Archive for social media

What is Social Media Marketing: What You Need to Know…

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Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers.

It’s crucial for every business owner to understand how social media works — even if you plan on having someone else do it for you.

What is Social Media and how do you use it to market your business?

In this video I explain how today’s digital marketing works and the important part that social media, blogging and search engine optimization (SEO) play in the marketing of your business.

This is just a taste of all the classes that I have FREE for you on my YouTube Channel.

Social Media is constantly changing and I try to update you either via a video or blog posts on these changes and how it affects your marketing efforts. Sometimes the networks add new features or change their algorithm — like Facebook recently did. Whatever the changes are, I’m here to help you get through them.

If you find yourself in a quandary, lost, overwhelmed and confused, maybe you just need a little 1:1 coaching.

I also provide strategic and tactical planning as well as social media setups and I can to the time-consuming work of jump-starting your following building.

You can become social savvy!

What Startups need to do for Grand Opening Success

Reading Time: 6 minutes

How do people find your business if you’re brand new? That’s the dilemma for startups.

Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more.

However, what today’s social media marketing allows you to do is to build a following – a customer base – even before you open!

Here are 2 examples of startups I worked with who had successful grand openings:

Growler USA – Craft Beer Pub – Opened September 2015 – North Phoenix

Growler USA is a franchise and they did get some help from their parent company with logos, a website and more. George and Melissa, the owners, knew they had to learn how to manage their own social media. While George runs the restaurant, Melissa does the marketing. While they were under construction, Melissa attended the first few classes of my Social Media Marketing Boot Camp, but she couldn’t finish it because she was helping George get everything ready. They hire me to help promote the pub for the grand opening.

Growler USA is unique because it features 100 taps of local craft beers. In fact, one of the “beertenders” coined the phrase “1 Stop Pub Crawl”. I immediately replied, “That’s a hashtag!” So #1StopPubCrawl became the main hashtag including #craftbeer, #brewpub, #100taps, etc.

I set up their social media pages at first with generic pictures that their HQ provided since they weren’t open yet. During their soft opening, I took lots of pictures and created the cover graphic collage they use now.

Growler USA Facebook Cover Graphic
Pre-building a following on Facebook is hard if you don’t do paid advertising.
On Twitter, however, it’s different. I went hunting for people who had #craftbeer in their profiles or tweeted about craft beer and they were local to the Phoenix and Scottsdale areas.

Usually it takes me 30 days to reach 100 followers of hunting and posting daily – about 90 minutes a day. For Growler USA it took me 2 weeks. Seems like the craft beer enthusiasts were eager to learn about yet another brew pub opening up.

I also started following the local craft brewers whose beer they would be serving. Most of them retweeted when I’d mention them in a tweet.

Growler USA Grand OpeningOver on Facebook, I did ‘Like’ the local brewers’ pages with their page as well as “tagging” or “mentioning” the breweries in “coming soon” posts.

At the end of September, their grand opening was indeed grand – jammed packed with people checking out the 100 taps.

Once I built their following, Melissa took over the daily social media management after she finished the boot camp videos.

Simply Smashing Rage Release Room – “A Safe Place to Lose Control” – Opened November 2017 – Tempe

Steve’s situation was similar, however, his was a totally new concept – Simply Smashing Rage Room. It wasn’t as easy as finding all the craft beer enthusiasts in the area. For his place we needed to create awareness and increase exposure and search engine optimization.

I knew that once he was open, he’d get some TV press coverage. The challenge was when people then Googled “Rage Room Phoenix” or “Anger Room Tempe” or some variation of that, his page would come up.

The other challenge was construction delays. Steve had wanted to open in August of 2017, but wasn’t able to until November. With the first projected opening date in mind, in June, once the website was finished, I started blogging for him daily with articles on how stress is bad for you. At the end of each blog post, I’d have a call-to-action to join their email list to get a special invite to the opening.

Each blog post was shared on social media: Facebook, Pinterest, Twitter, Google+, his personal LinkedIn and the company page on LinkedIn. (Notice Instagram isn’t listed because you can’t share links on Instagram, only pictures and videos.)

Simply Smashing Rage Room Websie StatsAt the end of June when I was pulling together the monthly report, I was blown away by one post that garnered over 1800 views from Pinterest! My first thought, “There are a lot of stressed-out people on Pinterest!” Who knew? I was posting to Pinterest mostly for the SEO backlink. (Here’s the infamous post.)

