Video Testimonials – A Great Digital Marketing Tool
Video is hot! People are more likely to sit and watch a video than to read an article.
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social networking
Effective Social Media Marketing on a Shoestring Budget
Navigating social media marketing on a tight budget is essential for small businesses looking to grow. By mastering free tools, learning to manage campaigns yourself, and following a clear, strategic content plan, you can effectively reach your target audience organically. Focus on defining your unique value, analyzing monthly metrics, and building genuine customer relationships.
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Social Media: How to Grow Your Following, Exposure, and Reach!
The best way to grow a social media following is still organically, not paid. You never want to buy followers. They are fake accounts, and the networks regularly purge fake and bot accounts. You also don’t want to spend valuable ad money to grow your following. Moreover, it’s a waste of money. Followers are finicky.
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How & What Should I Post on Social Media to Get Results?
You’ve done your research. You’ve determined who your target market is and which social networks they use most often. Now you need to get your social media strategy going.
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Pinterest for Business: Harness a Powerful SEO & Discovery Engine
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. It’s grown to over 630 million active monthly users! Furthermore, the top market is the U.S. with 90 to 105 million users. Over 250 million users engage with the platform weekly. Though it is more B2C than B2B,
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Why Should You Keep Business and Personal Social Media Separate?
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting, or even posting on the wrong social media account. Now, if you happen to work in news media, politics, or a religious organization, this article isn’t for you. I would expect to see those types
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Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?
A small business owner once asked me, “Should I follow back everyone who follows me on social media?” It depends. Let me explain. Each Social Media Network is Different… They each have their own culture. What’s fine to do in one may be a no-no in another. Here’s a rundown of the following best practices.
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When Digital Marketing Technology Doesn’t Work Right
Technology – you can’t live without it, and sometimes it just doesn’t work as it should. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with Sendible, and one time she emailed
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What You Need to Know on How to Build a Social Media Following
If you’re just starting with marketing your business on social media or if you’ve had your accounts set up but haven’t been using them, you need to spend some time up front building your social media following. Besides growing your following, posting on social media now helps you get noticed by the AI Answer Bots!
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The Pinterest Difference: Why You Shouldn’t Ignore It!
The two most misunderstood social media networks are X (formerly Twitter) and Pinterest. If you’ve watched any of my older videos or taken any of my social media marketing classes, I liken the social networks to cars. X is like a sports car – fast, newsy, it’s life in 280 characters or less. It’s great
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