Archive for social media trends

Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

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Top 10 Best Social Media News Posts – November 25, 2016

Social media news doesn’t stop for the holidays! In fact, it’s jumping! Everything from #BlackFriday and of course, #SmallBizSaturday, businesses are taking advantage of the free tools that the social networks provide. This week in Social Media News

Here are this week’s top Social Media News Posts:

Note: the text next to the titles are my commentaries.

  1. Longer Tweets Are Here: All You Need to Know About Twitter’s 140 Character Update – Yay! What a pain it was to have to edit your tweet to make the 140 characters when adding a picture, RT or quoted tweet. Good move, Twitter!
  2. What B2B Marketers Can Learn From Their B2C Friends – I bet if you’re B2B (Business-to-Business) you ignore articles with tips for B2C (Business-to-Consumer). But if you think about it, you business customers are your “consumers”.
  3. How to Handle A Crisis On Social Media – Big or small, it only takes one unscrupulous competitor or one unhappy customer and you have a social media crisis on your hands. Here are some good tips on what to do and NOT to do.
  4. Instagram Adds Live-Streaming, Disappearing Messages – Looks like Instagram is trying to be more like SnapChat! Remember, the users of Instagram and SnapChat may not be your target market.
  5. Why – and How – to Map Out Your Customers’ Journeys [Template] – I say this over and over: you must put yourself in your potential customers‘ shoes from what they’re going to enter into the search box to when they’re going to buy. Here’s an article with some nice tips and a template. Print it out, write it out, map it out.
  6. Welcome to the Attention Economy [Infographic] – These statistics are astonishing, but true! You’re not just competing against your competitors. How do you stand out in a noisy world gone social?
  7. Market to Everyone, Reach No One – You need to find your niche. Otherwise, you’re wasting time, effort and money.
  8. 4 Keyword Selection Tips to Improve Your SEO Efforts – Do you want to get on the first page of Google? Then, your blogging needs to be written for the human reader with the search engine in mind.
  9. The #1 Marketing Lesson To Be Learned From The Presidential 2016 Election – How analytics played a huge roll in what the candidates posted on social media.
  10. Black Friday and Social Media – Boost Your Business – OK, I had to put at least one “Black Friday” related article!

This week’s social media news, like last week’s, shows you that you can’t afford to ignore social media marketing. If you’re unsure of HOW to do all this and not spend hours and hours doing it, then you need to get Social Savvy! Check out the resources we have to help you take control of your marketing and be effective.

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

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How to take Advantage of Social Media Trends to Market Your Business

How to take advantage of social media trends to market your business

What can you do with the bottom one?

It’s what thousands of people are talking about in real time: what’s trending. Things start trending on Twitter first and then Facebook will catch on. But how do you take advantage of social media trends to get exposure for your business?

In this Facebook Live video, I explain how to take advantage of what people are talking about and get exposure and hopefully increase traffic to your site.

 

You don’t have to be online 24/7!It’s OK if you miss something.

Plan ahead. Take note of what trends regularly like #MotivationMonday, #TravelTuesday, #WisdomWednesday, #FlashbackFriday, and schedule posts in the future.

Be creative, witty, but not to tacky. Spin your marketing message around a trending phrase, but always check to see WHY something is trending before you try to ride on its coattails. You don’t want to come off as insensitive or corny either. Be relevant. Make sure it makes sense. Take a look at what other people and businesses are posting.

Here’s a great resource to help you get a grip on your social media marketing.

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