Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or… Read more 24 Foolish LinkedIn Mistakes and How You Can Fix Them
The main social media networks: Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google. If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers… Read more Get Found On Social Media – they’re as Powerful as Google
If you think of the social media networks as technology, your first thought is, “I’m not a techie!” Take a step back. Look at what social media really is: community. Think if each of the social networks as foreign countries — each with its own language and culture. If you’ve ever travel abroad to somewhere… Read more Stop Thinking of Social Media as Technology – Think of it as Community
I asked a client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base.… Read more How and Where to Best Reach Different Generations on Social Media [Infographic] – Updated!
Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer