What is the new "E" in Google's E-E-A-T that will Help You Rank?

What is the new “E” in Google’s E-E-A-T that will Help You Rank?

Google added a new “E” to their criteria for ranking high in search results to make it E-E-A-T. What do these stand for and why are they important? In fact, the first 3 lead to TRUST. Furthermore, people buy from those they know and trust. It’s also how Google rates the QUALITY of the content. […]

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