If the COVID-19 pandemic and subsequent business shut-downs or lock downs has affected your business negatively, calling it a “business slump” is an understatement. However, there are a few things you can do to jump-start your business and attract new customers and bring back old customers. Every business has it’s good times and bad times;… Continue reading What You Need to do to Jump-Start a Business Slump
Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on… Continue reading 5 Tips to Increase Engagement on Social Media [Infographic]
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
Video is hot! People are more likely to sit and watch a video than to read an article.
One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. You feel it’s the best and greatest. You think your website is gorgeous, your social media pages are cool and your marketing… Continue reading Social Media Marketing Strategy: Think Like Your Target Market