Archive for Social network

How to Survive Twitter: Manage it with TweetDeck

How to Survive Twitter: Manage it with TweetDeckTweetDeck is a free tool by Twitter for Twitter. It helps you manage your Twitter account easily, see who’s followed, retweeted or mentioned you, create lists to monitor competition, monitor hashtags and most importantly, schedule tweets to post in the future. Great time-saving tool!

I first discovered TweetDeck when I was trying to manage an employer’s Twitter account as well as my personal one (because I was promoting a book). I was switching back and forth having to log out of one to log into the other. I also needed a way schedule tweets to out in the future. (Twitter’s up 24/7, you don’t have to be!)

How to Manage Your Twitter account(s) with TweetDeck:

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How to Develop Social Media Marketing Strategies for Your Business

With so many digital media choices out there, you must develop specific social media marketing strategies for your  business. Otherwise, you’re going to waste precious time, money and resources not getting the results you want. In this video, I show you how to do this and how to come up with strategies for each individual network. I recommend taking this class AFTER you’ve done the basic videos for each network.

How to Develop Social Media Marketing Strategies for Your Business


Class notes: https://azsocialmediawiz.com/wp-content/uploads/SocialMediaStrategies.pdf

Use the free templates in this blog post.

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How to Effectively Market Your Business on the New LinkedIn

LinkedIn is your virtual Rolodex! It’s networking at the chamber of commerce on steroids. If you’re B2B, LinkedIn should be your primary network. If you’re B2C, it helps with credibility and LinkedIn users are consumers, too! This series of classes includes the new layout, where they moved things around, new features and should you go premium or not.

Marketing Your Business on the New LinkedIn Part 1:

Class notes: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn101March2017.pdf

LinkedIn Part 2 – Company pages, groups & more!


Class notes 2: https://azsocialmediawiz.com/wp-content/uploads/LinkedIn102March2017.pdf

A tour of the new LinkedIn:

With LinkedIn’s recent platform update, they moved things around, made it easier to connect with people, added new features and took some away. Take this tour so you won’t waste time looking for what you need to do to effectively promote your business with LinkedIn. A must for B2B businesses.

Hashtags now Work on LinkedIn!

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Video: How to Effectively Market Your Business On Pinterest

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps tremendously with search engine optimization.

 


Class notes: https://azsocialmediawiz.com/wp-content/uploads/Pinterest-1.pdf

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How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social MediaSo, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is on my YouTube Channel. There you’ll find, FREE, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working.

This infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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24 Foolish LinkedIn Mistakes and How You Can Fix Them

Google considers LinkedIn one of the top referral sites for information on professional people. If someone googles your name, more than likely your LinkedIn profile will come up in the first few of the Google search engine results. That’s where you want to be. However, if your profile doesn’t put forth your best image or is missing major keywords, forget it! It never ceases to amaze me how many LinkedIn mistakes I see people making!

You have only 7 seconds to catch someone’s attention and make a good impression!

What does your LinkedIn profile say about you? Here are a few LinkedIn Reputation Killers (LinkedIn Mistakes) that you need to address ASAP!

Having a LinkedIn profile without your picture is like going to a networking event with a paper bag over your head.

  1. No picture. There is no reason why you should not have a picture of yourself — not a caricature or a cartoon character. You are networking. People remember faces before they remember names or even occupations. I’ve walked into live networking events where I don’t know a soul and someone will walk up to me and say, “I’ve seen you on LinkedIn!” I reply, “That means what I do works!” They saw my picture next to posts in one of the local area groups. (More on this later) Not having a picture on your LinkedIn profile is like walking into a networking event with a paper bag over your head.
  2. Incomplete name and location. You must put your full name and your location. That way people can find you easier. Even if you have a “global” business, put your actual location. Also, it must be your name not your company’s name. People connect with people. People follow companies. Companies have company profiles which are separate from personal profiles. Your personal profile “owns” your company one. (This is also true for Facebook and Google+).
  3. Incomplete heading. Your heading tells someone what you do in a glance. You must put your title and your company. Don’t just put “owner” or “entrepreneur”. Put your company’s name.
  4. Less than 50 connections. 50 is the magic number on LinkedIn along with a complete profile to be an “all-star”. Connect first with your friends, co-workers, former colleagues, former classmates, then connect with people you’ve met at networking events. After the event, sit with the cards you collected and invite everyone connect with you on LinkedIn. Remind them where you met: “John, it was nice meeting you at the networking event last night…”
  5. No vanity URL. If your LinkedIn address has a bunch of numbers at the end of it, you need to create your vanity URL. This makes it easier for you to put your LinkedIn profile address on your business card. If you have a common name, you’ll need to add your middle name or initial. LinkedIn will let you know if your name is available.
  6. No summary. Here is where you promote your business – not your resume or your life story! You have a business, you’re not looking for work. Here’s where you add relevant keywords describing what you do and what you offer. Use bullet points not long, wordy paragraphs. Don’t use “flowery language” either. Get to the point. You’ve got plenty of space here. Use it.
  7. Only one job experience. For a profile to be complete, LinkedIn requires at least 2 jobs. Add even a college job in there. Make sure that your current position is where you are working now. Even if you do more than one thing. Moreover, make sure people know exactly what it is that you do!
  8. No recommendations. Recommendations are important as they carry more weight than “endorsements”. Anyone can click on the “endorse” button — even if they know you or not. Recommendations have be to personally written by someone who knows you or your work and they need to be connect to you on LinkedIn.
  9. No skills. These are your keywords. You can put up to 50 skills. Use them.

