proof is the “Keeping up with the Jones” theory.

Check out these stats:

  • 76% of Americans read reviews when choosing which local business to use
  • 72% trust online reviews as much as a personal recommendation
  • 70% of Baby Boomers are influenced by online opinions

Related Content: How to Best Reach the Different Generations Online


Here’s are some types of Social Proof that you need to improve. Furthermore, as your following in the social networks increases, so does your social proof.

  • Social follower count
  • Number of happy customers served
  • Testimonials
  • Ratings and reviews
  • Expert mentions
  • Unpaid celebrity endorsements
  • Wisdom of friends
  • Awards and rankings

This infographic from GetSocialProof.com explains it detail:

What is Social Proof and Why Do You Need it?

Now you’re probably wondering, “Yikes! Where do I start?” The answer is simple. Here at Your Social Savvy Solution Online Training Center you’ll find everything you need to learn how grow your social media following and getting noticed. You’ll learn the basics of establishing credibility and trust by simply blogging about what you know and telling stories of happy camper customers. Don’t worry. The tutorials go in a logical progression. So, even if you’re a tech newbie or just want to learn some new tips and tricks, you’ll find what you need here.

What are you waiting for? It’s only $20 a month for the Full-Access Run-of-the-Center. Watch as many videos as you want in one month then cancel if you wish. However, you’ll miss the update videos that we’ll be producing each month so you can keep up with all the changes and new features the networks are constantly adding. Get Started Now!

Your Social Savvy Solution Members Only

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