Archive for Pinterest

12 Pinterest Mistakes You Need to Correct in 2017 for Exposure

You can’t afford to be making Pinterest mistakes! It’s where 150 million people go to plan, find things they need, and bookmark pictures and videos they want to save for later.

Unfortunately, many small business owners are making these and many more Pinterest Mistakes….

  1. AZ Social Media Wiz Organize Your Office Board on PinterestSkipping Pinterest because you’re a B2B business. Pinterest is very powerful SEO helper as pictures and videos pinned from your website take the link with it. For B2B companies, Pinterest should be a secondary or even tertiary network. For instance, I’m a B2B business and I know most of my potential customers are small business owners who work from home. I have a “Organize Your Office” board on Pinterest.
  2. Not realizing that Pinterest is more than just babies & cupcakes. Yes, if you want consumers and soccer moms, you need to be on Pinterest. However, Pinterest is where people plan how they are going to spend their money.
  3. Using a personal account for business. Keep business and personal separate. Go to http://business.pinterest.com to create a business account or convert a personal one into a business one. Delete any personal pins and boards.

    Free Phone Consult & Social Media Audit

  4. Not taking advantage of the 500-character description areas on boards and pins. Besides, here’s where you can add links and hashtags with relevant keywords. Helps you get found!
  5. Having empty boards. If you have an idea for a board, but don’t have pins for it yet, keep it “secret” until you fill it.
  6. Using shortlinks. Shortlinks like bit.ly or ow.ly are great for Twitter, but not needed on Pinterest. In this case, the longer URL helps with SEO and gives credibility.Pinterest analytics - check them monthly
  7. Not adding categories to your boards. This helps you come up in searches. Make sure it’s relevant. If you create a board on the fly, go in later and add the description.
  8. Not verifying your website. This will connect your website with Pinterest and they will track pin action from you site. However, if you’re a franchise or MLM, you may not be able to because you need your own domain. Being in a sub-domain or sub-directory won’t work. In that case, you can’t get the analytics from your website.
  9. Not checking analytics monthly. Pinterest tells you which pins got the most engagement, as well as, what else interests your followers. Moreover, this is valuable information as it helps you plan what you’re going to share in the future.

    What You Need to Know About Social Media and Website Analytics

  10. Not pinning pictures from your blog posts after you’ve published them. This helps with SEO. Furthermore, it helps drive traffic to your site. When someone clicks twice on a pin, it goes to the originating website.
  11. Pinning just your stuff. Have other boards of related pins that your target may be interested in. Remember, it’s not about you it’s about them – your potential customers!
  12. Not adding original content. Sure, repinning other people’s pins is good (and easy), but you should post fresh videos and pictures regularly. Delete stuff that’s outdated and move boards around seasonally.

If you’re making any of these mistakes, how many more are you making? Find out with this free ebook…..

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How to Boost Exposure with New & Improved Search on Pinterest

I wrote on the power of the social networks’ internal search engines, and now Pinterest improved how “related pins” come up in search results. Whether you’re B2C or B2B, this will help you!

For example, you’re searching Pinterest for a particular type of wine. You’d like to find drink recipes or food pairings. With their old system, called “Board co-occurrence”, you’d get other types of wine. However, with their new system, called “Pin2Vec”, you’d get drink recipes.

New Relevant Related Pins on Pinterest

Picture from Social Media Today

How Pinterest Explains it…

“One of the most popular ways people find ideas on Pinterest is through Related Pins, an item-to-item recommendations system that uses collaborative filtering. Previously, candidates were generated using board co-occurrence, signals from all the boards a Pin is saved to. Now, for the first time, we’re applying deep learning to make Related Pins even more relevant.”

