Archive for social media training

10 Best Social Media News this Week 1-12-17

There are many challenges out there in the world of Internet marketing. One of them is that the social media channels and Google, keep making changes. That’s why you need to keep up with the social media news and why I compile this post every Friday. There is so much out there to sort through. Who do you believe? Who is a reliable, trustworthy source? What’s rumor and what’s “fake news”?

How did I learn all this? By reading blog posts, watching videos, taking webinars and knowing which are the best experts out there to read and listen to.

Here are this week’s Best Social Media News….

  1. 6 New Facebook Live Features You Need to Know – Facebook’s launching of Live Video was the greatest accomplishment of 2016. This makes everyone a broadcaster and these updates make a cool feature even cooler!
  2. Ask Yoast: AMP for small business owners – Yoast is the favorite plugin for SEO. “AMP” stands for “Accelerated Mobile Pages”  — a way to enhance websites and improve visibility in Google Mobile Search. If this is too technical for you, send it to your webmaster. If you determine that the good majority of your target market uses a mobile device more often than a desktop, you should look into AMP.
  3. Google confirms rolling out the mobile intrusive interstitials (popups) penalty yesterday (January 10th) – I wrote about this a few days ago and it went into effect on January 10, 2017. If you have an intrusive popup on your mobile site, Google will block it from showing up in Google mobile search. This article goes into detail of some popups which are OK.
    Make 2017 Your Best Year Ever!
  4. Snapchat Versus Instagram Stories: What’s the Difference? – Confession: I’ve tried to avoid using Snapchat. I can’t any longer. I have a new client who wants to reach high school students and Snapchat is it. Guess what? As I’m learning about Snapchat, I will share tips and tricks along the way.

  5. Facebook Ad Specs and Image Sizes [Fully Updated for 2017] – My recommendation is always to try social media marketing without spending any advertising dollars for the first 3-6 months and see how you do. However, if you are opening a new brick-and-mortar location, you might want to invest in some paid advertising on Facebook, Twitter and Instagram.
  6. 86% of U.S. Adults Aged 18-29 Are Social Media Users (Report) – I bet most of you figured this one out already. If you want to reach the younger crowd, you need to use social media properly to be effective.
    What You Need to Know About Social Media and Website Analytics
  7. Twitter, PBS NewsHour to Livestream Inauguration of Donald Trump – And I wouldn’t be surprised if Facebook Live-streams it too! This week, I caught Trump live streaming his press conference on Facebook! Furthermore, this is as history-making as the first televised debate between JFK and Nixon!
  8. 5 Ways to Repurpose Your Popular Social Media Posts – Anything that saves time is a good tip. Here are some ways to recycle your best posts.
  9. Instagram Announces Stories Insights for Business, Ads in Stories – If you determine that doing paid ads in Instagram works for you, you’ll like this new feature. In Instagram, you can’t add links to your website unless you “pay-to-play”.
  10. The One-Two Punch of Authenticity and Strategy – “Strategy without honesty is fraud.” ~Sonia Simone. Moreover, never, ever, dive into social media marketing without a strategic plan.

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Social Media Networking vs Live Networking: Increase Your Reach

Social Media Networking vs Live Networking In the last 17 days I’ve attended 9 live networking events! From chamber lunches to evening mixers, I’ve told my story countless times, almost lost my voice, came home with achy feet and a stack of business cards. What did I accomplish? I know I got the word out of my social media classes. To how many people? Well, not counting the folks that already know me that I ran into, I probably spoke with 50 new people. Some told me that they needed help with their social media, some told me that they knew someone who could use help. Who will take action? I don’t know. How do I follow up with them? Email and Social Media Networking.

In this Wednesdays with the Wiz video, I discuss the difference between Social Media Networking and Live Networking and how they work together.

When I come back from a live networking event, within a day or two, I search for the people whose cards I have on LinkedIn. LI is a professional network. It’s like live networking but online and it’s open 24/7. It’s my virtual Rolodex. Problem is, not everyone has an updated profile and not everyone has a recent picture. It’s hard to guess if it’s the person I met if there’s no picture. Sometimes there’s more than with person with that name. Sometimes more than one person with the same name in the Phoenix area! (Related: 11 LinkedIn Reputation Killers)

It’s not who you know, it’s who your friends know!