In late October, once we had a confirmed opening date, we had only 100 people on the email list. (I think it’s because it’s such a new concept and he wasn’t open yet.)

However, once I set up the grand opening event on Facebook and shared it on the page, which had about 80 likes, Facebook exploded. All of a sudden people started “tagging” friends in the comments below the event and the video ad posts. As soon as the friend was tagged, they got a notification. We saw that on almost every post. We had set the event capacity to 100 and it was full in less than 12 hours! And I hadn’t even sent out the invitation to the email list!

Facebook remains their main source of connecting with current and potential customers. Instagram, once they were open and they could post pictures and videos of people breaking stuff, started driving traffic to the website. Remember, you can’t post links on Instagram posts. They were going to the profile page and clicking on the link there. In the website tracking, we saw an increase in people coming from Instagram.

Furthermore, when someone in the Phoenix area Googles “Rage Room” they come up. In January 2018 they got 2000 visit to the website from the search engines. My strategy worked.

If you want to get found, you have to blog and be active on social media.

Each business is different.

Target markets are different.

With these examples, Twitter, which worked so well for Growler USA in generating a buzz, didn’t work for Simply Smashing. Where Facebook drove most of the interest for Simply Smashing, it didn’t generate so much for Growler USA.

That is why you need to really understand your target market and do your research as to how best to reach them in today’s digital world. You don’t have to be in all the networks. Moreover, focus your valuable time on the ones that are…

  1. Driving traffic to your website – and you learn this by checking your analytics monthly.
  2. Where your target market hangs out the most.
  3. Where you’re building valuable relationships with potential customers and referral sources.

Those will become your primary networks. Furthermore, you’ll have secondary networks like Google+ that help with SEO. You need to post there consistently to keep coming up in page 1 of Search Engine Page Results (SERPs).

If you’re not sure how to approach social media for your startup or existing business, schedule a free 15 minute phone consult.

You can become social savvy!

Need some coaching? Check out my 1:1 training and coaching service.

What You need to know about Facebook’s Algorithm Change

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Facebook’s at it again. In attempts to make the network more about family and friends and less about business and fake news, they’ve changed their algorithm yet again.

Users are going to see more posts from their peeps – friends and family – and less from “publishers” – businesses, organizations, causes, they’ve liked or follow.

Facebook explains it in this video:

What You need to know about Facebook's Algorithm Change

So what will a user see?

Posts that you see first are influenced by your connections and activity on Facebook. The number of comments, likes and reactions a post receives and what kind of story it is (example: photo, video, status update) can also make it more likely to appear higher up in your News Feed.

Posts that you might see first include:

  • A friend or family member commenting on or liking another person’s photo or status update.

  • A person reacting to a post from a publisher that a friend has shared.

  • Multiple people replying to each other’s comments on a video they watched or an article they read in News Feed.

So how will this affect a business on Facebook?

You have to get even more clever and eye-catching.

Any user can choose to see a publisher’s post first by changing the settings under “following” in a business’s page. That will ensure that a business’s posts get seen. However, you can’t tell people to “share”, “like” or “comment” on the post, because FB is reducing the visibility of posts that encourage people to act.

So what can you do?

  • Blog often with interesting, informative advice that your followers will want to share with their friends.
  • In an email message, tell your current customers if they want to make sure not to miss your valuable posts, to choose “see first” on you page.
  • Be creative and use more videos, animated gifs and eye-catching pictures. There really isn’t any excuse to NOT do video with all the devices and free tools available.
  • Consider paid advertising. I wouldn’t be surprised, if an ulterior motive of Facebook’s would be to increase their advertising dollars.

Need some creative coaching? How about a brainstorming session?

Book a 1:1 coaching hour or two with me and we can hatch out a strategy for your business to overcome this latest obstacle.

 

You can become social savvy!

Why You Need to Keep Business and Personal Social Media Separate

Reading Time: 4 minutes

In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong account.

Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your social media.

But, if you are trying to sell a product or service to the average consumer or to business people, you need to make sure you don’t alienate a potential customer by liking or commenting on a political or religious post.

Keep in mind that just about everything you do online is public.

So if someone Googles your name, more than likely they’ll find your personal accounts as well as professional/business accounts. If you post political or religious views on your personal accounts – that’s OK – it’s expected.

