Everyone–and every business–has a story to tell. Our personal stories help us reflect and understand our lives; our company story can do the same for our business. Starting a blog that shares our company story means a willingness to overcome the hurdles in our way: time, learning curve, fear of failure. We’ve all started something […]
What’s Your Story? How to Blog for Business Success Read More »
Every business that is going to market itself on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll
Get the Most from Your Social Media Marketing with a Detailed Strategic Plan Read More »
No! Well, it depends. I know a lot of social media marketing service providers are going to disagree with me, but here’s my philosophy on outsourcing… Hiring an outsider to manage your company’s social media marketing is like hiring a salesperson and sending them to talk to your potential customers without training them! In my
Should you Outsource your Social Media Marketing? Read More »
Since the start of the social media marketing revolution, customer service has been real-time. People are likelier to tweet a question or post a complaint on Facebook before picking up the phone. Seriously, when was the last time you talked to a live person when calling customer service or tech support? At least within the
Customer Service and Social Media: Are You Losing Sales? Read More »
LinkedIn is your virtual Rolodex! It’s networking at the Chamber of Commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with trust and credibility. Besides that, LinkedIn users are sophisticated consumers! You probably think that you don’t have time to use LinkedIn properly. With this article and
How to Properly and Effectively Market Your Business on LinkedIn in 15 Minutes a Day! Read More »
What’s your social media marketing strategy? Posting and posting and posting some more? Are you getting the results you want? Insanity – doing something over and over again expecting the same results. Is Your Social Media Marketing Yielding… These are the top 10 Reasons why your Social Media isn’t Working: Related: Why Your Marketing isn’t
10 Reasons Why your Social Media Marketing isn’t Working Read More »
Blogging helps get you noticed as an expert in your field. The more often you blog, the more traffic you drive to your website.
Blogging 3x a week increases website traffic – here’s proof Read More »
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to 500 Million + active monthly users! Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site,
Why You Shouldn’t Ignore Pinterest for Your Business Marketing Read More »
Hashtags are everywhere! Even on YouTube! Use them consistently to brand your social media posts. Naturally, it helps to have a strategy. You can create your own hashtags or use generic trending ones. If someone clicks on a hashtag, all the posts with that hashtag come up. Using hashtags helps you get seen by people
Video: How to Use Hashtags to Effectively Market Your Business Read More »
Branding in today’s digital age is way more than just having a nice logo, a catchy tagline, and a pretty website. I’ve been doing Internet marketing since 1995 and I’ve seen lots of “brands” come and go — some do well — and some fail miserably. Whether you’re just starting out or your business needs
How to Use Branding and Color for Your Online Image Read More »
