Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business to Business (B2B) or Business to Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end… Read more B2B vs B2C Which Social Network Should You Use?
The two most misunderstood social media networks are Twitter and Pinterest. If you’ve watched any of my videos, or taken any of my social media marketing classes, I liken the social networks to cars. Twitter is like a sports car – fast, newsy, it’s life in a 280 characters or less. It’s great for exposure… Read more The Pinterest Differece: Why You Shouldn’t Ignore It!
Wait, let me reword that question: Realtors, why aren’t you using social media correctly to market and promote you and your business effectively? Whatever your excuse is, it won’t fly. You can’t ignore social media any more. I know you’re busy. I know that you’re short-staffed. But you have to figure out what you need… Read more Realtors – Why aren’t you using Social Media?
Since I’ve been working in online marketing for over 20 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Read more Are you Making these Digital Marketing Mistakes?
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Read more Why You Need to Keep Business and Personal Social Media Separate