One of my clients asked me whether it would be worth creating Wikipedia pages for her and her husband. I had my doubts, so I quickly responded that LinkedIn was more powerful, as are Reddit and YouTube. However, that got me thinking. Not knowing much about the intricacies of Wikipedia, I thought I’d ask Claude… […]
Is Creating A Wikipedia Page Worth It? Read More »
What does an “effective website” or “results” mean to you? That’s it! The bottom line: more sales! Unfortunately, many small business owners only have a really nice online brochure that doesn’t come anywhere near being an effective website. And, guess what? It’s not your fault. It’s another case of not knowing what you don’t know.
3 Elements of an Effective Website that Produces Results Read More »
You can word this question however you want: Should you have a blog on your website? It’s asked hundreds of times. My answer? Absolutely! If you don’t have a blog on your website, you’re missing out on the main means of keeping the Google search engine happy. The more fresh, original, and helpful content you
Should I have a Blog on my Website? Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a Week Increases Website Traffic: Here’s Proof Read More »
April 2025 marked 30 years that I’ve worked in digital marketing. I’ve seen it all! Digital marketing mistakes made by well-meaning small business owners who attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money?
Are You Making these Digital MARKETING MISTAKES? Read More »
Back in the day of pre-Google marketing, marketing students learned the “4 Ps”: Product, Price, Place, and Promotion. The Internet and Google Search changed that. Search engine optimization (SEO) became about ranking and showing up on the first page of Google when someone searched for what you had to offer. That became the new “Place”.
The New 4Ps of Marketing: Using Persuasion to Win with AI Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,
Pinterest for Business: Harness a Powerful SEO & Discovery Engine Read More »
Everyone, and every business, has a story to tell. Your personal stories help you reflect and understand your life. Furthermore, your company’s story can do the same for your business. Starting a blog that shares your company’s story means you have a willingness to overcome the hurdles in your way: time, learning curve, and fear
What’s Your Story? How to Blog for Business Success Read More »
Coming up in the search results is one thing. Getting people to click over to your website is another. Here’s where the title and meta tags come in. Search engine optimization’s (SEO) job is to get your website to show in the Search Engine Results Page (SERP) when a human searcher is looking for what
How to Write Inviting Title and Meta Tags that Capture the Clicks Read More »
Endeavoring to market local brick-and-mortar businesses organically (non-paid) is actually fairly simple when you take advantage of these free tools: Instagram, Google Business Profile, and Facebook. Case Study: How one local business managed to increase Facebook reach when others were losing theirs… Due to the many algorithm changes that social networks constantly make, it is
Free Tools and Local SEO Tactics for Brick-and-Mortar Success Read More »