Here’s how the individual social media networks breakdown when it comes to personal vs. business:

FacebookFacebook – You need a personal account to create a business page. However, if someone lands on your business page from your website, unless they know you personally, they won’t know that you are the owner. If you’re a Realtor or consultant and use your name as a business, have a business page that’s obvious it’s for business only. Don’t use the same picture for your personal account and your business page! You need to easily tell them apart. Put a professional-looking picture rather than a casual one on the business page.

LinkedIn – This is the professional network so, unless you work in politics or a religious organization, keep politics and religion out of your posts. Period.

Twitter – Here you can have 2 separate accounts. The personal one should be in your name and the professional/business one with your company name. Use TweetDeck to mange both accounts on one tool. But be careful! Watch which account you’re posting to. (I have, more times than I’d care to admit, sent a personal post to the business account by accident. You can go and quickly delete it, but be aware that in the few seconds that it was out there, someone probably saw it.)

Pinterest – Similar to Twitter, you can have 2 separate accounts. If you set up an account on Pinterest.com, you’re setting up a personal account. To setup a business account, go to business.pinterest.com. If you want to convert a personal account into a business one, go to the business site and easily switch. However, make sure you delete any personal boards before converting to the business account. If you want, you can “share” boards between your business and personal accounts, but the boards appear on both accounts. It’s better to have business-related boards on your personal account than personal boards on your business account.Pinterest Business

Instagram – Owned by Facebook, it’s easy to accidentally mix business with personal. Instagram is only mobile and visuals – photos, graphics & short videos. Connect and share to FB at the same time. However, make sure that your personal Instagram account connects to your personal FB page and your business Instagram connects to your FB business page. AND watch which account you’re posting to! You can have more than one account registered in the mobile app, so make sure you have your picture on the personal one and your business logo on your business one to tell the difference. (If you don’t think your business needs a logo, then you need to watch my Branding class.)

If you’re not sure how you’ve setup your social media accounts, schedule a free 15-minute phone consult and send me the links to your accounts and I’ll review them with you.

You can also schedule a 1:1 coaching call if you need help straightening out your accounts.

To learn more about the individual social media networks, I’ve got FREE CLASSES on my YouTube Channel. Enjoy!

You can become social savvy!

 

Online Marketing Trends for 2018 that You Need to Know

Reading Time: 6 minutes

It’s that time of year again! As we say “goodbye” to 2017, we look forward to 2018. For small business owners the thought of planning online marketing may seem intimidating given all the…

  • Choices of media and social networks
  • Rules, do’s and don’ts
  • New technology

So here are a few of the Online Marketing trends and strategies that I think the average small business owner needs to embrace for 2018 or…

Get Left Behind in the Dust…

My top 13 Online Marketing Trends, Tips and Strategies:

  1. Video and Live Video: Facebook, Twitter, YouTube, Instagram and now LinkedIn have incorporated video. We know video sells. It’s eye-catching. People will watch a video before reading a blog post. What’s great is it’s so easy to create videos with smartphones and tablets – you really have no excuse for not taking advantage of this medium. Facebook, YouTube and Twitter have the Live Video capability so you can broadcast live from anywhere where’s the Wi-Fi.
  2. SEO is not dead. Search Engine Optimization is still important if you want Google to know that you exist. Google is still the number one traffic-driver to websites. The good thing is, you don’t need to hire an outside firm if you can do a few things including Content Marketing, sharing on Social Media and benefiting from Organic Search Results. Watch this…

