The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google. If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers… Read more Get Found On Social Media-they’re as Powerful as Google
Disclaimer: there is no guarantee that as soon as you start blogging or being active in social media, that someone will call you from a news show to interview you for your expertise. However, it happened to me and I absolutely attribute it to my persistence in blogging, activity on social media and connecting with… Read more How to become known as an expert. It may get you on TV!
You’ve built your website. It’s gorgeous. Now how do you get people to visit it? Better yet, how do you get potential customers to visit it? Getting traffic to your website takes effort including creating compelling content regularly, like blogs and videos, and being active in social media. First you need to clearly define your… Read more 5 Tips for Getting Traffic to Your Website
Today’s Search Engine Optimization (SEO) is a challenge. You want your business to come up on the first page of Google. If you’re not doing Pay-Per-Click (PPC), Google’s paid advertising, then you have 10-12 chances to land on the first page. That’s called “Organic” Search Engine Results Page (SERP). The more competitive your field or… Read more SEO: It’s more than just Keywords [Infographic]
Face it. In today’s world, if you want to get new business, you need to be actively marketing online — and it’s called “Inbound Marketing”. Back in the day, you used “outbound marketing” – broadcast and print – to get your message out there hoping that your target market saw it or heard it and… Read more Inbound Marketing: Get Found Online