Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer
Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan
People buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you. Social Marketing makes it easy for people to do that. You get noticed on social media by using the right strategy and tactics. People start to… Read more Know, Like & Trust: Getting the Best From Your Social Marketing
There are still a lot of folks out there who don’t “get” Twitter. Twitter is where people go to find out what’s going on right now. It’s where people get information. Twitter users have varying reasons for being on Twitter. Twitter is now up to 166 million monetizable daily active users, adding 14 million on the… Read more 5 Types of Twitter Users – Which are You?
Yes, the Ratio of Twitter Followers to Following Matters and here’s why…. There are 5 Different types of Twitter Users: Newsmakers – more followers than following Information gatherers – following a lot of people, few followers, not tweeting much Relationship builders – even ratio of followers to following Spammers, jerks, trolls, bots, fake accounts &… Read more Does the Ratio of Twitter Followers to Following Matter?