Both Facebook and Twitter have been prominent in the news this week. Both their stocks have fallen and they’ve lost users. Which begs the question — Should I even bother with social media? I woke up Thursday morning to hear Glenn Beck talking about why Facebook made history this week when their stock lost $120… Read more Are Facebook and Twitter Doomed? What you need to know…
Nothing like waking up in the morning to a social media emergency! What’s a social media emergency? When you wake up to find that some evil person: hacked into one of your accounts and posted something derogatory or offensive hacked into a follower or an employee’s account and posted something bad using your company’s name… Read more What is a Social Media Emergency? (And What to Do About it!)
LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go… Read more How to Properly and Effectively Market Your Business on LinkedIn
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps… Read more Video: How to Effectively Market Your Business On Pinterest
I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user… Read more How and Where to Best Reach Different Generations on Social Media [Infographic]
