Archive for social networking

How and Where to Best Reach Different Generations on Social Media [Infographic]

I asked a new client, “Who’s you’re target market?” He replied, “Everyone!” Yikes! Unfortunately, not like back in the day of the Yellow Pages, you can’t place an ad or two in the local paper or the YP and expect to get results. Each social media network has its own audience — a distinct user base. Understanding the different generations and how they use social media, is crucial for effective marketing.

The particular client I mentioned wants to reach a broad audience of different age groups and occupations. Which is fine, however, you market to someone under 40 (Gen Z & Millennials) differently than you would to someone over 40 (Gen X & Baby Boomers) – and on different social networks.

In a nutshell, here’s how, when and where to reach each of the generations: Use Snapchat to reach the under 21 crowd.

Gen Z (<21):

SnapChat and Facebook – the prefer to see real people (authenticity) in marketing rather than celebrities. (Go figure.) Use short, positive content – mostly videos. Best time is early morning and late afternoon.

Use Instagram to reach MillennialsMillennials (22 – 40):

Facebook (their primary news source), Instagram (for the younger half), LinkedIn and Tumblr (Yes, Tumblr is still around!) They’ll skip video ads as soon as they can. 87% own smartphones and will turn to social media when making purchasing decisions. Post relevant, credible content, that they care about.

Gen X (41 – 52):

Use Pinterest to reach Gen XersFacebook (They spend almost 7 hours on there a week!), Pinterest and YouTube. Reach them between 9pm and midnight. They are more brand-loyal than other age groups. Gen Xers have the 2nd largest disposable income and they go for nostalgia and comfort. Use videos and visual content with straight-forward clicks to website. Moreover, they prefer to use a computer rather than a mobile device.

Baby Boomers (53 – 71):

Everyone's on Facebook! These folks prefer email to communicate, yet, they spend 11 hours or more on Facebook each week! They’ll respond to quizzes and polls more so than the other generations. They are vocal and opinionated and prefer slower, informational video content.

 

What stands out to me, besides the fact that they ALL USE FACEBOOK, is that missing from here are Twitter and Google+. That calls for another blog post!

However, not everyone falls perfectly into each of these groups. Individual preferences will differ. That’s why you need to clearly define your target markets’ personas, taking into consideration their habits and preferences first (Get a FREE Workbook!).

This infographic from CitiPostMail, breaks down the generations, which social network they prefer and what type of message will catch their attention:

(Note: There is a discrepancy in the age brackets.)

How and Where to Best Reach Different Generations on Social Media

So, now that you have an idea where your target market hangs out, your next step is to learn everything you can about Facebook and the networks that they prefer. Best place to start is right here in your Social Savvy Solution Online Training Center. Here you’ll find, easy-to-follow videos covering all you need to know about each of the major social media networks, their culture and differences, along with strategies for each of them. Also included are videos on how to use hashtags and how to see what’s working and not working. All for just $20/m! Yes, you can, if you commit yourself, watch all the videos in one month then cancel if you wish.

Your Social Savvy Solution Members Only

This  infographic How to Market to Different Generations on Social Media appeared first on Top Dog Social Media.

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Top 10 Best Social Media News for the Week of Jan. 6

So how’s the first week of 2017 been treating you? I’m pleased to announce that I’ll be assisting 2 new start-up businesses do market and keyword, research, strategic and tactical planning, setting up their social media platforms and building their following. You’ll hear more about them down the line as I record myself doing a lot of the work so you can learn how to do it yourselves! And that’s what this is all about!

Empowering You to Become Social Savvy!

Here again are this week’s Must-Read, Social Media News You Can Use!

      1. Marketing automation for the little guy is helping to power the new economy – Marketing automation has become very affordable. I use MailChimp (ad link) and it works like a charm for me. The marketing automation feature is only $30 a month. It’s pretty basic and for those of you starting out and trying to grow your email list, you can’t beat the price! However, you have to have an enticing offer so that a visitor will give you their email address. That’s a conversion.