We know that Pinterest helps with SEO because when someone pins a picture or video from your website, it takes the link with it. When someone clicks twice on your pin, it goes to the originating website. You want your pins to be relevant and come up as those “related pins” when someone searches for something similar to your business. Furthermore, if you want to increase your chance of coming up in those “related pins”,  it’s rather simple…

First, make sure your Pinterest account is setup properly:

  1. Be certain you’ve set up a business Pinterest account at: Business.Pinterest.com. If you’ve set up a personal account by mistake, you can convert it to a business account, but please, remove any personal pins. Keep business and personal separate.
  2. Create boards with relevant topics that you’re going to be pinning to. You can create a board on the fly as you’re pinning, but you’ll need to add the description later.
  3. Make sure your boards are index in the right categories and have keyword-centric descriptions. You can edit them at any time. You have 500 characters – use them!adding the pin-it button to your browser makes it easy to pin from your site.
  4. Add the Pin It button to your web browser.
  5. If you have a WordPress site, install the Pinterest plugin so the Pinterest “save” button appears when someone hovers over a picture or video. You want to make it easy for people to pin from your site to their boards.

Here’s what you need to do to take advantage of this important, free feature on Pinterest:

  1. Add at least 2 graphics to each blog post and page on your website. Not just the “featured image”. The more “pinnable” pictures and videos you have on your site, but more likely you’ll get “pinned”.
  2. Optimize each picture with the blog post title as well as relevant keywords in the description and “alt text” fields as you upload the image into your page or post.
  3. After you publish your blog post or page, view it and use the “pin it” button to pin the pictures to your Pinterest account. Add more relevant keywords to the description of the pin. You have 500 characters – use them. You can edit them at any time.

Make 2017 Your Best Year Ever!
Change is the law of life... JFK motivational quote

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Top 10 Best Social Media News & Articles 12/9/16

This week in Social Media NewsOh, boy! There was a lot of social media news to sift through this week! I hope these help you with your planning for 2017.

Here’s the Social Media News for this week. To see more, follow me on LinkedIn, Twitter, Facebook or Google+.

Note: my comments are in (parenthesis)

  1. E-commerce Trends to Watch for 2017 – “Trends in eCommerce emerge from how customers shop, what they are buying, and how they are responding to your marketing.”
  2. New Blogger Survey Reveals Benchmarks and Keys to Blogging Success – (Yikes! So, now longer is better? Over 1000 words! IMHO, I’d rather see you blogging shorter 300-500 word articles more often than longer ones less often.)
  3. Social Media Marketing Statistics – Important to Small Businesses – “As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.”
  4. 37 Visual Content Marketing Statistics You Should Know – “Content with relevant images gets 94% more views than content without relevant images.”
  5. 6 Tips to Help Drive Awareness and Sales with Pinterest – (Pinterest is a MUST for anyone trying to reach the consumer. One of the tips is creating Buyer Personas. You might want to get some help with this. It’s think like your target market when you’re so close to your business. Book a 1:1 training session with me and I’ll help you.)
  6. Should You Still Start a Podcast? [Ask Yourself These 3 Questions] – (I thought about switching from doing Facebook Live videos to doing a Podcast until I discovered what all is involved. Hence, the short Q&A videos were born. You have to figure out what works best for you. Understand that when you make a commitment to do something, you have to stick to it at least for a few months to see if there’s an ROI — Return on Investment — of your time and any costs involved with platforms and equipment.)
  7. Snapchat Continues to Refine Focus Ahead of IPO – (Snapchat isn’t for everybody. It’s a younger demographic. However, if that’s your target, then you need to keep up with it.)
  8. How Different Social Media Influencers Equal Different Influence Results – (Whether it’s to help you grow a following, drive more traffic to your site or get brand exposure, Influencer Marketing is the way to go.)
  9. LinkedIn Adds ‘Conversation Starters’ Prompts to Messaging(LinkedIn’s Mobile app has some nice new features to keep you networking on the move!)
  10. 5 Tricks to Maximize Your Reach on Facebook – (Grrrrr! Facebook is the most annoying of all! Now it’s proven that hashtags DON’T help in Facebook posts! This is why you need to keep up with all this stuff. A strategy and tactic that worked before can be a determent with a change that the network makes. The networks are out to make money with paid advertising. If you don’t plan on spending money on ads, then you’ve got to make sure that what you’re doing is getting seen and actually working organically!)