    LinkedIn All-Star

    Once your LinkedIn profile is 100% complete, you’ll be an All-Star!

  10. No company profile. As mentioned in #2, companies have company profiles. You must have an email address at the company URL to set up a company page.
  11. Not participating in groups. There’s a group for every interest and industry out there. Search for those where your target market hangs out, post and participate in discussions regularly.
  12. Not having a link to your website  – The link must go to your current website and the website should work properly and showcase what you do. The link helps with search engine optimization (SEO). It helps promote your business.
  13. No business email address – Unless you’re looking for work, the email address should be your work email with your website URL. If you are job searching, make sure your email is not a funny or cute name. Keep it professional.
  14. No phone number  – If you are in business for yourself, you need to make it easy for people to contact you! There are still many folks out there who prefer to call rather than email. It’s easier to call you from a mobile phone. More and more people access LinkedIn via the mobile app. If your phone number is there, all they have to do is touch it to call you.
  15. No link to Twitter – You’re missing a huge marketing tool if you’re not on Twitter and if you don’t have your Twitter account linked to your LinkedIn Profile.
  16. No link to your blog – Again you’re missing the biggest online marketing tool if you’re not using a blog to show off your expertise.
  17. Having multiple links to wrong sites – one person has 2 links to her one Twitter account. Another has a link to a site that either no longer exists or hasn’t yet been built.
  18. Posting about sports, religion, politics or personal topics. LinkedIn is a professional, business-only site. Save the personal stuff for Facebook.
  19. Trying to set up a company profile with a Gmail or Yahoo email. You can’t. You must have a verified email address with your company’s URL.
  20. Trying to set up a company profile that’s not listed in your experience. You have to have your company listed in your experience with the exact same name. Your are connected to your company as an employee.
  21. Not knowing the difference between “Update” and “Publish a Article”. “Update” is a status update similar to Facebook. “Publish a Article” is writing an article in LinkedIn’s blogging platform, Pulse. It’s like writing for your local Business Journal. Write at least a 500-word article.
  22. Sending promotional selling emails just because someone is in your network. That’s spamming and it is not tolerated anywhere in social media. Just because I’m connected with you doesn’t mean that I’m interested in your product or service. It’s not who you know, it’s who your friends know.
  23. Starting a group thinking you’ll get participants. Just because you start a group, doesn’t mean people will flock to join. It will help if you have an existing organization and a plan for what will be the theme and discussions.
  24. Spamming groups. No better or faster way to lose credibility than to self-promote in a group.

Whether your B2B or B2C, you can benefit from having a LinkedIn profile. You:

  • Show off your expertise
  • Toot you own horn
  • Establish credibility and trust
  • Network with potential referral sources

Remember, it’s not who you know, it’s who your friends know.

LinkedIn is in the process rolling out their new layout. That means not everyone sees it at once. I still an not seeing the new one. As soon as I do, I’ll be doing a update video for the Social Savvy Solution Members Only Learning Center. You can learn the LinkedIn basics — as well as the other major networks — and then get a tour of the new layout when it rolls-out my way. Your Social Savvy Solution Members OnlyChange is tough

 

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Get Found On Social Media-they’re as Powerful as Google

The social media networks: Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest and YouTube, each have very powerful internal search engines that rival Google.

If you don’t have your business profiles optimized for their search engines, you won’t come up in search results. They work the same as Google — based on keywords and phrases that searchers enter into the search box to find what they need.

Also, your social media business profiles come up in Google search. Searching for information on a business, I entered the name and their LinkedIn company profile came up first – above their website! I was searching to get more information on a candidate and when I Googled her name, her Facebook business page came up before her website.

Here are some tips to help you tweak your social media to make them POWER PROFILES!