Between the time that I recorded this video and my writing this post, that video had a reach of 126. In social media terms, that might seem low, but compared to the 50-70 people that I met going to 9 networking events, traveling to North Scottsdale, Paradise Valley, North Phoenix, Peoria, Downtown and the Biltmore area; besides drive time and spending between 1.5 to 2 hours at each event. Wow! It took me 18 minutes to record that video and about the same time writing this post and then maybe another 30 minutes creating the email that’s going to send this post and the previous one to over 2200 people. Now that’s reach!

When it comes to just the investment of time, which one do you think is going to bring me more ROI (return on investment)?

You probably think that you know what you’re doing when it comes to social media networking and using it to market your business. I bet you don’t. I bet you are making at least 20 mistakes that are listed in my new ebook! Go see for yourself….

It’s a free download!

216 Mistakes Small Businesses Make on Social Media & Online Marketing

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How to Take Advantage that the Olympics will be Trending on Social Media & More!

There’s lots going on this week on Social Media including the fact that the 2016 Summer Olympics are going to be trending on Social Media big time! How do you spin your marketing message to ride on the Olympic’s coattails?

Also, we launched Social Savvy Solution! It’s the start of our bevy of online social media classes, tutorials and what will be the solution for all you social media marketing questions, anxieties, doubts, problems, etc.

In other social media news, LinkedIn is going to have “Native Videos”.

Here’s the latest Wednesdays with the Wiz Facebook Live video where I cover everything….

Here’s the Mini-Course – a taste of what’s to come!

Here’s the Free Ebook Download: 216 Mistakes Small Businesses Make on Social Media & Online Marketing

The Start-up Package – What you Need to Prepare Before Attempting to Market Your Business online and on Social Media

Greater Phoenix SCORE Local Workshops

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Mira Tasich

You offer the best class – I say not only because of your knowledge, but your delivery style, your voice, are all perfect for people eager to learn.  I am so happy that I attend it!

The #SocialSavvy Consumer

“Buyer Beware”

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague.

Today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they will go elsewhere. They are…

Social Savvy

They know where to look. They know who to ask. They know.

They buy from those they know and trust.

Why You Need to Become Social Savvy

To be successful in today’s marketing, you need to know your target market inside and out. You need put yourself in their shoes. Where are they hanging out online? What are they going to enter into the search box to find you? When they have a problem (a pain point) where are they going for answers? How are you going to solve their pain point?

People get online for a variety of reasons:

  • To be entertained
  • They need or want something
  • They have a problem and are seeking help
  • To know what’s going on, see what happened, curiosity, see what’s trending
  • To keep up with their friends and family
  • To learn about the latest products
  • To keep up with fashion and style

The Social Savvy ConsumerWhen your potential customer discovers your website, what do they find?

Articles with answers to their problems? Stories about people like them who have the same issues and how your business solved their issue? An easy-to-see, clear, call-to-action where they can join a list, get a freebie or more info? Entertainment?

When that person finds your Facebook, Twitter or Google+ page what will they find?

A logo graphic that’s cut off? A cover graphic that’s fuzzy or has text that is blocked by page features? Or good quality graphics that instantly tell them what it is that you do? Your last post was over 2 months ago, a few minutes or hours ago? The posts are all about how great the business is — selling, selling, selling?

Having an incomplete or fuzzy-looking social media page is like having a sloppy lobby.

These pages are your company’s façade. They’re your online image. Everything from pictures, the about section and what your posting is part of your brand. What does it say about you?

Are you Social Savvy? Or does it say that you clearly don’t know what you’re doing?

Folks, it’s 2016. Social Media is not going away. You either have to have your act together and get in game or start planning to close or sell your business (if that’s where you have to go, I have someone who can help you).

Start here: Download the Free Define Your Target Market Workbook to find your niche.

Then do some research – where are they hanging out online? Which networks do they prefer?

Learn about the networks. They are like foreign countries with their own culture and lingo. Find communities where your target markets are as well as referral sources.

Make sure your social media profiles and website are optimized for search. Each of the networks has their own powerful, internal search engine.

