What is SEO? Updated!

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in top 10 spots — organically (non-paid) — of the search engines for specific keywords or phrases related to your business and what you have to offer. One of the coolest things to hear when you ask, “How did you hear… Continue reading What is SEO? Updated!

To Pay or Not to Pay: When You Should Start Spending Money Marketing

Usually when someone asks me if they should do paid advertising or otherwise spending money marketing, I tell them — do everything I teach you for 3 months organically (non-paid). Then look at your analytics and see what’s working and not working. At that point you’ll know which networks are… Driving the most traffic to… Continue reading To Pay or Not to Pay: When You Should Start Spending Money Marketing

SEO: It’s more than just Keywords [Infographic]

You have to admit that today’s Search Engine Optimization (SEO) is a challenge. It’s frustrating and a lot of hard work. Furthermore, it’s way more than just finding the right keywords. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you… Continue reading SEO: It’s more than just Keywords [Infographic]

What is Digital Marketing? [Infographic]

Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Continue reading What is Digital Marketing? [Infographic]