Boost your business presence as search evolves! Discover how AI influences discovery and how to optimize your content for trust and clarity.
AI Search for 2026: What to Expect and What to Do Now Read More »
Besides the ongoing, never-ending hot-news topics, here are some January Awareness and Observance Days that will probably be trending on X (formerly Twitter) and other social media networks. You can also expect everything regarding weight loss and New Year’s resolutions, goal setting, etc., to be trending. Plan ahead and spin your marketing message around the
What will be Trending in January on Social Media? Read More »
December is such a fun month. Whether you celebrate Christmas, Hanukkah, or Kwanzaa, it’s a month mostly of celebrating, shopping, and gift-giving. However, the current economic conditions may have affected you or your business, you can’t stop marketing, or people will think you fell off the face of the earth. AI Search is changing the
What’s Going to be Trending on Social Media in December Read More »
Yes, it’s a morbid subject, but I have to raise it. It just breaks my heart to see birthday announcements for someone who has passed away on my social media notifications. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. I’ve also seen them
Digital Immortality: What Happens to Social Media Profiles when Owners Die? Read More »
Marketing is an essential function of any business that wants to draw new customers. Whether B2B or B2C (or both), you must promote your business so people know you exist. Obviously, to do so effectively, you need a marketing budget. Today’s marketing is way more complex than back in the day before the Internet existed.
How Much Should a New Business Have in its MARKETING BUDGET? Read More »
No matter what technological advances change HOW we do social media marketing, the marketing basics stay the same. I’ve seen many small businesses make digital marketing mistakes in my 30+ years of digital marketing experience. It behooves you to understand how these 9 “Ps” work together. The 9 Ps of Social Media Marketing Where do
The 9 Ps of SOCIAL MEDIA Marketing for Business SUCCESS Read More »
Why bother with X (formerly Twitter)? Because you want exposure, visibility, and SEO (Search Engine Optimization). Simple. You want to build a following, be seen, and get found. X is great if you blog or create content regularly, and you want to drive people to your website. Yes, it’s very political, but it’s still a
11 EASY Ways to GROW Your X FOLLOWERS & Get Noticed Read More »
The main social media networks, Facebook, LinkedIn, Twitter, X, Pinterest, TikTok, and YouTube, each have very powerful internal search engines and algorithms that rival Google. Here are some easy tips to help you optimize your social media profiles to get found when someone is searching for what you have to offer. Furthermore, the AI search
GET FOUND On Social Media – they’re as Powerful as Google Read More »
Do you find that thinking about marketing your business using social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! Which ones do you need to be on to get cited in the AI search tools? What you
So many SOCIAL MEDIA Networks! Which are Best for Exposure? Read More »
Do hashtags still matter in social media posts? Yes, they do! But their use and effectiveness have changed over the years. All of the social media networks use them — even YouTube and Pinterest! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own
VIDEOS: Do HASHTAGS Still Matter? What You Need to Know… Read More »
