The Social Savvy Consumer

The Social Savvy Consumer

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer

How to Develop Your Video Strategy – Updated!

social media & video marketing

Do you have a video strategy? Why is Video so Hot? Video entertains, informs and educates. YouTube is the 2nd largest search engine next to Google with the most searched-for term being “how to”. So what’s stopping you from doing videos to promote your business? Other Networks and Apps You also have to have a… Read more How to Develop Your Video Strategy – Updated!

5 Target Market Personas for NonProfits

Define your target market

Unlike a for-profit business that usually has one main target market, maybe two, a nonprofit has several – at least 5 distinct ones. These 5 target market personas need to be clearly identified and embraced. You need to get to know them – intimately. You also need to find them in the social media networks… Read more 5 Target Market Personas for NonProfits

Does the Ratio of Twitter Followers to Following Matter?

Does the ratio of Twitter followers to following matter?

Yes, the Ratio of Twitter Followers to Following Matters and here’s why…. There are 5 Different types of Twitter Users: Newsmakers – more followers than following Information gatherers – following a lot of people, few followers, not tweeting much Relationship builders – even ratio of followers to following Spammers, jerks, trolls, bots, fake accounts &… Read more Does the Ratio of Twitter Followers to Following Matter?

An SEO Tale of 2 Auto Repair Shops

An SEO Tale of 2 Auto Repair Shops

I once did a consult for an auto repair shop in the Phoenix Valley. He had poor SEO and needed to boost the business to his local, brick-and-mortar shop. He had some social media profiles setup, but had no idea what to do. I did a Google search for “auto repair _____ (his city)”. His… Read more An SEO Tale of 2 Auto Repair Shops