Since I’ve been working in online marketing for over 26 years now, I’ve seen well-meaning business owners attempt to do their own marketing and fail miserably. Moreover, their failures and mistakes were 100% preventable had they asked an expert for help. Did they want to save money? Did they think they could understand the technology?… Continue reading Are you Making these Digital Marketing Mistakes?
Technology – you can’t live without it and sometimes it just doesn’t work like it’s supposed to. We’ve all had computers crash and Internet connections die on us. So what do you do when technology doesn’t work right? I taught a client how to share her boss’s blog posts with HootSuite and one time she… Continue reading When Digital Marketing Technology Doesn’t Work Right
Social Media is here to stay! It has changed how the world communicates, how people shop and how businesses reach potential customers. It’s crucial for every business owner to understand how social media marketing works — even if you plan on hiring someone do it for you. One thing is knowing how to post on… Continue reading What is Social Media Marketing: What You Need to Know…
Pinterest is THE social media network if you’re trying to reach the consumer with products or services. Though it is more B2C than B2B, Pinterest is more powerful than Instagram when it comes to SEO because when someone pins a picture or video from your site, it takes the link with it. Thus, it helps… Continue reading Why You Shouldn’t Ignore Pinterest for Your Business Marketing
With so much fake news on social media, who do you believe? Better yet, how do you, as a small business owner, build trust and credibility, promote your business and stand out amid all the online chatter? Furthermore, how do you avoid or workaround when Google or a social network block you because of what… Continue reading Building Trust & Credibility in a World of Fake News