social media

getting over a business slump

What You Need to do to Jump-Start a Business Slump

You survived the pandemic and subsequent business shutdowns or lockdowns that affected your business negatively. Now, with inflation and supply chain issues, along with government uncertainties, calling what you’re going through a “business slump” is probably an understatement. However, you can do a few things to jump-start your business, attract new customers, and bring back

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How to grow your social media following

Social Media Usage Is Up: How to Grow Your Following and Reach!

Since the pandemic, with people stuck at home, social media usage increased tremendously — and stayed there! The best way to grow a social media following is still organically — not paid. You never want to buy followers — they are fake accounts and the networks regularly purge fake and bot accounts. Moreover, it’s a

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November trending on social media

What’s going to be Trending in November on Social Media

So, what’s going to be trending on social media in November besides the U.S. elections, the war in Israel, and Thanksgiving? You’ll be surprised. I hope this helps you plan your posts, spin your marketing messages, and even find something you can really ride the coattails. If you need help planning out your promotional posts,

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Video marketing

Elevate Your Video Marketing for a Successful 2024 Holiday Season with These Creative Ideas

The best thing you can do to grow your small business is to create a video campaign for the holidays. Now’s the time to start planning it to determine how you are going to implement it and what you need to do. Here are some key points that will help you strategize your holiday marketing

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social media marketing not working

10 Reasons Why your Social Media Marketing isn’t Working

What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t

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How effective is social media for generating quality leads?

How Effective is Social Media for Generating Quality Leads?

Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience and perseverance. Yes, the 9 P’s of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off-the-cuff or trying to take shortcuts. They don’t

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having a tactical plan is smart

Marketing on Social Media with no Tactical Plan is Wasted Effort

Have you ever planned a big trip? I’m talking about a longer-than-a-weekend vacation or a major relocation trip. It takes a good tactical plan to make the trip enjoyable and worry-free. Back in the mid-’80s, I had the opportunity to spend 21 days traveling by myself through Italy. I’d been working on an Italian cruise

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B2B or B2C or both? Which social media networks should you use?

B2B vs B2C Which Social Network Should You Use?

Since each social network has a different audience, you need to consider the type of company you are to better reach you target market. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put, if you sell more to businesses rather than directly to the end consumer, then you’re B2B.

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