How Much Should a New Business have in their Marketing Budget?

How Much Should a New Business Budget for Marketing?

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist. Today’s marketing is way more complicated than before which makes it crucial for small business owners to carefully plan and research what marketing options will be… Read more How Much Should a New Business have in their Marketing Budget?

How Effective is Social Media for Generating Quality Leads?

How effective is social media for generating quality leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take short-cuts. They don’t… Read more How Effective is Social Media for Generating Quality Leads?