social networks

What is Social Media Marketing: What You Need to Know…

What is Social Media Marketing: What You Need to Know...

Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media marketing works — even if you plan

Why You Shouldn’t Ignore Pinterest for Your Business Marketing

Pinterest for Exposure and SEO

Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a

Building Trust & Credibility in a World of Fake News

Building Trust & Credibility in a World of Fake News

With so much fake news on social media, who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business and stand out amid all the online chatter? Furthermore, how do

Can your Facebook Page Initially Serve as your Website?

Can our Facebook page initially serve as our website?

It seems like everybody’s on Facebook! However, even though Facebook provides free business profile pages, should you use that as your only online marketing tool? And what about other social media platforms like YouTube or LinkedIn? Yes, your Facebook or

When is the Best Time to Post on Social Media? Updated!

When is the Best Time to Post on Social Media?

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each

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