Think Keyword-Centric

Develop a strategic and a tactical social media marketing plan. This will be updated every month based on your analytics and insights, which tell you what’s working and what’s not working.

If you keep doing what’s not working expecting different results – that’s insanity!

Remember, not being Social Savvy is no longer an excuse. You can learn, practice and succeed at social media marketing with a little help from your friends at AZ Social Media Wiz.

We can do it for you or teach you how to do it yourself.

Click here to schedule a free, 30-minute phone consultation so we can analyze your current online efforts and help decide the best direction for your company.

 

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Videos – the Condiment to Your Marketing

By Taylor Luke, Financial Potion, Guest Blogger

Videos-the Condiment to Your Marketing Who doesn’t love condiments? Ketchup, ranch, BBQ, buffalo; all condiments that add more flavor and flare to a meal to make it that much more memorable. Videos are your condiments to marketing.

By now every business owner knows they need a mobile website, and active social media sites to truly survive. However in order to thrive, businesses needs to pour videos onto these platforms like BBQ sauce to a rack of ribs.

It’s proven that when a video is on the top fold of the home page of a website, visitors will stay on the site at least three times longer than when there isn’t a video on the home page. Videos are first impression clones that allow people to get to know you and your business faster; making them one step closer to a confident buying decision. Sure, you probably have a lot of great content on your website, and you need that for SEO, however people retain 60% of the information given in a video versus only 20% when read. If someone decides to only visit your site once, how much information would you like him or her to retain?

People love to use videos for research because it’s a fun and easy way to obtain information.

According to comScore 45% of all Internet users view 1 video a month and the average views 32.2 videos in one month. If your target demographic includes Millennials, then you need to have video to educate them since 98% will watch at least 1 video a day to research content.

In 2006 Google bought YouTube because they knew it would be the future for communication. Google favors websites that have videos on them, and we all know Google runs the search world.

More social media platforms are leaning on video because it’s what people enjoy. Videos that are uploaded to YouTube can be simultaneously posted on Google+ and Twitter as well. Contents posts with a visible video attract three times more inbound links. On Instagram people can post short 15 second videos because of that fact alone. Periscope, a link of Twitter, is becoming very popular. This app allows people to live stream and become a reporter anywhere at anytime.

People want to work with people they know, like, trust and would hang out with. Videos create transparency for a business, and allow viewers to get an authentic view into the culture. A single video can be placed on multiple platforms to clone your message that could provide you a higher ROI than any other marketing tactic. Marketing is like a recipe, stick to a few basic rules, add your own ingredients and personality, then make sure to add plenty of video for flavor to make that meal, or your business, that much more memorable.

About the Author:

Taylor Luke of Financial PotionTaylor Luke has been practicing the art of video production for over ten years. Originally from the East coast, she moved to Arizona in order to get a way from the snow, cold, rain, humidity and expensive living.  In Arizona she earned her bachelor’s degree in Film and Video Production at Collins College. During school she was a project manager at a video marketing company in Phoenix, then worked two years at a studio in Scottsdale, and since July of 2014 has been co-owner of her own video production company; Financial Potion. Her and her business partner believe video is the potion to relieve business owners of their financial worries. It’s an entertaining and effect way to communicate and educate people, and what she loves most about video production is the opportunities it grants to interact with so many different people and industries.

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5 Types of Twitter Users – Which are you?

There are still a lot of folks out there who don’t “get” Twitter. Twitter is where people go to find out what’s going on right now. It’s where people get information. Twitter users have varying reasons for being on Twitter.

Here I explain the difference of the 5 main Twitter users…

It’s based on the follower to following ratio – how many people are following them compared to how many people they are following.

Newsmakers – they have way more followers than then number of people they follow. These are organizations like newspapers, magazines, TV shows, celebrities. They make the news and people follow them to get the news.

Forbes on Twitter - a newsmaker

Information Gatherers – these folks are following a lot of people, they post very few original posts and don’t have many followers. These could be researchers, reporters.Twitter users: information gatherer.