  1. Twitter Follow MeTwitter is not dead. Sorry, naysayers, Twitter is still alive and a viable medium for marketing, SEO and exposure. We have President Trump to thank for the increase in users, tweeting and opinion-sharing that’s so prevalent on the never-ending news ticker. Take advantage of regularly trending Hashtags and spin your marketing message around them. Use a free tool like TweetDeck to schedule promo posts so you don’t miss opportunities for exposure.
  2. Email / Marketing Automation. Once it’s setup, it just runs by itself! And what’s more, services like MailChimp offer automation for FREE if you have under 2000 people on your email list. You can segment your list by asking 2 or 3 pertinent questions on the sign-up page. Offer visitors to your website a freebie to entice them to join your list. Having the right Call-to-Action on your site is critical to marketing success.
  3. Customer Experience Marketing. Always think of the customer’s buying journey – even if they’re not ready to buy! You need to put yourself in their shoes. That’s why getting to know your target market(s) is so important.
  4. Instagram Stories. Owned by Facebook, Instagram is the fastest growing social media network going from 600 million to 800 million active users in 2017. Over 300 million daily active users take advantage of Instagram Stories doubling in the last year. The idea is that you can combine several pictures and videos to simply tell a story.
  5. How to Develop Social Media Marketing Strategies for Your BusinessStrategy over Tactics. So many small business owners jump in and start posting with absolutely no clear strategy whatsoever. That is such a waste of time, energy and efforts. You must think it out and plan it out. Do one month at a time.
  6. Influencer Marketing. This is basically finding folks with a lot of followers whose opinion matters to your target market. Then make friends with them. Get them to notice you and hopefully they’ll share your fabulous content with their thousands of followers.
  7. Make it Visual. Videos, stories, pictures, graphics, infographics. No one pays any attention to a tweet or Facebook post with just text and links. Their eye is going to the movement in the video or the interesting picture. Remember, you’re not just competing against your direct competitors for your target’s attention. You’re also competing with the family, friends and other businesses and causes they follow. You need to stand out and going visual is the answer. Use a free tool like Canva.com to create eye-catching pictures.
  8. Voice Search. More and more people are asking Alexa or Google to help them find things, shop, answer questions, etc. Where do they come up with the answers? The search engine finds content on websites that most closely matches the question. Which is why you need to blog and be aware of the varied use of keywords in your writing. Mastering the Google Keyword Tool is also beneficial.
  9. Become a follower magnetHaving a Social Media Base. Building a loyal following takes time. These people follow you or like your page because of what you post. They could be loyal customers or are just interested in your business. They won’t follow you if you’re not posting anything. If starting from scratch, it takes about 90 minutes a day for the first 30 days to build a following. If you’re new to social media, my FREE Master Class will help get you started.
  10. Transparency. Fake News is a hot topic. People are wary of “click-bait” headlines that entice one to click on it only to find the article talks about something else or is trying to sell you something. Honesty is still the best policy. Don’t make up a story just to get attention. The truth always comes back to bite you in ways you never imagined. If you have a disgruntled customer who leaves a bad review, do your best to rectify the issue and respond publicly.
  11. Paid Targeting. I always tell my clients to try social media marketing along with proper SEO and blogging without spending money for 3-6 months first. Track your analytics, metrics and key performance indicators (KPIs) each month to see what’s working and not working. In the event that business slows, you might have saturated your market. It’s time for paid advertising. Based on your analytics and target market audience, placing key paid ads in the right networks will help you expand your reach and be noticed by more people. Yes, you have to have a budget, but then again, you do have to spend money to make money. Put some paid advertising dollars in to your marketing budget for 2018.

You must be feeling overwhelmed right now.

Where do you start?

Here are two choices:

Live SCORE Workshop on 1/11, 1-4pm, $25 at Greater Phoenix SCORE Central Phoenix…

Online class on Strategy and Planning, Free…

Got questions? Contact me…

 

Why Social Media is Important for Customer Service

Reading Time: 3 minutes

It’s unfortunate that many business owners are ignoring social media — especially Facebook and Twitter — and especially when it comes to customer service.

One of my clients is opening a “rage room” in Tempe this weekend. Someone wanted to book a party and had a question. The contact form on the website gave her an error message when she tried to send it. Where did she go? FACEBOOK.

She sent a message and I got the notification. I replied for her to call the owner with his number and reported the contact form error to the webmaster.

Depending on the type of business and your target market, your customer and potential customers will use social media to reach you when conventional methods (email, website, phone) fail.

The problem here is if you’re monitoring your social media, you’ll never know when you get a message from a potential client! Facebook also will give you a “badge” if 90% of your average response time is less than 15 minutes.

My client was messaged on Twitter by one of the anchors from the local TV station wanting info on the business and on Facebook from another.

Could you be missing out on some free publicity because you’re ignoring social media?

You can’t afford to!

Here are a few points to ponder:

  1. It’s your online image. What message does it send if you haven’t posted anything on Twitter, Facebook, or LinkedIn for months, even years? Lazy? Clueless? Behind the times?
  2. It’s where your potential customers are hanging out. Check out this article on how to reach the different generations through social media.
  3. You may be missing big opportunities. You’re not increasing your reach or influence. You’re not driving new traffic to your website. Moreover, you’re losing valuable SEO (search engine optimization).

So what do you need to do for better customer service?

  1. Learn how each of the social networks work and figure out which ones your target market uses the most. Here are my free classes and the free Define Your Target Market Workbook.
  2. Set up your social media profiles properly. Take into consideration your branding.
  3. Check your analytics monthly. They’ll tell you if your website traffic is increasing, if people are converting (from a visitor to a lead or a customer/ downloading / buying), and which social networks are contributing to the conversions. Here’s my free analytics class.

