seo

How Much Should a New Business have in their Marketing Budget?

startup marketing budget

Marketing is an essential function of any business who wants to draw new customers. Whether B2B or B2C, you have to promote your business so people know you exist — you need a marketing budget. Today’s marketing is way more

How the Right Copywriting on Your Website & Social Media Can Improve Results

website copywriting is important for results

It’s extremely frustrating when you have what you think is a great website, yet you’re not getting conversions. That is, visitors aren’t staying, they aren’t clicking on your offer, they aren’t buying. Whatever you’re doing to attract and drive visitors

How Not Blogging Weekly Hurts Your Reputation

blog weekly

You need to keep Google happy as well as attract new visitors to your website. Blogging regularly will do this.

What is a Bounce Rate in Google Analytics and How to Improve Yours

Google analytics bounce rate

Google launched Google Analytics as a service in 2005 and one of the components it measures is the Bounce Rate. It is a measurement of how long a visitor stays on your website. At first, I understood it to be

What is SEO?

SEO - Search Engine Optimization

Simply put, SEO or Search Engine Optimization is optimizing your website so it comes up in first page of the search engines for specific keywords or phrases related to your business and what you have to offer. Google Owns Search Google

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