        Related: 3 Elements of an Effective Website that Produces Results


      2. 6 Tactics for Turning Your Website into a Lead Generating Machine – This one goes with the one above. Isn’t that the goal of your website to generate good, quality leads?
      3. Mixed Signals on Social Commerce – I wrote about this in my 2017 outlook for social media piece. 1 in 5 Internet users have actually bought something directly from social media. That’s impulse buying!
      4. 9 Ways to Sell on Social Media – Back when social media began, we were told not to “sell” on social. Social media was supposed to drive traffic to the website and that’s where they convert. Conversely, the social media networks are now making it easier to sell on social.
        Make 2017 Your Best Year Ever!
      5. Top LinkedIn Demographics That Matter to Social Media Marketers – Many B2C marketers ignore LinkedIn. Nonetheless, according to the demographics, LinkedIn users have buying power.
      6. Will StumbleUpon Help in Improving the Website Traffic – Some of you may not have even heard of StumbledUpon, but it is a free tool to help with search engine ranking.
      7. Does Content Actually Bring in Customers? – I know some of you are still not convinced that blogging and producing useful content for your target market(s) actually works. Maybe seeing it on Entrepreneur Magazine will persuade you to take it seriously.
        Blogger and copywriter service
      8. Here’s the First Periscope Live 360° Video Taken Underwater – I wrote about 360° video in the 2017 Content Marketing outlook piece. Here’s another cool example. What you can do with this is only limited by your creativity.
      9. 21 Tips on Running a Great Social Media Contest – Contests are a great way to get exposure, grow a following and drive traffic to your website.
      10. Consumer Trust Is Evolving in the Digital Age – People buy from whom they know and trust. Embracing this fact is crucial to marketing success. Interesting data on generational breakdowns regarding the sources they trust. Furthermore, understanding how people in different age brackets use online media is important.
        What You Need to Know About Social Media and Website Analytics

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Your 2017 Success Plan: 10 Social Media Truths You Need to Know

I covered SEO and Content Marketing for 2017. Here we go with Social Media Marketing. Think about this: 10 years ago, in 2006, when Facebook, Twitter even companies like HubSpot were in their infancy, who could have imagined that 10 years later, 2.3 billion people would be active in social media? (See more stats in #10 below.)

If you’ve been ignoring, afraid of, or otherwise not doing any social media marketing, well, continue ignoring it at your peril. Yep. If you want to succeed in 2017; because you want new business; if you want exposure, you need to embrace social media marketing.

“You need to invest in other marketing skills and put as much effort and investments in them.” ~Derek Iwasiuk in Addicted2Success

Here’s what’s going to be HUGE in 2017 in Social Media Marketing

1. Facebook Video

Facebook Live Video part of Content Marketing for 2017 SuccessIn 2016, Facebook introduced Facebook Live Streaming Video. You can broadcast from your personal Facebook page as well as from your business page.

“Facebook’s been refining their focus on video for some time, and you can expect this to continue into next year.” ~Social Media Today

Live and Native Videos get more exposure on Facebook than plain posts. A Native Video is one of your videos uploaded directly into Facebook not just a YouTube or Vimeo link shared on your page.

What You Need to Do: If you remember anything from this post it’s VIDEO FIRST on Facebook!

2. Facebook Search

Imagine this: 2 billion searches daily! And they are constantly changing their algorithm in order to “improve” search. Facebook is getting like Google. They want the most relevant content to come up when someone searches for something. On Facebook, that can be posts, pages, videos, people, shopping, places, groups, apps, anything!

So, it’s crucial that you rewrite your Facebook business page descriptions and make them keyword-centric. Create unique keyword-rich using descriptive content. This also applies if you are an ecommerce site.

“Ignore Facebook at your peril — even if you’re B2B!” ~ Brian Sutter, Forbes

What You Need to Do: Apply the same keyword research you did for your website to your Facebook page. Fill in ALL the boxes.

3. Facebook “Seeking Recommendations”

“Whether traveling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family, and local Groups on Facebook for advice. We’re rolling out a new tool that makes it easier to get and organize all those recommendations in one place.” ~ Facebook

Finding local events is going to be part of this service. So, if you have an event, set it up on Facebook from your business page. Make sure your graphic is of good quality and you have the description with all the relevant keywords. They’ll be rolling out a new version of the event dashboard in the next few weeks. (“Rolling out” means that not everyone sees the new format at once.)

What You Need to Do: Make sure your Facebook business pages are setup nicely with good graphics and a call-to-action.

If someone is recommending your services or products, you don’t want to miss out on a potential customer because you’ve been neglecting your Facebook page!

Are You Making These Social Media Mistakes?

4. 360° Video on Facebook

Talk about changing perspective! How cool is this!

What You Need to Do: Investigate to see what’s involved with producing 360° video.

Get started with this article from Search Engine Journal.