In conclusion, before you start pulling your hair out trying to figure all this out, why don’t you book a coaching session with me to plan out what will work best for YOUR BUSINESS in 2017!

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Q&A Video: What’s the Secret to Great SEO?

Everyone wants to know what the secret is to great SEO – search engine optimization — and coming up on the first page of Google search.

There are 3 simple steps to great SEO which I explain in this video:

Here’s the complete transcript of the video “What’s the Secret to Great SEO?”:

What's the secret is to great SEOStep 1 is to make sure your website is setup properly — optimized with effective title and meta tags. It should load quickly and have relevant external links. Optimize your site with relevant keywords.

Put yourself in your target market’s shoes. What are they going to enter into the search engine to find what you have to offer? Do keyword and target market research. I’ve got some resources available on my website to guide you through this process.

Step 2 is to become a content magnet by providing Google with fresh content at least weekly. Google is looking for fresh, relevant content written for the human reader. Write your blog posts for your target audience with the search engine in mind. Videos, podcasts and graphics also count as content. Make sure when you embed content on your blog that you summarize. The search engine only sees text and links.

Step 3 is to share the link to your content on social media – especially posting it “public” on Google+, so Google will index it in the search engine. Pin it on Pinterest – it takes the link with it. Share it on bookmarking sites like Digg & StumbledUpon. Those create legitimate backlinks to your site. Oh, and make sure you have share and follow buttons. The follow buttons are perfect external links that make it easy for people to follow you and the share buttons make it easy for visitors to share your content with their friends.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

Make 2017 Your Best Year Ever!

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Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

1:1 coaching sessions available! Special Holiday Price: $50/hr!

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Showcase Your Best Boards on Pinterest with this New Feature!

I’m sure you’ll all agree that Pinterest is a hot commodity for B2C businesses trying to reach the consumer. Recently, the folks at Pinterest have added a new feature: the Showcase!

You can showcase your best boards with your best products. This is just for Business Accounts. If you’ve set up a personal Pinterest account to promote your business, you need to convert it to a business account by going to http://business.pinterest.com.

In this video, I demonstrate how easy it is to set up your showcase on Pinterest.

To recap, you need:

  1. A Business Account
  2. 5 Boards with Pins saved in them – it shows how many pins are in each board as it slides.
  3. Nice “ideas”, as they call the pins now, in each of the boards.
  4. You can add promoted pins, if you use them.

Since the video was recorded, they’ve moved the Showcase Setup from the front of the account to “Settings”. You need to click on your logo in the upper right corner and go to Settings, then “Profile”. There you’ll see this:

How to set up a Pinterest ShowcaseIt’s easy to edit it at any time by clicking on the pen icon in the bottom right of the showcase. Here are some things to remember:

  1. Pick your boards carefully.
  2. Plan ahead with what you want to showcase and change it seasonally.
  3. Make sure they are quality pictures or videos.
  4. Remember this all contributes to your online reputation and image.

There are many free tools and features that the networks have to offer businesses who want to reach their thousands of users on social media.

Wouldn’t it be amazing if you could easily harness the power of these networks? Get Started Here.

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Digital Immortality: What Happens to Social Media Profiles when Owners Die?

Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn.

When someone dies, their social media profiles keep living unless friends or family members notify the network that the person has passed.

Everybody has a digital footprint. That takes into account all of the social media profiles, as well as banks, stores, memberships and association accounts. Well, think about it. How many passwords do you have? Each of those accounts either needs to be closed or turned into a memorial. And don’t forget any business profiles.

I love how Facebook turns their profile, including all their pictures, into a memorial.

So, if you’ve had a loved-one pass, here’s what you need to do. Doing this may also prevent identity theft.

  • Get a hold of their passwords if you can. Log into their accounts and close them.
  • If you don’t have the passwords but have access to their email account, then click on “lost password” and reset it.
  • If you don’t have the passwords and don’t have access to their email, then contact the network or company via their help system. It will help if you have a URL/address of their profile and/or their usernames. Inform them of the member’s passing and request that their account be closed. Some will require you to provide some information so, be prepared.