No more excuses! Stop letting these customer service moments slip by!

  1. Download and set up the mobile apps for the social networks that your clientele frequents the most.
  2. Turn on notifications. Now, make sure that you do a “do not disturb” parameters or set the notifications to badges and not sounds so you don’t get woken up in the middle of the night.
  3. Respond in a timely manner. Have the links to Frequently Asked Questions handy so you can just copy and paste.

So, the phone might not be ringing as much lately, it’s because your customers are trying to reach you via social media. Get with the program and stop living in 20th century!

Start with the Free Social Media Marketing Master Class!

What is a Social Media Emergency? (And What to Do About it!)

Reading Time: 4 minutes

Nothing like waking up in the morning to a social media emergency!

What’s a social media emergency?

When you wake up to find that some evil person:

  • hacked into one of your accounts and posted something derogatory or offensive
  • hacked into a follower or an employee’s account and posted something bad using your company’s name

This happened to the Christian ministry I work with. We believe it was a disgruntled former resident who was released from the program for disobeying the rules. He’s the only “enemy” we know of that has the skill to be able to pull this off.

I’m not going to show the offensive post here but here’s what we think happened.

The enemy hacked into the Facebook account of one of our volunteers and altered her employment to reflect that she was employed by the ministry — which she isn’t. She happens to be a faithful volunteer who comes several times a month to cook for our male residents. She’s connected to our kitchen manager on Facebook. We believe that’s how the enemy found her.

The enemy then posted an offensive message using her account which triggered a slew of comments and bad reviews.

At first, the executive director and I had no idea that the person was one of our volunteers. We only knew that she was not an employee. We posted a statement which we later edited to say what we figured happened.

The offensive post was not on the her page by the time I started investigating. It obviously was up just long enough to raise the ire of some of our 880 fans.

What you can do to about the social media emergency:

  • First of all – KEEP CALM! The world (or your business) is not going to end because of this.
  • Post a statement declaring that it was a hack. Hacking happens so often that people will understand.
  • Immediately shut off the reviews. Our ministry doesn’t need them since we’re not a retail store. Now, that may not be an option for other types of businesses. If you can’t shut down the reviews, you’ll have to respond to each one in a positive manner.
  • Change your visitor posting settings. Click on Settings at the top right corner of your business page and go down to Visitor Posts and turn on moderation. This allows people to post on your page, but you must approve it before it becomes public. What is a Social Media Emergency? (And What to Do About it!)
  • Turn off the tagging ability. Make sure only trusted page managers can tag people in pictures and posts and that other people or pages can’t tag you in their posts.
  • Adjust personal privacy settings. Have anyone connected to the page and/or employees to set their personal Facebook settings to private so that strangers cannot see who their friends are.
  • Don’t accept a friend request from someone you don’t know. There are many scammers out there trying to prey on people. Take a look at which friends you have in common. Contact that person and ask about the one requesting to be your friend.
  • Don’t accept a friend request from someone who’s already your friend. The second account is a hack or fake account. Contact the friend and let them know.
  • Don’t buy Facebook likes. Those are fake accounts and will skew your analytics plus, it may open the door to bad people.
  • Post a series of positive blog articles and messages. Bury the bad with the good.
  • Don’t go on a rampage badmouthing whoever did it.
  • Report the hack to Facebook or whichever network it was.

Unfortunately, there are evil people out there that have nothing better to do than make other peoples’ lives miserable. Every business, even well-meaning charities and nonprofits have disgruntled employees and clients.

One of the things you need to do is be educated enough on how the social media networks work. Become familiar with the security and privacy settings.

This is your online reputation that can be damaged in a matter of minutes.

This Free Glossary of Online Terms will help.

How Social Media Helped Save Lives During Hurricane Harvey

Reading Time: 2 minutes

25 years ago this past week I was living through Hurricane Andrew in Miami. 13 years ago this Labor Day weekend I was enduring the 2nd of 2 hurricanes, Jeanne (Frances came 2 weeks earlier) in Palm Bay, FL.

After Andrew, though by the grace of God my home and belongings were spared, I spent 2 weeks with no electricity. I depended on the radio and the newspaper for news. After Frances and Jeanne, I was only out of power for 3 days each. Probably because I lived near the hospital. Nevertheless, I lost all my refrigerated food twice and the whole area was depressed. That’s why I moved to Phoenix, AZ.

