What is Social Proof and Why Do You Need it?

What is Social Proof and Why Do You Need it?

Social Proof is the positive influence when people find out that others are doing something. What exactly does that mean? I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a… Read more What is Social Proof and Why Do You Need it?

What Could Go Wrong When Building Your Own Website?

What Could Go Wrong When Building Your Own Website?

You know you need one — a Website to help promote your business. The question is… should you go the DIY route and build it yourself? Or should you hire a pro? That opens up a bevy of other questions like:  How much is a pro going to cost?  Do I have the requisite skills and talents to… Read more What Could Go Wrong When Building Your Own Website?

Effective Social Media Marketing on a Shoestring Budget

social media marketing

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget

The 9 Ps of Social Media Marketing for Business Success

The 9 Ps of social media marketing for marketng success.

You’ve probably heard me mention or write about the 7 Ps of social media marketing. Well, I heard of2 more to add to the list! The first two “Ps” are the new ones. But I have to tell you, with all the mistakes I see small businesses making out there, you need to understand how… Read more The 9 Ps of Social Media Marketing for Business Success

A Successful Company has a Website that is Useful

A Successful company has a website that is useful

Everything revolves around your website. Is your website working for you 24/7? You can be emailing and posting in social media, but if your website isn’t set up right, if you’re NOT capturing leads somehow, all your efforts are for naught. You’re wasting your time. Your website is more than a pretty online brochure. It’s… Read more A Successful Company has a Website that is Useful