4. Social Customer ServiceSocial Media Terms Glossary & Online Marketnig Lingo Guide Free ebook

Enough on Facebook! No, back up. The new Facebook business page design makes it easy for a visitor to message you from Facebook. If you have a fast response time – that is, within hours, not days, you’ll get a badge to display on your page showing you have a quick response time.

Twitter is another one. When people are not happy with customer service, they’ll tweet out their frustrations. It’s up to you to be monitoring any mentions or hashtags and respond quickly. Do not do automated responses. Recently, a certain insurance company was trending on Twitter (thousands of people were talking about it) and one person mentioned @Geico. Well, Geico’s automated response system replied to their tweet, with “We’re here to help! Let us know what we can do for you!”. The funny thing is, they were just mentioning it. They weren’t complaining. Instead, Geico, should have picked up on what was going on and used it to their benefit. What happened was, that lots of people were retweeting that tweet and making fun of Geico’s auto response. Not good.

Social Customer Service is expected by consumers however, not many companies are using it.

It’s all about building relationships. Of course, relationships can’t be built if you automate EVERYTHING!

What You Need to Do: Make sure you check your social media at least once a day and monitor your mentions.

5. Twitter will Become more Powerful

News no longer breaks, it tweets.

And our incoming president, Donald Trump knows it. Like him or not, he knows the power of Twitter. He’d rather tweet out an announcement before informing the crowd of reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pickTweets come up in Google search. Because Twitter goes so fast — like a never-ending news ticker — you can easily share 10-20 posts a day. Use a tools like HootSuite (ad link), Buffer or TweetDeck to schedule content out. However, when sharing pictures, make them “native” on Twitter by uploading them directly on Twitter proper or using TweetDeck.

What You Need to Do: Learn Twitter’s Culture so you can use the Tool Properly and Effectively.

6. You’re Going to Have to Pay to Play

Facebook boost post paid advertisingFurthermore, online ads will be more expensive. In other words, your $25 a week will buy you less reach and keyword bids will be higher in pay-per-click (PPC). My advice still is NOT pay for advertising until you’ve tried doing it “organically” (not paid) for 3-6 months. Although, you can continue to avoid paid advertising, but more than likely, your competition hasn’t. You’re going to have to pay to get extra exposure — especially on Facebook. That’s how Facebook makes money. They fix their algorithm (search engine) to show less from business pages that don’t pay. Nevertheless, there are still ways to get exposure on Facebook without paying and it’s with videos. (See #1 above).

What You Need to Do: Familiarize yourself with the Best Practices of PPC and paid online advertising.

Now, I specialize in non-paid, organic social media and SEO marketing. That being said, if you’re thinking of doing paid advertising, here are a few articles to guide you…

7. Social Conversions

Get Your Social Media Startup Pack now!Get them while they’re hot to buy! Those impulse buyers. They see something they like and have to have it now! Social conversions is a feature that many of the social networks are offering. Pinterest has it down with their Promoted Pins. You pin something from your shopping cart and people can purchase it without leaving Pinterest. The idea is to avoid a shopper having second thoughts or being distracted when they go to your online ecommerce site to purchase something.

Facebook, SnapChat, Twitter and Instagram are all working on providing this service. It’s part of PPC or “pay-to-play” that I wrote about above. The networks are attempting to make it easy to pull in your ecommerce products into their systems, but it may take a little programming on your part. Moreover, ecommerce sites like Shopify and Etsy have tutorials on how to integrate your store in the social networks.

By the same token, on the non-paid side, the new redesign of Facebook’s business pages improved on the call-to-action (CTA) button. Make sure you’ve got yours leading the visitor to the right place to get the most conversions.

What You Need to Do: Familiarize yourself and keep up with the latest new ecommerce in social media features.

Make 2017 Your Best Year Ever!

8. Email Matching with Paid Social Media Advertising

Another feature that the social networks are offering is “Email Matching”. You upload your customer email list to the network and when someone on your list logs on, they’ll see your ads.

What You Need to Do: Again, do your research. Learn before spending money.

9. Big Data, Analytics and Insights

Going along with all this advertising comes tracking what’s working and not working. Enter Analytics! Analytics aren’t as scary as they seem and you don’t need to hire an analyst to understand them or to get valuable information from them. Besides Google Analytics, each of the networks has insights and analytics available even if you don’t pay for advertising.

