It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? Yes, your Facebook page can serve as a website, but I don’t recommend it. Here’s why… You’re limited on what you can enter in the “about” section of your Facebook… Read more Can your Facebook Page Initially Serve as your Website?
I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops
Someone once asked me, “Are there any businesses that don’t need to be on social media?” I answer the question in this video: You don’t need to be on Social Media if….. Your only client is the government You’re a wholesaler and you have all the clients you need You’re a dog walker who has… Read more Video Q&A: Is There a Business that Doesn’t need to be on Social Media?
How your business different from the other guy, down the street, who does what you do? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What makes you unique, better, different than your competitor. I once gave a seminar on LinkedIn for the BBB and in… Read more What Makes Your Business Different?
Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! What you need to do to figure out which of the social networks will work best for… Read more So many Social Media Networks! Which are best for my Business?