online marketing

Video: How to Use Hashtags to Effectively Market Your Business

How to use hashtags

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts

What You Need to Know to Beat the Competition Online

Beating the competition

Competition. Like it or not, when it comes to marketing, you are always competing with someone for the valuable dollar in your target market’s pocket. You may be blessed to have little, even no direct competition, but what else are

Great, Useful Resources to Help You Keep Up with Digital Marketing News

Digital Marketing Resources

One thing’s for sure, anything having to do with digital marketing and technology changes at breakneck speed. I’ve been a witness to this since I created my first website back in 1995, yes, before the “Internet” was a household word.

To Pay or Not to Pay: When You Should Start Spending Money Marketing

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and

What to Expect in 2021 in Social Media Marketing

Social Media Marketing for 2021

I’m sure most folks will be glad to see 2020 over and done with! But what will 2021 bring? What 2020 has taught us is that we need to be ready for change. You need to be flexible. Moreover, you

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