Local SEO begins on your website. I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles set up. But like many small business owners, he had no idea what to […]
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How is your business different from the other guy down the street who does what you do? Or the other business that comes up in Google or AI chatbot searches for your same keywords, questions, and phrases? What’s Your USP? Before you can start marketing your business, you need to identify what your Unique Selling
What Makes Your Business Different? Read More »
You may be asking yourself, “What is Content Marketing?” The short answer is blogging. It’s also producing podcasts and visuals, like videos, infographics, and animations. Nevertheless, blogging on your website is the foundation for effective digital marketing and search engine optimization (SEO). Additionally, content marketing is how you build your following on social media networks
Tips on How to Benefit from Optimizing Your Content Marketing Now Read More »
Did you know that LinkedIn is one of the top 5 sources cited by AI Answer Bots? In the last year, LinkedIn has increasingly been cited as a credible source of information, and the AI Answer Engines cite the people or companies sharing it. Besides Reddit, YouTube, and Wikipedia, LinkedIn is usually one of the
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For retailers, it’s back-to-school time. So, besides that, what’s going to be trending on X (formerly Twitter) (and the other social networks) in August? How to Use this List to Take Advantage of What’s Trending “Month” observances usually trend the first week. However, you can use it during the whole month. The “week” observances usually
How to Gain Exposure with What Will Be Trending in August Read More »
Very. When done properly. Social media can be very effective in generating quality leads. However, it takes planning, preparation, posting, participation, persistence, patience, and perseverance. Yes, the 9 Ps of Social Media Marketing! A mistake that I see many companies make is trying to do it fast, off the cuff, or trying to take shortcuts.
How Effective Is Social Media for Generating Quality Leads? Read More »
Since each social network has a different audience, you need to consider the type of company you are to better reach your target market. Not taking time to determine this results in marketing that doesn’t work, time wasted, and frustration. Is your company more Business-to-Business (B2B) or Business-to-Consumer (B2C)? Sometimes it can overlap. Simply put,
B2B vs B2C Which Social Network Should You Use? Read More »
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Are you frustrated because your marketing efforts aren’t working? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your
5 Reasons Why your Social Media Marketing isn’t Working Read More »
The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts, and the networks regularly purge fake and bot accounts. You also don’t want to spend valuable ad money to grow your following. Moreover, it’s a waste of money. Followers are finicky.
Social Media: How to Grow Your Following, Exposure, and Reach! Read More »
Your online brand, image, or reputation can change from good to bad in seconds. Some time ago, a gal who was looking for a job Googled her name, and a sad story of a little girl who was kidnapped in Europe came up. Same name, different person. She asked me, “What can I do about
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