You must check these at least once a month so you can judge which posts were effective and what isn’t bringing you business or doing what you expected. [Related: Determine Your Key Metrics Before You Start]

Free Download: Define Your Target Market WorkbookAll the networks also use the data garnered from users to help you find your target market niche. Additionally, they assist you in targeting your perfect customer. That’s why you need to Define Your Target Market first and then do some research on them. For instance, if you’re on Snapchat trying to reach Baby Boomers, you’re not going to be successful. If you want to reach 12-24 year-olds, then yes, Snapchat is a tool for you.

What You Need to Do: Get into the habit of checking your analytics at the end of each month.

10. Social Media Statistics You Can’t Ignore

In conclusion, here are 10 of 2016’s Big Data stats that should open your eyes to the power of social media marketing.

  1. Close to 2 billion people are active mobile social users (Vendasta). This means that people take their social media with them wherever they go. They access it at all times of the day. This is why it is so important that your website is optimized for mobile (and I wrote about this in the 2017 SEO post) so when a mobile user goes from your social media page to your site, it’s a smooth transition to a conversion.
  2. 84% of Internet users are on Facebook (Vendasta). Even if you’re a B2B business, you can generate leads on Facebook. That’s where the people are! That being said, with more and more businesses, both B2C and B2B, marketing on Facebook, it behooves you to have a distinct strategy to reach your specific target market. Without a good strategic plan, you’ll be wasting time, effort and money and not getting the results you want.
  3. Over 40% of Twitter‘s 317 million active users learn about products and services via Twitter (Vendasta). I recommend using Twitter daily for brand exposure and SEO. (See #5 above)
  4. 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content (SmallBizTrends). In addition, 50 percent of B2B buyers use LinkedIn when making purchasing decisions. Even for B2C businesses, both your personal profile and company pages on LinkedIn boost credibility. In case you didn’t know, Microsoft bought LinkedIn so look for some big changes to the platform in 2017.
  5. There are 540 million active users on Google+, 62% of them are B2B marketers (Vendasta). Believe it or not, there are active users on Google+. The power of G+ is that everything posted “public” gets indexed in the search engine.
  6. 60% of millennials have an account on Instagram and they hit 500 million active users in 2016 (Vendasta). They grew by 100 million in one year. Facebook owns Instagram and they’re only going to be making it a better user experience.
  7. Pinterest has more than 150 million monthly active users (HootSuite). 60% of pinners are under 40 years old. Though the majority of Pinterest users are women, the male population on Pinterest has increased by 120% in the past year. (Must be all the DIY stuff!)
  8. 50% of young adults in the US watch videos on Snapchat (Vendasta). They hit 200 million users in 2016. 60% of millennials in America use Snapchat. If you’re trying to reach the younger market, you need to consider Snapchat.
  9. There are 900 million unique visitorss to YouTube every month (Vendasta). They are the most visited online platform with 8 out of 10 Internet users visiting YouTube monthly.
  10. Almost 90 percent of marketers say their social media marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. (SmallBizTrends)

What You Need to Do: Stop procrastinating and get your social media act together NOW!

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Last Year’s Social Media Marketing Predicted Trends: What Came True?

Don’t you just love December? It’s the time when all the experts, gurus, geniuses, pundits, authorities and mavens write their recaps of the year’s social media marketing news and trends. They then come out and predict what’s coming in the new year. I’ve been collecting blog posts and articles from all the “experts” out there and will be curating them into my 2017 predictions which I’ll launch next week.

Here I dug up my 2016 Social Media Marketing Trend Predictions for 2016 and we’ll see what came to pass and what didn’t happen.

Facebook

Let’s start with Big Daddy, Facebook. They were supposedly going to offer options for publishers to monetize content. That didn’t happen. At least not that I noticed. They did, however, focus on Messenger, adding advertising options and more features. They have enhanced their Business Directory, internal search algorithm and Places Directory.

What no one saw coming was Facebook Live Streaming Video. That has turned online marketing on its ear. Now any user can broadcast themselves from their personal profile and any business can broadcast from their business page – LIVE! And it’s FREE! Though apps like Periscope (owned by Twitter) and Meerkat offered live video streaming, it took Big Daddy, Facebook making this feature available to its nearly 2 billion users to really make live video a major trend. I’ll cover the future of this in the 2017 predictions post.

Twitter

Though I didn’t have any specific 2016 predictions for Twitter, 2016 has been Twitter’s year and we can thank Donald Trump and Hillary Clinton. Imagine that President-Elect Trump would rather tweet out his latest news of a cabinet appointee than tell the reporters waiting in the lobby of Trump Tower. Donald Trump Tweets Secretary of State pick

Twitter is merging its Periscope live streaming into their mainline app. Yay! One less app to deal with. Twitter also improved their analytics and advertising audience targeting to compete with Facebook. They also tweaked their platform so you can easily add pictures and links without them taking up valuable 140-character space.

