What you Need to Know about Creating Buyer Personas

target market personas

What is a Buyer Persona? It’s making up a description of what your perfect customer looks like. Detailing their demographics. You can have more than one target market. Some businesses are B2B (business-to-business) or B2C (business-to-consumer) or a combination of both. Here I’ll give you some examples of target market or buyer personas so you… Read more What you Need to Know about Creating Buyer Personas

So many Social Media Networks! Which are best for my Business?

What is social media marketing?

Do you find that thinking about marketing your business using the social media networks is overwhelming? Don’t feel bad. You’re in a big boat with many other small business owners. So many social media networks to choose from! In this Wednesdays with the Wiz video, I explain the right approach to social media marketing. It’s… Read more So many Social Media Networks! Which are best for my Business?

What Makes Your Business Different?

What makes your business different from the other guy, down the street, who does what you do? Before you can start marketing your business, you need to identify what your Unique Selling Proposition (USP) is. What makes you unique, better, different than your competitor. I recently gave a seminar on LinkedIn for the BBB and… Read more What Makes Your Business Different?

What’s Your Niche?

Do you even have one? If anyone can buy your product or service, then no one will – unless you identify your target! Who’s your perfect customer? You need to create a target market persona. Give the person a name. Define everything clearly. Demographics: Age Gender Children/Family Culture/Race Location – local, national, global Income Education… Read more What’s Your Niche?