social media

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several — at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. Ideally, you need to get

Video: How to Use Hashtags to Effectively Market Your Business

How to use hashtags

Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. It helps to have a strategy. You can create your own hashtags and use trending ones. If someone clicks on a hashtag, all the posts

Meet Clubhouse: the Cool New Social Media App that Prioritizes Talk Over Content

Clubhouse

Out of all the new social media networks and apps that offer alternatives to Facebook and Twitter, etc., Clubhouse has to be the most promising for small business owners to get exposure, gain credibility, and build a brand — especially

What Startups need to do for Grand Opening Success

What Startups need to do for Grand Opening Success

How do people find your business if you’re brand new? That’s the dilemma for startups. Back in the day, it was easy to buy a few “coming soon” ads in the local paper and you were set. Not any more.

Why You Should Care About Analytics and Insights?

Analytics

Insanity: Doing the same thing over and over again expecting different results. We all know the definition of insanity. Then why are you doing social media marketing without checking your analytics and insights? During the first week of each month

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