Google+

As predicted, Google+ is not dead, nor is it dying. It’s still Google’s social network that they use to measure what people find popular. They launched the new layout and format focusing on Collections (which are like Pinterest Boards – though not as easy to use) and Communities (which are like LinkedIn and Facebook groups – though not as popular). And of course, Google+ is still a network created by developers without taking the end user into consideration. What used to take 1 or 2 clicks in the old version, now takes 3, 4 maybe even 5 clicks. HOWEVER, Google+’s main benefit is its connection to the Google search engine. Anything posted public is indexed in the search engine. Even doing some micro-blogging on G+ helps with SEO (search engine optimization).

LinkedIn

The professional networking powerhouse, LinkedIn, is on its way to joining Microsoft’s family. They did make changes to LinkedIn Pulse – where they incorporated Pulse articles into the user’s newsfeed. If they’re following a company or a user, they’ll see the articles. They did start calling them “articles” rather than “posts” which was confusing. LinkedIn is actually encouraging people to contact connections for sales by merging what used to be “InMail” — their internal email system — with their text messaging platform. They launched their Profinder, where freelancers can list themselves and receive RFPs (requests for proposals). Access Profinder from the “Interests” menu.

LinkedIn Profinder

Most of the rest of the social media marketing predictions for 2016, I wrote about last year still hold true. Except for the demise of Blab and the slow death of Periscope, with both Facebook, Twitter and now Instagram adding the live streaming video features, anyone can be a broadcaster. We’re still waiting for YouTube Live. Interesting how Google, who was the first to come out with live streaming in Google+ Hangouts is the one that’s now lagging behind Facebook and Twitter with making it simple and user-friendly. IMHO, the Google developers need to stop thinking like developers and starting thinking like the end user.

One thing still holds true, Social Media Marketing is constantly changing!

Stick with Me and I’ll Continue to be Your Guide!

Make 2017 Your Best Year Ever!

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Q&A: Do I Have to Follow Back Everyone Who Follows Me on Social Media?

Someone asked, “Should I follow back everyone that follows me on social media?” It depends. I explain in this video:

Below is the full transcript of “Should I follow back everyone that follows me on social media?”:

Should I follow back everyone that follows me on social media?Someone asked, “Should I follow back everyone that follows me on social media?” It depends. Let me explain. On Facebook, a business can’t follow a person. They can thank a person for liking their page — especially if they’re trying to get the first 30 or 100 likes. You get added features at those benchmarks. On LinkedIn, you connect with people who would be potential clients and/or referral sources and you don’t have to accept every invitation to connect. Twitter is the only network with a culture where people expect to be thanked for following you, retweeting – that is sharing a tweet with their followers — or mentioning – aka a “shout out”. You don’t have to follow everyone back. Here’s how you can judge who to follow or who to ignore on Twitter.

Are they in your industry or a related industry? Look to see how many tweets they’ve made and how many followers they have. Are they sharing content that is of value to you or your target market? You also want to follow influencers and newsmakers — the folks with a lot of followers and are actively tweeting.

Look at when they joined Twitter and when they last tweeted. They could be a newbie. If you like what they’re posting, by all means, follow them back. Basically, everyone starts off as a newbie – following a lot of people to get noticed; then as you share good, quality content, you become a relationship builder with more or less an even follower to following ratio. And that’s the idea — you want build relationships.

You eventually become a newsmaker. OK, you might not get to the millions of followers like Forbes has, but you’ll have more followers than you are following. At this point, you can be choosier as to who you follow back.

Beware of the fake accounts. They usually are an egghead – they haven’t uploaded a picture or logo; they may have many followers, but a couple of tweets. You can just ignore these folks. There are also the ones that want to sell you something. You don’t need to thank these either or follow them back, unless you may be interested in what they’re selling.

You may encounter information gatherers. These folks follow a lot of people, but they don’t tweet much and they don’t have nearly as many followers as the number of people they are following.
Basically, if they’re not tweeting – and tweeting recently and a least something daily, they’re not worth following. Which brings me to the point that, if you’re not tweeting regularly, you’re not worth following!

What about Instagram? Well, same thing applies. Do you like what they’re posting? If so, then follow them back. On Instagram, you can only like or comment on a picture or a story that someone shared. On both Twitter and Instagram, you an always unfollow someone if you don’t like what they’re posting.

