What is Social Media Marketing: What You Need to Know…

What is Social Media Marketing: What You Need to Know...

Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media works — even if you plan on having someone else do it for you. What is Social Media and how do you… Read more What is Social Media Marketing: What You Need to Know…

Why Social Media is Important for Customer Service

Why Social Media is Important for Customer Service

It’s unfortunate that many business owners are ignoring social media — especially Facebook and Twitter — and especially when it comes to customer service. One of my clients is opening a “rage room” in Tempe this weekend. Someone wanted to book a party and had a question. The contact form on the website gave her… Read more Why Social Media is Important for Customer Service

How to Use the Google Keyword Tool for SEO

How to Use the Google Keyword Tool for SEO

In today’s digital marketing everything from websites to social media profile pages need to be optimized for SEO — search engine optimization. Besides Google having over 80% of both desktop and mobile searches, each of the social networks has their own powerful internal search engines. You need to figure out what YOUR TARGET MARKET is… Read more How to Use the Google Keyword Tool for SEO

How to Use Branding and Color for Your Online Image

your brand

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start. In this video, I show all aspects of online branding covering: websites social media graphics… Read more How to Use Branding and Color for Your Online Image

What Social Amplification Looks Like When It Works Right

Social Media Networking vs Live Networking

Posting on Facebook or any social media network is fruitless unless you have a following. You want social amplification. That’s when one of your followers shares your post with their friends. Your reach grows by how many followers they have. If they have 100 followers, your post has the chance of being seen by 100… Read more What Social Amplification Looks Like When It Works Right