  1. Clearly define your target market. The better you get to know your target market niche, the better you’re going to be able to reach them.
  2. Do some keyword research. This will tell you the keywords and phrases your potential customers are using. Google Keyword Planner is the best. It’s part of their AdWords program, but it’s free to use.
  3. Twitter has a powerful internal search engine as do all the social media networks. Once you have your keywords, it’s time to get creative with your social media profile descriptions.
    1. Twitter and Pinterest only give you 160 characters so don’t use “flowery language” — make it keyword-centric.
    2. Facebook, Google+, and LinkedIn give you a lot of space, use it! But same thing — keep it keyword-centric.
    3. Instagram is shorter at 150 characters.
    4. YouTube gives you several places to add descriptions including the video defaults. BTW, YT is the 2nd largest search engine next to its parent, Google. “How to” is the most searched-for phrase.
    5. Use hashtags on the major keywords on Twitter, Pinterest and Instagram.
    6. Spell check! Some of these search engines give you exact matches. If you misspelled something, it won’t come up.
    7. Put yourself in your target market’s shoes. Look at everything from their perspective.
  4. Make sure you have the correct URL (web address) linked properly. This helps with overall Search Engine Optimization (SEO).

You have only 7 seconds to catch a visitor’s attention. Make it good!

Your graphics should be of good quality, not fuzzy and a visitor should know instantly what it is you do and have to offer.

If you need help with your social media profiles, here are two alternatives for you:

  1. Grab our Social Media Success Startup Pack (ON SALE NOW!) – it has all the resources you need for keyword & market research, plus much more!

  2. Schedule a free 30-minute phone consult and analysis. I’ll look at your website, even do an SEO test, and your social media networks and tell you what could be improved.

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Learn the Social Media Lingo for Effective Marketing

When you get on any of the social networks, do you feel like you’re in a foreign country? Yes, the social media lingo is part of the culture of the networks. Think of each network as its own country and you need to learn the lingo and the culture before you can effectively market your business on it. Then there are the letters: SEO, SEM, SERP, HTML, etc. Even if you hire someone to do your social media for you, how do you know if what they’re doing is right? How do you know if it’s effective? If they send you a report, do you know the difference between impressions and reach? Likes vs actions? Mentions vs tagging? 

In this Wednesday With the Wiz video, I explain why you need to learn the social media lingo.

OK, how do you learn? With the Ultimate Social Media & Online Marketing Glossary! Get yours here!

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11 Improvements Microsoft can do to make LinkedIn Better

Breaking news in the social media world! Microsoft is buying LinkedIn! It won’t be finalized till probably the end of the year, but here are a few things they can improve to help LinkedIn compete with Facebook and Twitter – especially for ad dollars and to promote Microsoft’s Office 365 and Dynamics CRM products.

Jeff Weiner, CEO of LinkedIn wrote in a blog post:

Today we are excited to share that LinkedIn has entered into an agreement to be acquired by Microsoft. We are joining forces with Microsoft to realize a common mission to empower people and organizations. LinkedIn’s vision–to create economic opportunity for every member of the global workforce–is not changing and our members still come first.

Our companies are the world’s leading professional cloud and network. This deal will allow us to keep growing, investing in and innovating on LinkedIn to drive value for our members and our customers. Our members will continue to develop their skills, find a job and be great at that job, using our platform. We will continue to help our customers hire top talent, market their brand, and sell to their customers.

The LinkedIn you know and value is only getting better. LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s professionals have connected to opportunity for 13 years, and this is an opportunity for us to truly change the way the world works on a massive scale.

Here are the changes or fixes that I’d like to see Microsoft do to make LinkedIn better:

  1. Something Microsoft might help with is better formatting for company pages. Better targeting: If I want to reach women business owners over 40 with a paid ad, I can’t. They need to add gender and age somehow.
  2. Formatting in both the personal summaries and the company pages: You should be easily able to add bullet points, bold, italics and hyperlinks in summaries and on company pages.
  3. Better analytics: I want to know more about my followers and my company’s followers: Location, gender, age besides industry and company size. Look at what Facebook, Twitter and Pinterest offer.
  4. Ability to add more than 4 locations on a company page: I had a client who had 9 locations. I had to add them in the description and ran out of space.
  5. Easier to classify Pulse articles: There are too many people publishing on LinkedIn and I bet not many of them are getting seen.
  6. Call them “articles” too: Many non-techie people confuse “Publish a Post” with “Updates” – you’d be surprised.
  7. Make the publisher better: It’s the worst word processing program ever. Make it more like WordPress.
  8. Require people to upload a picture before they can publish their profiles: people need to understand the importance of having a picture.
  9. Warn people before they put a company name as a personal profile: it’s shocking how many people do this.
  10. Allow companies to join groups like on Google+ communities: helps with brand exposure.
  11. Get hashtags to work: LinkedIn is the only network where hashtags don’t work!

