Updated on: January 14, 2022 One of the stumbling blocks that many small businesses face when delving into social marketing is that you’re too attached to your business. You know your product, service or industry inside and out. Who you really don’t know is your target market. You feel product or service is the best… Continue reading Social Media Marketing Strategy: Think Like Your Target Market
In this climate of deeply divided political and cultural issues, it’s very easy to offend someone just by replying, retweeting even posting on the wrong social media account. Now, if you happen to work in politics or a religious organization, this article isn’t for you. It’s expected to see those types of posts on your… Continue reading Why You Need to Keep Business and Personal Social Media Separate
Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?
Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Continue reading When Digital Marketing Technology Doesn’t Work Right
Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media marketing works — even if you plan on hiring someone do it for you. One thing is knowing how to post on… Continue reading What is Social Media Marketing: What You Need to Know…