Below are some of the social media network links to forms or instructions on how to close or memorialize their accounts.

  • Facebook: They state, “If a friend has passed away, you or their family can memorialize their Facebook account. Memorialized accounts don’t appear in ads, birthday reminders or as suggestions for People You May Know. Learn more about memorialization or contact us to request the memorialization of this person’s account.”
  • Twitter: use this form.
  • Google: start here. Google states, “We recognize that many people pass away without leaving clear instructions about how to manage their online accounts. We can work with immediate family members and representatives to close the account of a deceased person where appropriate. In certain circumstances, we may provide content from a deceased user’s account. In all of these cases, our primary responsibility is to keep people’s information secure, safe, and private. We cannot provide passwords or other login details. Any decision to satisfy a request about a deceased user will be made only after a careful review.”
  • LinkedIn: use this form
  • Instagram will also memorialize their account. Here is more info.
  • Pinterest:We can deactivate a deceased person’s account if a family member gets in touch with us. Once we’ve deactivated the account, it won’t be accessible anymore. 
    Because we want to respect the privacy of people on Pinterest, we can’t give out any personal or login information.
    If you’d like us to deactivate a deceased person’s account, please email care@pinterest.com with:
    1. Your full name
    2. The full name and email address on this person’s account
    3. A link to their Pinterest account (ex: pinterest.com/USERNAME). If you don’t know this, try searching for it on https://pinterest.com/all/
    4. Documentation of their passing (ex: death certificate, obituary, news article)
    5. Your relationship to the person with documentation to verify it, like:
    • Birth or marriage certificate
    • Public mention of relation
    • Family tree
    • Family/household records
    • Notarized proof of relation
    • If your name is included in the obituary, that’s sufficient”

Plan ahead

In conclusion, I can imagine all you have to do after a loved-one dies without having to deal with their social media profiles. This isn’t something that needs to be done right away, but please take the time to close their digital accounts. And here’s how you can prepare if anything happens to you.
  • Keep a printed list of all your account usernames and links/URLs/addresses and keep it with your important papers. Make sure it’s accessible to your survivors or lawyer.
  • Leave any special instructions as well.
  • Don’t forget everything that’s on your cell phone!
  • For your Google account, you can plan ahead: The Inactive Account Manager is the best way for you to let Google know who should have access to your information, and whether you want your account to be deleted. Click here to set up Inactive Account Manager for your account.

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

Your Social Savvy Solution Members Only

Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current online marketing efforts.

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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How to get SEO for a new Website?

Search Engine Optimization (SEO) – everyone with a website wants it. Yet, it can sometimes be elusive if not done properly.

Now, I am assuming that you have a finished website optimized for the search engine properly by a webmaster worth their salt.

So what do you do to have a brand new site get found on Google?

There are 3 Crucial Strategies to Obtain SEO on a new site:SEO is more than just an optimzed website

  1. Content: Your pages need to be optimized with the relevant keywords. Then you have to blog. And in the beginning, since you’re starting from scratch, you should blog daily if at all possible. Google wants fresh relevant content written for the human reader in natural language. The more often you blog, the happier you make Google in feeding it what it wants.
  2. Social Media: Set up keyword-optimzed business profiles in the 6 major networks: Facebook, Twitter, LinkedIn Company Page, Google+, Pinterest and YouTube. Each one of these will have a backlink to your website and every time you write a blog post, you must share it on all the networks.
  3. Have Patience and Perseverance: It doesn’t happen over night. Depending on your industry, competition, how often you blog, the quality of your content and your activity on the social networks, it may take from 1.5 – 6 months to start seeing results. Yeah. It takes work. But if you don’t have a budget to hire someone to do it for you, you have to learn how to do it yourself. It’s not that difficult if you have the right tools, understand how it all works together and plan your strategy and tactics.

Start with this free Social Media Marketing Mini-Course which explains the basics:

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