seo - AZ Social Media Wiz

What are the Benefits of a Professional Google Analytics (GA4) Setup?

Do you run a small or medium-sized business? Then, you’ve probably heard that you should be tracking your data. Maybe you even have Google Analytics (GA4) installed already. But here’s the uncomfortable truth: having Google Analytics on your website isn’t the same as having a Google Analytics account that actually works for you. A do-it-yourself […]

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A Local SEO Tale of 2 Auto Repair Shops

Local SEO begins on your website. I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles set up. But like many small business owners, he had no idea what to

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How to Use LinkedIn to Build Authority, Trustworthiness, and Credibility

LinkedIn, Social Media Marketing / Giselle Aguiar

Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the

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Is Creating A Wikipedia Page Worth It?

AI Search, Content Marketing / Giselle Aguiar

One of my clients asked me whether it would be worth creating Wikipedia pages for her and her husband. I had my doubts, so I quickly responded that LinkedIn was more powerful, as are Reddit and YouTube. However, that got me thinking. Not knowing much about the intricacies of Wikipedia, I thought I’d ask Claude…

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3 Elements of an Effective Website that Produces Results

Digital Marketing, Websites / Giselle Aguiar

What does an “effective website” or “results” mean to you? That’s it! The bottom line: more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.

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Should I have a Blog on my Website?

Blogging, WordPress / Giselle Aguiar

You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you

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Blogging 3x a Week Increases Website Traffic: Here’s Proof

1 Comment / Blogging, Content Marketing / Giselle Aguiar

Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.

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Are You Making these Digital MARKETING MISTAKES?

Digital Marketing / Giselle Aguiar

April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners who attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money?

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The New 4Ps of Marketing: Using Persuasion to Win with AI

Digital Marketing, Marketing / Giselle Aguiar

Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed that. Search engine optimization (SEO) became about ranking and showing up on the first page of Google when someone searched for what you had to offer. That became the new “Place”.

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Pinterest for Business: Harness a Powerful SEO & Discovery Engine

Pinterest / Giselle Aguiar

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,

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