Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Read more Why You Need to Keep Business and Personal Social Media Separate
I usually try to avoid posting social media stats as they change so frequently, but I couldn’t resist this concise infographic from Angie Gensler is very well done. It clearly showcases the major social media networks, with good data, to help you decide which one(s) to focus on for your business. Remember, you don’t have… Read more Social Media Stats to Help You Choose the Best Network for Your Biz
One of the benefits of good, properly-planned-out social media media marketing is what’s called “social proof”. It’s basically word-of-mouth on steroids. It’s the trust and credibility that’s built when you provide good products or services and your customers appreciate it so much that they tell their friends using social media. It could be in the… Read more The Best Social Media Marketing News You Can Use: 4.12.19
Are you ready? It starts next week! Thanksgiving, Black Friday, Small Business Saturday, then Giving Tuesday. Take advantage that all this will be trending on Twitter and Instagram. Get your promo graphics done, your strategy set, the tactical plan checklist developed, because if you expect that people will just find you when all your competitors… Read more The Latest Social Media Marketing News: Nov. 16, 2018