Relationship Builders – these are on Twitter to make friends. They have an fairly even number of followers and following. They tweet often and people follow them because they like what they are tweeting about. These folks also care about their followers – thanking them for retweeting and mentioning them.Twitter Users: Relationship Builder

Newbies – everyone has to start somewhere! To grow a following you need to tweet good content and follow the people you want following you. Take a look at who’s following your competition or related businesses and follow them. When you follow someone, they are notified and they can then choose if they want to follow you back or not. Your first benchmark goal is 100 followers in 30 days. Once you pass the 100 mark, people will see that you’re credible and tweeting regularly and your following will grow as long as you keep feeding them what they want.Twitter Users - Newbie, but he's getting there.

To grow your following, your profile page has to be set-up correctly with:

  • Good, quality graphics – it’s your online image – make it look good.
    • Your logo in 400 x 400 pixels – a square – do not upload a rectangular logo into the square – it will get cut off!
    • Your cover graphic – 1500 x 500 pixels. Create a graphic that size. Do not take a smaller graphic and resize it to fit. It will look fuzzy.
  • A complete, keyword-centric bio. You have 160 characters to describe what you do – take advantage of this. It gives you credibility. Use hashtags on the major keywords.
  • Your website link – this helps with SEO (search engine optimization)
  • Your name or your company name – however you wish to be known as.

Eventually, a Newbie will become a Relationship Builder and may eventually graduate to a Newsmaker.

Spammers, jerks, trolls and fake accounts – Unfortunately, like in every community, there are nasty, stupid people. Twitter tries hard to eliminate these, but it’s up to the real users to police them, report them as spammers and/or block them. This looks like a Twitter fake account.

How can you tell if it’s a fake account? Look at the follower to following ratio as compared to the number of tweets. Is it off? Another way is their username/handle – it’s a bunch of random letters numbers or words that make no sense. They have a egg as their picture or logo (that’s why it’s important to upload a picture as soon as possible.)

Spammers will follow you to get noticed and to get you to buy something. They try to sell you the “magic pill” that will grow your following into the thousands. Hint: those are fake followers and are NOT your target market!

The way to build a following is organically, as outlined above. It takes time and sweat equity, but it’s worth it.

So which Twitter user are you? Tweet me your response!

Learn to do social media the right way by taking our classes. Check out the class schedule here.

Get a free analysis of your social media efforts along with a 30-minute phone consult. Click here to schedule it.

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Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, Strategic Plan.

Marketing on social media without a plan is like driving a Ferrari in first gear. You’re not using its full potential.

Social Media Confusion happens when you don't have a strategic planThere are certain steps you need to take to have an effective social media strategy. If you jump in without a plan, you’ll be wandering around, wasting time, money and effort and not getting the results you want. Then you’ll say, “Social media marketing doesn’t work.” or “Social media is not for my business.” Nonsense. If you want new customers, you must be on social media — and learn how to use it properly and effectively!

 

Here are the steps you need to take to do effective social media marketing:

  1. Define Your Target Market’s Persona: If you don’t learn everything you can about your target niche, you can’t market to them effectively. You need to know their likes, dislikes, pain points, goals, demographics, and their social media habits. Today, there is tons of data, demographics, statistics, studies, etc. You can access much of this data free online. Download the free Define Your Target Market Workbook here.
  2. SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goalsSet SMART Goals: What do you want to accomplish? They must be Specific, Measurable, Attainable, Relevant and Time-Bound. Basically, start with how much you want make in 2016. Then divide that by 12. That will give you a monthly monetary goal. Now determine how many sales, new clients, etc. you’ll need to reach that monthly goal. That will help you set goals for each month.
  3. Learn How Each of the Social Networks Works. What to do and what not to do. Each network has a different culture. It’s vital that you learn how each one works to be able to leverage its power.
  4. Devise a Strategic Plan to Reach those Goals: You’ve defined your target market niche and you know which networks they frequent the most and how they work, so now you need to write up a strategy for each network along with what you’re going to blog about 3 times a week. (Yes, that’s what it takes. 3x a week is the charm!)
  5. Develop a Tactical Plan to Implement the Strategies: With this plan you define what you’re going to do when and for how long. If you’re starting from scratch with little or no following it takes at least 90 minutes a day for the first 30 days to build a decent following. Then your social media can be managed in 30 minutes a day! Yes, it can be done with the free online tools. We can show you how!
  6. Just Do It! Post, engage, respond, blog 3x a week, build a following and build relationships.
  7. Monitor and Measure: At the end of each month you need to review your site statistics and social insights and analytics. They will tell you the demographics of your followers. Are they your target? Where are they located? If you’re a local business, this is important. Which types of posts got the most engagement — likes, shares and comments? This tells you the types of posts that they liked. Provide similar ones. On your website, you can see which networks drove the most visitors to your site and which posts got the most views.
  8. Adjust the Strategic and Tactical Plans for the Next Month: Taking it one month at a time makes sense. It helps you review your goals and see which were met and which ones were not. What did you do or not do? Plan ahead for the next month. Take into consideration holidays, observance and awareness days that will be trending in social media. They’ll also help determine what to blog about. 