We shall see what this acquisition will bring.

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Powerful Facebook Features that You Need to Know About

Have you noticed all the new Facebook features? Maybe not.

Besides “Reactions”, there are several other new Facebook features that they haven’t fully released to the public yet. I wrote about the Business Directory, but there are a few things you need to know about it.

  • It’s still kind of in the “beta” version. You can’t find the Business Directory on the Facebook home page yet. They’re still trying to get the bugs out. Every time I go to it, it looks different. When I took this screenshot, all that you see is Facebook’s pages.  Facebook Features: Business Directory
  • When I did a search for “Phoenix, AZ”, look what I got: Facebook Features: Pages DirectoryBesides the logos, what do see that is prominent? REVIEWS!
  • Reviews are going to be very, very important! As are Page Likes!

Facebook’s newly updated Places Directory is pretty impressive.

Facebook Features: Places DirectoryWithout clicking or searching for anything, it knows that I’m in Phoenix, AZ, because I have that as my location on my profile. (Why a picture of Paris comes up, I don’t know.) Each time I go here, I see something different under “Popular places in Phoenix, Arizona”. The first time, I got Buddy Stubbs Harley Davidson. Now, based on my physical location, I’m very near to the Harley dealership. However, I’ve never searched for it or liked it. The other location that came up, that time, was a restaurant down the street from my office, that I once looked at their menu. When I took this screenshot, I got 2 hotels and the Desert Botanical Garden featured. I know I’ve liked the Grand and the Garden and I may have checked-in at the Phoenician once.

So, what does tell us?

Places are going to come up based on:

  • Location and the proximity to the searcher or the city name
  • Popularity, which is determined by:
    • Reviews
    • Likes
    • Check-ins

Hence, it’s vitally important for any LOCAL BUSINESS. To encourage their customers to…

  1. Review them on Facebook
  2. Like their page
  3. Check-in when they’re there

Also, your business’s Facebook page has to be one of your main showcases for your business. That means…

  • Good, clear quality graphics
    • A logo that’s not cut-off. You can’t upload a rectangular logo into a square. It will get cut off.
    • A cover graphic that will tell a visitor what it is that you do in seconds. No text that obstructed by the page features and no fuzzy graphic. You can’t take a small graphic and stretch it to fit! 
  • A completed “About” section. Facebook gives you the most space of all the networks to add company information. USE IT! Make sure visitors can contact you and they know what it is that you do.
  • A clear call-to-action (CTA) button that goes either to a contact page, website, video or for local businesses, “call us” – so a mobile user can easily call you.

Reactions are new, too.

I’m wondering how soon the other major networks are going to adopt them. Any user, if they’re using it as themselves as an individual or as a business page, can not just “like” a post, but show their reaction: “Love, Ha-ha, Wow, Sad or Angry”: Facebook Features: Reactions

The question is: Are they reacting to the post or to the company?

Facebook is going to have break down their analytics. Right now they only show under “Engagement”: “Reactions, Shares and Comments”. “Reactions” replaced “Likes”. They’re going to have to show which posts got which reaction. Another thing to keep in mind if your followers are only hitting “Like” – that’s the fastest response. You need to hover your mouse over the Like button so the line of Reactions come up. Then they need to select the one they want. Takes a few extra seconds.

April 12, Facebook is going to release a WordPress plugin that’s going to help you publish your blog posts via Facebook Messenger!

According to Marketing Land, it’s Facebook’s attempt to make Messenger more than just a chat/texting app, but also a content app. It only works with WordPress! If you don’t have a hosted WordPress site, we can help you learn how to build your own and learn how to maintain it as well as blog effectively. Check out our full class schedule here.

Live Streaming

Move over Periscope, Meerkat and Blab! Here’s comes Facebook Live Streaming! Facebook Features: live video streamingIt’s available on Facebook’s mobile app for iOS and Android. You’ll see the live video option when you click on “status”. Here’s a podcast from Facebook Guru, Mari Smith on how businesses can use the new Live Video feature.

The bottom line is, whether you’re Business-to-Consumer (B2C) or Business-to-Business (B2B), you need to be on Facebook.

Yes, even B2B companies. That’s where the people are. You’re not going to ignore the other networks. They are all free billboards and listings. But you definitely have to clearly know who your target market is and where they spend most of their time. With all these new Facebook features, Facebook is still going to remain number one.

Download the free Define Your Target Market Workbook here!

Oh, and Like us on Facebook!

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