Hey, and if you have a burning social media, SEO or content marketing question, please either comment below or shoot me an email! Thanks for watching & my goal is to help you get social savvy!

If you still don’t get how all this works, check out the Social Media Marketing Resources at Your Social Savvy Solution!

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Top 10 Best Social Media News – Dec. 2, 2016

This week in Social Media NewsOh, it always happens this time of year — the reviews of 2016 and the predictions for 2017. I’ve been collecting those and will be picking out the best for a post soon. Wow! There was a lot of social media news to sift through this week!

One thing’s for sure, we can never stop learning.

Learning is like Rowing Upstream: Not to Advance is to Drop Back. ~ Chinese Proverb

Here are this week’s best of social media news:

Note: comments are mine.

  1. Facebook Releases New Data on the Rising Opportunity of Messaging for Business [Infographic] – If you’re trying to reach the millennials, this is something you need to look into.
  2. 28 Ways to Get More Followers on Pinterest [Infographic] – I couldn’t have written it better myself!
  3. How to Use Instagram Live Video for Business – Figures that Facebook would add the live video feature to Instagram.
  4. Improving Site Speed: Everything You Need to Know – How fast your website loads affects your Google ranking.
  5. How to Find Social Media Micro-influencers for Your Small BusinessInfluencer marketing is when you make friends with a few folks who have lots of followers and they help promote your social media messages.
  6. 5 Elements of a Successful Social Media Profile Picture – The Psychology of Color is one aspect of great Branding. I cover this in “Branding Beyond the Logo” Class.
  7. Now You Can Create Twitter Moments via Mobile Devices – Ah, Twitter, in their never-ending competition with Facebook and Instagram, comes up with “Twitter Moments” for the mobile app.
  8. How to Create a Social Media Content Calendar for a Year – You know that you need to blog 2-3 times a week (no less than once a week). But, where do you come up with fresh ideas? This will help by just using a simple spreadsheet.
  9. It’s Time to Take Facebook Seriously for Location Marketing – Ok, you local businesses! I’ve written about Facebook’s Places Directory before, isn’t time to start doing it?
  10. Avoid Shopping Cart Abandonment with Better SEO This Holiday Season – You’ve attracted a visitor to your e-commerce site. They start browsing. They start filling up their shopping cart. Then they leave. Why?

Remember, if this all becomes too overwhelming for you, I’m here to help! Book a free 30-minute phone consult with me and we can go over your efforts to see how we can boost your efficiency and get you better results.

What do you need to learn? Please comment below and I’ll see what I can find for you.

1:1 coaching sessions available! Special Holiday Price: $50/hr!

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Top 10 Best Social Media News – Nov. 18, 2016

This week in Social Media NewsThis is the first in a new weekly series I’ll be providing every Friday afternoon. I understand that social media is not only overwhelming for a lot of business owners, but also keeping up with all the changes is challenging to say the least. There are many — if not too many — sources of social media and online marketing news. How do you know who’s the authority? Who’s right? What’s hype and what’s not?

Well, with this series, I’m doing the sifting and sorting for you. Each Friday, I’ll pick the top 10 best, must-read social media and online marketing articles and news stories of the week. They could be news from the networks or advice, tips and hacks from the experts. They’ll cover social media, search engine optimization (SEO), digital and content marketing. In this fast-paced, tech-centered world, taking time to learn and understand how all this works, will only help you be successful. Everyone learns technology differently and no one expects you to grasp it quickly or completely the first time around.

Here are the top 10 Social Media, Must-Read Articles for 10/18/16 (in no particular order):

  1. 11 Ways to Hack the LinkedIn Pulse. Writing for LinkedIn helps build your credibility and establish you as an expert in your field. This post from WordStream provides some tips that will help your article get noticed by more people besides your connections and followers.

  2. YouTube Cleans up Comments. I’m sure you saw how Twitter literally blew up with nasty comments during and after the election. Well, the folks at YouTube caught on and have “cleaned up” their comments and added some cool features.
  3. Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought. Oh, boy. It seems that our friends at Facebook really want you to pay-to-play!
  4. What Makes People Bounce Off Websites? “This is a metric that defines the percentage of visitors to your website that leave the website directly from the landing page without viewing any other page on the website. Bounce rate is given as a percentage of visitors who leave your website.The average bounce rate for an ecommerce website according to data from Google Analytics is 57 percent. The best ecommerce websites’ record bounce rates are as low as 35 percent.”
  5. Give Your Campaign Video Marketing Boost. Video marketing is now an essential part of effective online marketing.
  6. 70% of consumers will leave a review for a business when asked. Reviews on Facebook and other online sites come up in Google searches.
  7. Pinterest queues up autoplay video ads for new Explore tab. If you’re trying to reach the consumer, you need to look at Pinterest. Here is a new feature.
  8. 10 Steps to Build Your Stature as an Influencer. You want to be known as an expert in your field. Here’s what you need to do to get there.

