April 1995 marks 30 years I’ve worked in digital marketing. I’ve seen it all! Well-meaning small business owners especially attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand […]
Are you Making these Digital Marketing Mistakes? Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.
B2B vs B2C Which Social Network Should You Use? Read More »
Your online image is everything that’s on the Internet that’s associated with your business. Does your online image say “expert in your field”? Or does it say, “Clueless!”? You might think social media is not really important, but it actually is. In reality, the consumer is searching for information, entertainment, products, and/or services when they
What Does Your Online Image Say About You? Read More »
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in news media, politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts
Why You Need to Keep Business and Personal Social Media Separate Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active monthly users! Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site,
Why You Shouldn’t Ignore Pinterest for Your Business Marketing Read More »
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great
The Pinterest Difference: Why You Shouldn’t Ignore It! Read More »
If you’re just starting out with marketing your business on social media or if you’ve had your accounts setup but haven’t been using them, you need to spend some time up front building your social media following. 8 Steps you Need to Take to Build Your Social Media Following: Don’t think you can skip any
What You Need to Know on How to Build a Social Media Following Read More »
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,
Digital Immortality: What Happens to Social Media Profiles when Owners Die? Read More »
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. You want to be found when people are searching for what you have to offer. What is Inbound Marketing? Back in the day, you used “outbound marketing” – broadcast and
What is Inbound Marketing? Get Found Online Read More »
Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly. Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt. Or maybe you’ve neglected your blogging for some time and Google forgot
How to get SEO for a new Website or a Neglected One? Read More »
