One things for sure, when you do any type of digital marketing, you have to be prepared for change. The networks are always adding, inventing, or improving features. This week, Instagram tops the charts with the best social media news… What’s New on Instagram First, and with this one, you’ll say, “It’s about time!”! Now,… Continue reading Digital Marketing Update: Surprising New Features On Instagram You’ll Love!
Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media marketing works — even if you plan on hiring someone do it for you. One thing is knowing how to post on… Continue reading What is Social Media Marketing: What You Need to Know…
I usually don’t have contributors on this blog, but I had the pleasure of adding this piece on how to carve time to manage your social media marketing efforts to the SCORE Greater Phoenix blog and it’s one of those that I couldn’t have written it better myself. Moreover, it’s good to get advice from… Continue reading So Many Sites, so Little Time! How to Prioritize Social Media Efforts
Yes, it’s a morbid subject, but I have to raise it because it just breaks my heart to see birthday announcements for a friend who’s passed away on their social media profiles. Recently, it happened to me with 2 friends who would have had birthdays this month on both Facebook and LinkedIn. When someone dies,… Continue reading Digital Immortality: What Happens to Social Media Profiles when Owners Die?
Followers on social media are good, but engagement is better. Likes are good, but shares are better. There’s no doubting the fact that social media usage has increased tremendously in 2020. It’s insufficient to just post on social media and hope that your message gets to who needs to see it. You want engagement on… Continue reading 5 Tips to Increase Engagement on Social Media [Infographic]