Our Goal is to Help You Take Control of Your Marketing

We know that most of you are short-staffed or run the whole show yourself. Been there, done that. Learning how it works may seem daunting, but we take it step-by-step in a logical progression so it all makes sense in the end and gets you going in the right direction.

We hold a 5, 3-hour session boot camp at least once a month. Barring holidays, we hold a Saturday series as well as a weekday series. You’ll get templates for a strategic plan, tactical plan, editorial calendar; tons of resources, tips & tricks to get it done and keep you sane! Check our schedule here for the next one

We look forward to helping you take control of your marketing!

Not sure if DIY is for you? Let’s start with a free 30 minute phone consultation and analysis. Click here to schedule.

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Know, Like & Trust: Getting the Best From Your Social Marketing

Building Credibility & Trust onlinePeople buy from whom they know and trust. Before they get to know you, the have to notice you. Before they trust you, they have to also like you.

You get noticed on social media by using the right strategy and tactics. People start to like you because you show a human side.

Social Marketing is not about B2C or B2B – it’s about P2P – People-to-People.

Clients become clients because they trust you and your business. ~Jay Izso in Social Mediaology

To get those people to actually like you and your business you have to be social! You have to show a personal side!

It’s like when you join a local networking group or a chamber of commerce – you get what you put into it.

Build your network the natural wayIf you join a group, but don’t participate in any of the events, no one is going to know who you are. It’s the same concept online. You can build a website and set up your social pages, but if you’re not engaging with people — your current or potential clients — it’s like having a billboard in the middle of the ocean. It may be seen by a passing ship, but that’s it.

Can’t I automate it?

You can automate a lot of the media, but you still have to be social! And you still have to blog 3x a week!

There are lots of free tools out there to help make being social easy. My favorites are Feedly.com to curate and sort articles to share, HootSuite to share and schedule out to the social networks and TweetDeck to manage Twitter.  In 30 minutes a day, you say hello, thank you, wish friends & connections a happy birthday or work anniversary, share interesting content, throw out a free tip or two and collect information for yourself. You’ve touched dozens of people in 30 minutes when it would have taken you hours if not days of phone calling to do the same.

Why can’t I just pay for advertisements on the networks and on Google?

Sure, if you have a lot of money. The majority – and it’s a large majority – of searchers will go to the unpaid Organic search results because they don’t trust the paid ads! Also, people become oblivious to the ads in the social networks. The savvy Internet user knows that to get to the top of the organic search results, that site has to have lots of the information they’re looking for. You get on the top of the organic search by blogging 3 x a week (can’t say that enough) and being social. It all works together. (Read: An SEO Tale of 2 Auto Repair Shops)

It’s people not businesses who are in control. Get to know your people. Download the free Define Your Target Market Workbook.

We can teach you how to manage it all in 30 minutes a day! Check out our classes here!

We make social media marketing make sense and show you how you can make it work for you!

Giselle Aguiar, AZ Social Media WizGiselle Aguiar
AZ Social Media Wiz Consulting, Training & Implementation

Click here to schedule a free 30-minute phone consult and analysis.

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Chris Brew

As someone new to the world of social media, Giselle really helped me get started in the right direction. Not only did she help set up all my accounts, she also taught me how to manage them. I was really impressed with all her knowledge of social media. The great thing is that she didn’t just do everything for me, she taught me how to do it. I would highly recommend her services to anyone looking to learn more about social media marketing. Thanks Giselle!