Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Read more When Social Media Technology Doesn’t Work Right
Jim Averyt, owner of Fix My RV, a mobile RV repair service based in Peoria, AZ, attended my social media marketing seminar at the Peoria Chamber of Commerce’s Expo a few years ago. They were in need of some inbound marketing assistance. When I met with them, I saw that Jim and his wife Barb,… Read more Fix My RV – An Inbound Marketing Success Story
By Sharon Bohm “If you build it, they will come.” Who has not quoted that line from Field of Dreams? Unfortunately, when it comes to social media, that mentality will not work. The world of social media is a crowded space. If you don’t use it strategically, your message will be lost. Before you launch… Read more What is a Social Media Presence and Why You Need a Good One
Does your online image say “expert in your field”? Or does it say, “Doesn’t know what they’re doing!”? You might that think social media is not really important, but it actually is. The consumer is searching for information when they need or want it. What do they see when they stumble upon your Facebook business… Read more What Does Your Online Image Say About You?
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Read more Social Media Marketing Strategy: Think Like Your Target Market