Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video: Below is the full transcript of “Should I follow back everyone that follows me on social media?”: Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain.… Read more Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?
Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out, your business needs… Read more How to Use Branding and Color for Your Online Image
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,… Read more Digital Immortality: What Happens to Social Media Profiles when Owners Die?
When business owners — no matter what size their business is — discover how much time is involved in doing their own marketing, they say, “I don’t have that kind of time!” I feel your pain. Not only do I have to run my business and do stuff for clients, but I’ve got to record… Read more Carve out the Time to do Your Marketing Successfully
A Realtor asked, “How can I increase my sales satisfactorily?” He then elaborated: “I have been dealing in the Real Estate business for 20 years. Three years ago I launched my Website, but I did not notice a big difference since then. How can I improve my sales?” Without knowing where he’s located or looking… Read more Q&A Video Realtor: How Do I Increase My Sales?