I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops
Someone once asked me, “Are there any businesses that don’t need to be on social media?” I answer the question in this video: You don’t need to be on Social Media if….. Your only client is the government You’re a wholesaler and you have all the clients you need You’re a dog walker who has… Read more Video Q&A: Is There a Business that Doesn’t need to be on Social Media?
How your website is optimized for Google search (SEO) is crucial to being found when someone is searching for what you have to offer. I was walking my neighborhood one evening, a lady stopped me to ask directions. Lady: “Which is 11th?” Me: “11th what? There’s 11th Street, 11th Place and 11th Way.” Lady: “I… Read more Are People Who Need You Finding You?
What does an “effective website” or “results” mean to you? Would you like more visitors to your site? That’s nice, but are they buying or converting — doing what you want them to do? Increased conversions? That’s when a visitor to your site either buys something or downloads a freebie to be added to your… Read more 3 Elements of an Effective Website that Produces Results
Digital marketing is today’s marketing. It encompasses: Your website, optimized for the search engines (SEO) and able to capture leads Content marketing Video marketing Email marketing Social media marketing Search engine marketing Pay-Per-Click online advertising Mobile marketing Mobile advertising Crowdfunding Webinars Video conferencing The infographic below by Melissa Ralph, explains some of what’s involved. However,… Read more What is Digital Marketing? [Infographic]