Archive for social media training

How to Use Branding and Color for Your Online Image

Branding in today’s digital age is way more than just having a nice logo, a catchy tag line and a pretty website. Whether you’re just starting out or your business needs a new look, this is the place to start.

In this video, I show all aspects of online branding covering:

  • websites
  • social media graphics – updated!
  • psychology of color
  • reputation management
  • online image

 

Click here to download a PDF of the slides with notes.

Related Video: Website Planning 101 by SonFisher Web Studios

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What Social Amplification Looks Like When It Works Right

Posting on Facebook or any social media network is fruitless unless you have a following. You want social amplification. That’s when one of your followers shares your post with their friends. Your reach grows by how many followers they have. If they have 100 followers, your post has the chance of being seen by 100 people.

I recently started working with a nonprofit, House of Refuge SunnySlope (HRS), a faith-based, transitional housing program. They’ve been around for a almost 30 years and have over 800 Facebook likes. Until I started with them, no one was blogging. Yes, their website was being updated with pictures from events, but not blogs.

What Social Amplification Looks Like When It Works RightMy 3rd post for them was a video with the story of the gal who was the Women’s Program Director who was leaving. The “featured image” was a picture of her and her family.

What blew me away was with only 18 shares (that is people who shared the post with their friends), they got a reach of over 1700! That means that 1700 people had the potential to see the post. For a non-profit that is huge!

Non-profits have actually 5 target markets. Their main goals are to get donations, build awareness and recruit volunteers.

The more visibility they get, the better.

Also, telling stories is what attracts people to posts and blogs. Especially positive ones. That’s what I love about working with HRS — the stories of people who were as down and out as one can get and how God worked wonders in their lives. The eye-catching picture didn’t hurt either!

Everyone wants more visibility and exposure and that’s what social media and content marketing provide when done properly.

There is no reason why your business — for-profit or non-profit — new or existing — cannot get social amplification.

However, it takes time and effort.

So you need to either budget dollars to hire someone outsourced or in-house to do your social media or budget time to learn how to do properly and effectively and then actually implement your strategic and tactical plans.

It’s your choice.

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How to Save Time with Free Social Media Tools

Social Media Marketing is time-consuming. There’s some upfront “sweat equity” that you have to put in on research, setting up, creating content and building a following. Once the following is built, then you can manage your social media in 30 minutes a day! Yes, it can be done. Here are the free social media marketing tools that I use to both keep myself sane and save a ton of time!

You should have watched all the network videos first.

Time-Saving Social Media Marketing Tools:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/BootCampSocialMediaTools.pdf

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How to Survive Twitter: Manage it with TweetDeck

How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

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Video: How to Get on the 1st Page of Google: SEO Basics

Everyone wants to come up on the first page of Google! The problem is that Google keeps changing the rules. Here the the SEO basics that you need to know.

How to Get on the 1st Page of Google: Search Engine Optimization (SEO) Basics:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/SearchEngineOptimizationSEOBasics.pdf

 

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Video: How to Use Hashtags to Effectively Market Your Business

Hashtags are everywhere! Even on LinkedIn! Use them consistently to brand your social media posts. This video will show you how. I also cover them in the Twitter class.

How to Use Hashtags to Market Your Business in Social Media:


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Hashtags.pdf

 

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How to Effectively Market Your Business on the New LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go premium or not.

Marketing Your Business on the New LinkedIn Part 1:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn101March2017.pdf

LinkedIn Part 2 – Company pages, groups & more!


Class notes 2: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn102March2017.pdf

A tour of the new LinkedIn:

With LinkedIn’s recent platform update, they moved things around, made it easier to connect with people, added new features and took some away. Take this tour so you won’t waste time looking for what you need to do to effectively promote your business with LinkedIn. A must for B2B businesses.

Hashtags now Work on LinkedIn!

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Video: How to Effectively Market Your Business with Twitter

If you’re Social Media novice, you probably think Twitter is a waste of time. It’s not. Tweets come up in Google searches. Thus, each time you share a blog post on Twitter it gets indexed in the search engine helping with SEO. Think of Twitter as a never-ending news ticker. Use it for exposure and to find your target market.

How to Effectively Market Your Business with Twitter

Class notes: https://azsocialmediawiz.com/wp-content/uploads/Twitter.pdf

 

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Video: How to Effectively Market Your Business On Pinterest

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.

 


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Pinterest-1.pdf

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Video: How to Use Google Plus for SEO to get Found

Google Plus is still alive and kicking! It’s Google being social. Anything posted public on Google+ gets indexed in the search engine, thus helping with SEO (Search Engine Optimization.) Ignore at the peril of not getting found!

Class Notes: https://azsocialmediawiz.com/wp-content/uploads/GoogleBasics.pdf

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