Effective Social Media Marketing on a Shoestring Budget

social media marketing

As a small business, budgets are tight — especially in these uncertain economic times. Moreover, any entrepreneur knows that marketing — especially social media marketing — is a key factor for any business that wants new customers. However, today’s social media and digital marketing tools, are free to use if you know how to use… Read more Effective Social Media Marketing on a Shoestring Budget

When is the Best Time to Post on Social Media?

When is the Best Time to Post on Social Media?

I was recently asked this question on Quora: “What’s the Best Time to Post on Social Media?” It depends on your target audience — who they are and where they’re located. Who is your target audience on social media? Each social media network is different as are their users and why they’re on it. For… Read more When is the Best Time to Post on Social Media?

What You Need to Know in Social Media Marketing News

social media news you can use

It never fails. As soon as I start prepping to present a class on social media, the networks change something. This week, not just one, but 4 networks had significant announcements and social media marketing news. LinkedIn, Facebook, Twitter and Pinterest have new features or are launching something soon. Plus, there’s a new video app… Read more What You Need to Know in Social Media Marketing News

The Social Savvy Consumer

The Social Savvy Consumer

Back in the day, whenever you purchased something, the advice was, buyer beware. Before you bought something or hired someone, you had to see credentials, check reviews, or asked a friend or colleague. However, today’s buyers are savvier and more demanding. They expect more. And, if you can’t provide content they can actually use, they… Read more The Social Savvy Consumer

Get the Most from Your Social Media Marketing with a Detailed Strategic Plan

Every business who is going to market themselves on social media needs a cohesive, strategic plan. Marketing on social media without a plan is like driving a Ferrari in first gear! There are certain steps you need to take to have an effective social media strategy. If you jump in without a strategic plan, you’ll… Read more Get the Most from Your Social Media Marketing with a Detailed Strategic Plan