  9. Twitter Releases New Reports on Holiday Shopping Behaviors [Infographic]. It’s not too late to get in on the holiday shopping trends. Check out this info.
  10. 11 proven digital marketing strategies you’re (still) not using. I know, it’s too much, but it works! You can’t continue to ignore marketing and expect your business to flourish.

If you want more, just follow me on your favorite network where I share more content: LinkedIn, Google+, Facebook or Twitter.

Now that you know what you NEED to do, here are some tools that will help you:

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Not sure what you need? Click here to schedule a free 30-minute phone consultation and analysis of your current online marketing efforts.

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11 Easy Ways to Grow Your Twitter Followers & Get Noticed

Why bother with Twitter? Because you want exposure and SEO (Search Engine Optimization). Simple. You want to build a following or a platform.

Platform: Get Noticed in a Noisy World

(Amazon affiliate link)

In his book, Platform: Get Noticed in a Noisy World, Michael Hyatt writes:

There are three benefits to carefully building and nurturing your platform… A platform provides:

  1. Visibility – elevate yourself above the crowd
  2. Amplification – extend your reach
  3. Connection – more connected with your fans, customers and supporters

Tweets come up in Google search! You can’t just set up a Twitter account, automate some content and expect it to work.

Here are some tips to grow your Twitter followers:

  1. Clearly define your target market(s) persona. You’re going to be searching for your target on Twitter search, but you need to identify who you’re looking for. Otherwise, you’ll waste time. Do a little research on them, too.
  2. Default Twitter profile graphic - replace it ASAP. Brand your Twitter account like an extension of your website. You have 7 seconds to catch someone’s attention. In those 7 seconds, they should know exactly what you do and what you have to offer. Replace the default egg graphic with either your picture or your logo. It hast to be 400 x 400 pixels. The banner is 1500 x 500 pixels. Create quality graphics in the correct dimensions. You can’t take a small graphic and stretch it to fit. It will look fuzzy. You also can’t upload a rectangular logo into the square. It will get cut off. Use a free graphics tool like Canva.com to create your pictures.
  3. Write a keyword-centric bio with hashtags. Think keywords. This is no place to be cute or funny. You have only 160 characters to describe what you do and what you have to offer. Make every word count and mean something. Make sure you add the link to your website.
  4. Tweet. Share some content. Because Twitter moves so fast and people log on at different times of the day, you can easily post 10-20 tweets a day using a scheduler or automating content. However, for every 15 tweets…
    1. 10 should be other people’s content
    2. 4 are your original content or tips
    3. 1, no more than 2, should be selling posts with calls-to-action
  5. Search for your target market using Twitter’s search box. Try several keywords and phrases. If you’re local, add location to the search. Take notice of their location, how many followers they have and how many people they are following. You’re looking for people who are active and with a decent following (over 100). Now, take into consideration how long they’ve been on Twitter. It’s possible they are new, but they still are potential customers. How many tweets? Read some of them. What are they tweeting about?
  6. 11 Easy Ways to Grow Your Twitter Followers & Get NoticedFollow people. As soon as you follow someone, they are notified. They will then check out your profile and decide if they want to follow you back. Follow people or companies that are either…
    1. Potential customers – they reflect the description you came up with in your target market research.
    2. Potential strategic partners – connect with people in related industries who could serve as referral sources.
    3. Influencers – these are people with a lot of followers and those followers are your potential target market.
    4. Content providers – these are people in your industry or related industries who post good, quality content that’s worthy to share with your followers.
  7. Use lists to classify users. Definitely make one for Influencers so you can easily follow them and share their content.
  8. Monitor your competition. See what their posting and how often.
  9. Check what’s trending in the morning and then later in the day. See if there’s anything that you can use to spin your marketing message around to get more exposure.
  10. Use hashtags properly. Hashtag major keywords. Create your own. But don’t over do it! Not every word needs to be hashtagged. When someone clicks on a hashtag, all tweets with that hashtags, as well as account bios, will come up.
  11. Thank people for following you, retweeting your tweets and mentioning you. That’s proper Twitter etiquette. It’s how you start building relationships. Check your notifications at least every other day.
  12. Bonus one! Have a Twitter follow button on your website and blog to make it easy for people to follow you.

