Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this short video: Below is the full transcript of “Should I follow back everyone that follows me on social media?”: Facebook Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let… Continue reading Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Know, Like & Trust: Getting the Best From Your Social Marketing

People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that. You get noticed on social media by using the right strategy and tactics. People start to… Continue reading Know, Like & Trust: Getting the Best From Your Social Marketing

Social Media Marketing Strategy: Think Like Your Target Market

One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Continue reading Social Media Marketing Strategy: Think Like Your Target Market