Watching Hurricane Harvey hit Southeast Texas this week was heart-wrenching. After each of the hurricanes that I lived through (6 in total), there was a strong sense of community and people helping people — strangers in need. However, a form of communication that was not around 13 years ago is social media.

Those of you who think social media is silly, this will change your minds.

One of the news videos highlighted #HarveySOS on Twitter. Using this hashtag, people in need of rescue posted their addresses and needs. Rescuers could then go find them in boats, helicopters or trucks to get them to safety and shelter.

How Social Media Helped Save Lives During Hurricane HarveyWhen Harvey moved northeast toward Port Arthur, #PortArthur was trending on Twitter. Here’s what was there:Twitter screenshot of #PortArthur Hurricane HarveyTwitter Screenshot Port Arthur Rescue tweets Hurricane Harvey

Notice how many retweets under each tweet. That’s the icon with the 2 arrows. Thousands of people retweeted these cries for help to their followers. Dozens responded — that’s the first icon with the bubble. Hundreds “liked” or saved them.

Wow. Think about the impact social media has made.

Now, we can watch as companies, organizations and charities use social media to raise funds, get donated items and help rebuild Texas.

It’s true that…

News no longer breaks, it tweets.

I hope this has convinced you to take Twitter seriously. Thank God for Twitter and social media.

Best Social Media News You Can Use – July Wrap-up

Reading Time: 2 minutes

While here in Phoenix the kids are getting ready to go back to school, the heat is still in the 100s. I had all good intentions to provide these best picks of the social media news weekly, but thank God, business is booming. So, this will now be a end-of-month wrap-up.

One of challenges of social media marketing is that the networks are constantly changing. They either change the layout of the site or they add or remove features and services. For you, the business owner or social media manager, it’s tough to keep up with them. No worries. I’ll sort through all the social media marketing expert blogs and hand pick the ones that I feel are important and might affect your marketing.

Here’s July’s Best Social Media News You Can Use (in no particular order):

Social Network Updates:

Great Social Media Marketing Tips (I couldn’t have said it better myself!):

Why You Need to Be On Pinterest for Exposure and SEO

Reading Time: 3 minutes

There are a lot of stressed-out people on Pinterest. How do I know that? I wrote a blog post for one of my clients, Simply Smashing Rage Room (opening in Tempe, BTW) titled, How To Increase the Serotonin In Your Brain. It included an infographic (a graphic with data) which I pinned on Pinterest as soon as I published the article.

Why You Need to Be On Pinterest for Exposure and SEOAs of this time, and it was published on June 23, we’ve had close to 1200 views of that page! Wow! And look where the majority of the people came from! Mind boggling!

I’m not going to go into detail of how you can use Pinterest for your business – whether B2B or B2C. You can view my How-To class here.

What you need to understand is…

You Cannot Ignore Pinterest!

How Pinterest Works

See, when someone pins a picture or video from your website, it takes the link with it. Thus, helping with SEO (Search Engine Optimization) because Google likes relevant back links.

Furthermore, when someone sees the pin and saves it (repins) it to one of their boards, it creates yet another back link to your site.

When someone clicks twice on the pin, it takes them to your website!

The more people pin and repin your pictures and videos, the more “Google Juice” or “Link Love” you’ll get. Make Google happy and it’ll reward you with first page listings when people search for what you have to offer.

If you’re B2B, you might be thinking that it’s not for you. Not true! Go in and search for “technology” or “social media marketing” or “business tips” and you’ll see lots of pins and boards come up with infographics and videos.

People use Pinterest to bookmark and categorize anything that interests them. It’s like a huge bulletin board. We love visuals. The more eye-catching and easy-to-read, the better.

You might be afraid of Pinterest because it’s distracting. Yes, it can be. If I’m there working for a client and I’ve allocated 15 minutes, I set a timer.

Moreover, keep business and personal separate. Setup a business account or convert a personal one on Business.Pinterest.com. If I’m following you for business, I don’t want to see pet tips or hot hairstyles.

When social media marketing is done properly it can be very effective. However, you need to understand the nuances of each of the social networks. Each one is different. The only one that covers all generations is Facebook. The others have specific user demographics.

Free Download: Define Your Target Market WorkbookYou need to clearly define your target market(s) before you can effectively promote your business online. Click here to download the free workbook!

This also proves why analytics are so important. You must measure and go over your insights and statistics at least once a month. Here’s a free analytics class!