Oh, and if you think you can take a shortcut and buy Twitter followers, DON’T! They are not your target market. They are fake accounts!

If a lot of what I’m saying here seems like a foreign language to you, then you need the Ultimate Online Marketing Glossary!

Now, this is just Twitter. You can’t ignore the other networks. Each has its own culture and ways to build a following and platform. You need to familiarize yourself with how each social media network works so you can leverage their power effectively.

A good place to start is the Social Media Marketing Boot Camp.

Isn’t it time you got Social Savvy?

Which other social media networks are you using? Please comment below.

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What you Don’t Know about Social Media can Hurt Your Business

It’s time to take Social Media Marketing seriously!

I see SO MANY small business owners making the same mistakes over and over again on the social media networks and it breaks my heart! And it’s only because:

You don’t know what you don’t know!

Ignorance is no longer bliss!

You MUST get your social media act together!

This is what’s working against you when you ignore social media:

  • Your website, or any information about you, does not come up on the first page of Google when a potential customer searches for what you have to offer.
    • Tweets (from Twitter) come up in Google search.
    • Everything posted public on Google+ gets indexed in the Google search engine.
    • Sharing your blog posts on social media creates legitimate backlinks to your site, aiding with SEO.
  • No one knows who you are on social mediaNobody knows you who are.
    • Online posting, when done properly builds awareness that you exist.
    • Participating helps establish you as an expert in your field or industry.
    • Engagement helps you build relationships with potential customers and referral sources.
  • Potential customers feel they can’t trust you.
    • Having an incomplete Facebook page or LinkedIn profile is like having a sloppy lobby. No one wants to keep reading about you, let alone buy something.
    • Social Media helps build credibility and people buy from whom they know and trust.
    • Positive social media marketing builds a positive online image of your company.
  • You reputation suffers.
    • Your online reputation is the new word-of-mouth. Now instead of someone telling 10 friends, they tell 100 or even 1000!
    • You only get one chance to make a good first impression. And that applies to your Facebook page, Twitter profile, website, LinkedIn profile – everything!
    • You can’t just post your stuff! It’s not sell, sell, sell. It’s share, share, share. Offer some free tips and advice. You’ll gain respect and authority.

“Which is larger, that which you know or that which you don’t know?”

“That which I don’t know, I would think.”

“So then, it’s only wise that you seek that which you don’t know.”

 ~The Book of Mysteries by Johnathan Cahn (ad)

So now you’re probably thinking “I don’t know where to start!”
or “This is too overwhelming!”No need to be overwhelmed by social media marketing!

Yes, it is overwhelming and I understand where you’re coming from. However, you cannot continue to put your social media marketing on the back burner and expect your business to succeed!

Where to start depends on where you are in your business.

If you are just starting out and haven’t been doing much on social media, then the Social Media Marketing Success Pack is the best place to begin. It includes a bevy of useful resources that you can implementing right away.

If you’ve been doing it a while and not seeing good results or if you’ve set everything up but don’t know what to do with it, then you’re ready for the Social Media Marketing Boot Camp 101. You will learn, in 8 modules (less than 30 minutes each!), the basics about content marketing, blogging and the major social media networks. These tutorials are easy-to-follow and created for the least techie people out there. Watch them on your own time and at your own speed. Pause, rewind and view it again until you understand how it all works.

Learning how social media works properly is useful even if you’re planning on hiring an internal employee or an outside firm. Knowing how it’s done properly will help you monitor their work and understand the reports.

You’ve waited long enough. It’s time to get Social Savvy! Click here to view all the current resources.

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Learn the Social Media Lingo for Effective Marketing

When you get on any of the social networks, do you feel like you’re in a foreign country? Yes, the social media lingo is part of the culture of the networks. Think of each network as its own country and you need to learn the lingo and the culture before you can effectively market your business on it. Then there are the letters: SEO, SEM, SERP, HTML, etc. Even if you hire someone to do your social media for you, how do you know if what they’re doing is right? How do you know if it’s effective? If they send you a report, do you know the difference between impressions and reach? Likes vs actions? Mentions vs tagging? 

In this Wednesday With the Wiz video, I explain why you need to learn the social media lingo.

OK, how do you learn? With the Ultimate Social Media & Online Marketing Glossary! Get yours here!

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